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Nov-2024
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Overview
Market Insights Snapshot
Private Stash has shown notable performance in the state of Oregon across several product categories. In the Concentrates category, Private Stash improved its ranking from 20th in August to 15th by November 2024, indicating a positive trend in market presence and consumer preference. This upward movement is significant, especially considering that the brand was not in the top 15 earlier in the year. In the Edible category, Private Stash maintained a steady 11th position from August through November, which suggests a consistent demand and customer base for their edible products. However, the Vapor Pens category saw a slight fluctuation, dropping from 20th to 21st in September before returning to 20th by November. This stability in ranking, despite the competitive nature of the market, highlights a resilient brand strategy in this segment.
While Private Stash has shown strong performance in certain categories like Concentrates and Edibles, the brand's absence from the top 30 in other states or provinces could indicate potential areas for growth or increased competition. The consistent ranking in the Edibles category in Oregon is noteworthy, but the lack of presence in other regions may suggest a need for strategic expansion or marketing efforts. Additionally, the sales figures for Concentrates show a significant increase from September to November, which aligns with the improved ranking, suggesting that Private Stash's products are gaining traction among consumers. Such insights can be valuable for stakeholders looking to understand the brand's market dynamics and potential growth opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Private Stash has maintained a consistent rank of 20th from August to November 2024, indicating a stable position in the market despite fluctuations in sales. Compared to competitors, Sauce Essentials experienced a decline in rank from 14th to 19th over the same period, reflecting a significant drop in sales, which could present an opportunity for Private Stash to capture market share. Meanwhile, Sessions Cannabis Extract has shown resilience, improving its rank from 19th to 18th, suggesting strong sales momentum that Private Stash should be wary of. Brands like Elysium Fields and Feel Goods have seen gradual improvements in their rankings, which could indicate growing consumer interest that might challenge Private Stash's position if not addressed with strategic marketing efforts.
Notable Products
In November 2024, the top-performing product from Private Stash was Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg), maintaining its number one rank from previous months with impressive sales of 8,967 units. Bohemian Blue Razzberry Fruit Chew Blast (100mg) held steady in second place, consistent with its ranking since August. Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg) continued its streak in third place, showing a notable increase in sales compared to October. New to the rankings, Hybrid You're a Fineapple Fruit Chew Blast (100mg) emerged in the fourth spot, while Hybrid Berry Blackberry Fruit Chew Blast Fruit Chew 2-Pack (100mg) returned to the rankings in fifth place after a brief absence in October. This month reflects a stable performance among the top three products, with slight shifts in the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
