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Jan-2025
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Overview
Market Insights Snapshot
Private Stash has shown a notable upward trajectory in the Oregon cannabis market, particularly in the Edible category. Starting from the 10th position in October 2024, the brand steadily climbed to the 8th rank by January 2025. This consistent improvement is mirrored by a significant increase in sales, which jumped from $126,418 in October 2024 to $203,056 by January 2025. In the Concentrates category, Private Stash also made commendable progress, moving up from the 20th to the 14th position over the same period, indicating a growing consumer preference for their products in this segment.
However, the brand's performance in the Vapor Pens category has been relatively stable, maintaining a position around the 20th rank, with a slight dip to 21st in December 2024 before returning to 20th in January 2025. Although sales in this category saw a significant boost in January 2025, reaching $342,639, the ranking suggests that competition remains fierce. It's worth noting that Private Stash's absence from the top 30 in other states or provinces could be a point of concern or an opportunity for growth, depending on their strategic priorities and market penetration goals.
Competitive Landscape
In the competitive landscape of Vapor Pens in Oregon, Private Stash has been navigating a challenging market with fluctuating ranks over the past few months. Despite a consistent rank of 20 in October and November 2024, Private Stash experienced a slight dip to 21 in December, before recovering to its original position in January 2025. This indicates a resilient performance amidst stiff competition. Notably, Echo Electuary maintained a stronger foothold, consistently ranking between 11 and 19, while Sauce Essentials hovered around the 17 to 19 range, showcasing more stability. Interestingly, Elysium Fields and Feel Goods have been trailing behind, with Elysium Fields not even making it into the top 20 until December. Despite these challenges, Private Stash's sales trajectory shows a positive trend, with a notable increase in January 2025, suggesting effective strategies to boost sales even when rank fluctuations occur.
Notable Products
In January 2025, the top-performing product for Private Stash was the Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg) in the Edible category, maintaining its first-place ranking for four consecutive months and achieving notable sales of 12,452 units. The Bohemian Blue Razzberry Fruit Chew Blast (100mg) also held steady in the second position, showcasing consistent performance across the months. The Hybrid Strawberry Is My Jam Fruit Chew Blast (100mg) climbed from fourth place in December 2024 to third place in January 2025, indicating a positive trend in sales. The Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg) experienced a slight drop from third to fourth place, despite strong sales in prior months. Lastly, the Hybrid Berry Blackberry Fruit Chew Blast Fruit Chew 2-Pack (100mg) entered the rankings in fifth place, showing promise as a new contender in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
