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Oct-2024
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Overview
Market Insights Snapshot
Pro Gro has demonstrated a consistent presence in the Michigan cannabis market, particularly in the Flower category. Over the months from July to October 2024, Pro Gro maintained a strong position, consistently ranking third after a slight drop from the second position in July. This suggests a stable demand for their flower products, although there was a noticeable decrease in sales from August to October. In contrast, their performance in the Pre-Roll category showed a declining trend, with rankings slipping from 10th in July to 14th by October. This drop might indicate increasing competition or shifting consumer preferences in this category.
In the Vapor Pens category, Pro Gro managed to break into the top 30 rankings in August, maintaining a steady presence through October. Despite being a relatively new entrant in this category, the brand's ability to climb to the 26th spot by September suggests potential for growth. However, it is noteworthy that they did not make it into the top 30 brands in July, which could imply either a late entry into the market or initial challenges in gaining traction. The steady but modest sales figures in this category highlight an area where Pro Gro could focus on improving their market share and competitive edge.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pro Gro has consistently maintained a strong position, ranking third from August to October 2024, following a slight dip from second place in July. This stability is notable, especially when compared to other brands such as High Minded and Society C, which have shown more fluctuation in their rankings. High Minded reclaimed the top spot in October after briefly dropping to second place, while Society C experienced a similar shift, moving from first to second. Despite these changes, Pro Gro's sales saw a decline in October, which could be attributed to increased competition and the dynamic shifts among leading brands. Meanwhile, Galactic showed a notable rise, jumping from seventh in July to fourth in October, indicating a potential emerging threat. The consistent performance of Pro Gro amidst these shifts highlights its resilience in the market, though the sales dip suggests a need for strategic adjustments to maintain its competitive edge.
Notable Products
In October 2024, the top-performing product for Pro Gro was Banana Runtz Small Buds (7g) in the Flower category, which climbed to the number one rank from its previous second position in August. Black Cherry Punch Small Buds (7g) also showed strong performance by moving up to second place from fourth in August. Cherry Kush Mints Small Buds (7g) debuted on the list at the third rank with notable sales figures. Pink Guava Infused Pre-Roll 3-Pack (3g) held the fourth position, while Tru OG Pre-Roll (1g) rounded out the top five. The sales figure for Banana Runtz Small Buds (7g) in October was $12,334, highlighting its dominance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
