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Sep-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Pressd's performance across different cannabis categories has shown varying trends over the past few months. In the Concentrates category, the brand has maintained a presence in the top 30, although it has experienced a slight decline, moving from rank 20 in June to rank 25 by September. This downward trend is mirrored in their sales figures, which have decreased steadily from $75,441 in June to $45,002 in September. Similarly, in the Pre-Roll category, Pressd's ranking has seen a more pronounced drop, slipping from 22nd in June to 40th by September, indicating a significant reduction in market presence. This category's sales also reflect a downward trajectory, emphasizing the challenges faced by the brand in maintaining its competitive edge in this segment.
Conversely, the Vapor Pens category in Arizona presents a mixed picture for Pressd. While the brand's ranking fluctuated, dropping out of the top 30 in August before recovering to rank 52 in September, this indicates a volatile performance. Despite these ranking challenges, there was an interesting spike in sales in July, reaching $86,993, which suggests that there might have been a temporary boost in consumer interest or a successful promotional effort during that period. However, the subsequent decline in both rank and sales by September suggests that sustaining this interest remains a hurdle for Pressd. These movements across different categories highlight the dynamic nature of the cannabis market in Arizona and the need for brands like Pressd to adapt their strategies to maintain and grow their market share.
Competitive Landscape
In the competitive landscape of concentrates in Arizona, Pressd has experienced notable fluctuations in its ranking and sales over recent months. Starting from June 2024, Pressd was ranked 20th but saw a decline to 25th by August and maintained this position through September. This downward trend in rank coincides with a decrease in sales from June's peak, suggesting competitive pressures. Brands like Sweet Science and Nectar Farms have shown upward momentum, with Sweet Science improving its rank from 26th in June to 23rd in September, and Nectar Farms climbing from 30th to 26th over the same period. Meanwhile, TRIP has maintained a steady position around the mid-20s, indicating consistent performance. The absence of Lumen from the top 20 in July highlights the volatility within the market. These dynamics suggest that while Pressd remains a significant player, it faces increasing competition from brands that are gaining traction, potentially impacting its market share and necessitating strategic adjustments to regain its competitive edge.
Notable Products
In September 2024, Grapes & Cream Live Hash Rosin (1g) emerged as the top-performing product for Pressd, climbing from 4th place in August to secure the 1st rank with sales of 339 units. Frozen Guava Live Hash Rosin (1g) made a strong debut, securing the 2nd position. Strawberry OG Live Rosin Infused Pre-Roll 5-Pack (2.5g) dropped from 1st in August to 3rd in September, maintaining a steady presence in the top ranks. Prickly Pear Live Hash Rosin (1g) entered the rankings at 4th place, showcasing its growing popularity. Grapes & Cream Infused Live Rosin Pre-Roll 5-Pack (2.5g) fell from 3rd to 5th, indicating a slight decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
