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Oct-2024
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Overview
Market Insights Snapshot
Pressd has demonstrated varied performance across different categories in Arizona. In the Concentrates category, Pressd maintained a position within the top 30 brands, showing a slight improvement from 29th place in September 2024 to 27th in October 2024. This upward movement comes despite a general decline in sales over the months, suggesting that Pressd may be gaining ground relative to competitors even as overall sales volumes decrease. In contrast, the Pre-Roll category saw Pressd drop out of the top 30 in August and September, before reclaiming the 31st position in October. This fluctuation indicates challenges in maintaining consistent market presence, although the recovery in October could signal a potential rebound.
In the Vapor Pens category, Pressd's performance was more volatile, with rankings fluctuating significantly over the months. Pressd fell from 37th in July to 67th in August, then recovered slightly to reach 53rd in September, before slipping again to 61st in October. This pattern suggests a struggle to establish a stable foothold in this competitive segment. The brand's position outside the top 30 in this category for consecutive months highlights the need for strategic adjustments to regain market traction. Overall, Pressd's performance in Arizona reveals both challenges and opportunities, with some categories showing potential for improvement while others require more targeted efforts to enhance competitiveness.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Arizona, Pressd has experienced notable fluctuations in its ranking and sales over the past few months. Starting from a strong position at rank 27 in July 2024, Pressd saw a decline to rank 34 by September, before slightly recovering to rank 31 in October. This period of volatility highlights the competitive pressure from brands like House Exotics, which improved its rank from 57 in July to 27 in October, showcasing a significant upward trajectory in both rank and sales. Meanwhile, Amber and MADE have also shown dynamic changes, with Amber consistently staying ahead of Pressd in September and October, and MADE closing the gap by October. These shifts suggest that while Pressd remains a competitive player, it faces challenges from rapidly ascending brands, necessitating strategic adjustments to maintain and enhance its market position.
Notable Products
In October 2024, the top-performing product for Pressd was the Fluff Fumez Infused Pre-Roll 5-Pack (2.5g) in the Pre-Roll category, maintaining its position as number one from September. The Grapes & Cream Live Rosin (1g) in the Concentrates category rose to second place, improving from its third-place ranking the previous month, with sales reaching 336 units. The Strawberry OG Live Rosin Infused Pre-Roll 5-Pack (2.5g) dropped to third place from its previous second-place spot. Prickly Pear Live Rosin Infused Pre-Roll 5-Pack (2.5g) entered the top five, ranking fourth, which marks a return to the list after being absent in September. Lastly, the Frozen Guava Live Hash Rosin (1g) maintained its fifth-place position, showing a slight increase in sales compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
