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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Private Stash has shown a consistent presence across multiple cannabis product categories. Notably, the brand has maintained its position in the Concentrates category, holding steady at rank 21 from July to September 2024, before improving to rank 18 in October. This upward movement suggests a positive reception and increasing consumer preference for their concentrates. In the Edible category, Private Stash has also demonstrated a steady improvement, moving from rank 11 in July to rank 9 by October. This progression indicates a growing market share and could be attributed to successful product offerings or marketing strategies. The Vapor Pens category tells a similar story, with Private Stash climbing from rank 25 in July to rank 21 in October, reflecting a robust increase in consumer demand.
While Private Stash has managed to secure a spot in the top 30 brands in Oregon across these categories, it is worth noting that their performance in other states or provinces is not highlighted, suggesting that they may not be as competitive in those markets. The absence of rankings in other regions could indicate either a lack of presence or insufficient market penetration to break into the top 30. This scenario presents both a challenge and an opportunity for Private Stash to explore market expansion strategies. Additionally, while the sales figures for Vapor Pens showed a notable increase in October, further analysis of sales trends across categories could provide deeper insights into consumer preferences and potential growth areas for the brand.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Private Stash has shown a notable upward trajectory in rankings from July to October 2024, moving from 25th to 21st place. This improvement is significant, especially when compared to competitors like PRUF Cultivar / PRŪF Cultivar, which consistently remained outside the top 20, and Echo Electuary, which experienced a drop from 16th to 19th place. Meanwhile, Piff Stixs and Feel Goods have maintained relatively stable positions, with Feel Goods slightly ahead of Private Stash at 20th in October. The sales growth for Private Stash in October, surpassing competitors like PRUF Cultivar, indicates a strengthening market presence and suggests a positive trend that could further enhance its competitive standing in the Oregon vapor pen market.
Notable Products
In October 2024, Private Stash's top-performing product was the Hybrid Pink Lemonade Full Spectrum Fruit Chew Blast (100mg), which maintained its number one ranking from the previous months with a sales figure of 7364. The Bohemian Blue Razzberry Fruit Chew Blast (100mg) held steady in the second position, demonstrating consistent popularity. The Peace Puck - Raspberry Runtz Live Resin Badder (1g) debuted impressively at the third rank, marking its first appearance in the dataset. Meanwhile, the Mango Serrano Full Spectrum Fruit Chew Blast 2-Pack (100mg) experienced a slight decline, moving from third to fourth place. Lastly, the Hybrid Berry Blackberry Fruit Chew Blast Fruit Chew 2-Pack (100mg) remained stable at the fifth position, reflecting steady demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
