.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pro Gro has shown notable performance in the Michigan market, especially in the Flower category. Over the past few months, Pro Gro maintained a consistent rank of 3 in October, November, and December 2024, before climbing to the 2nd position in January 2025. This upward movement in the rankings is accompanied by a steady increase in sales, culminating in a significant jump to over 5 million in January. Such a trend indicates strong consumer demand and effective market strategies in this category. However, it's important to note that similar success was not mirrored in the Pre-Roll and Vapor Pens categories, where the brand's ranking has seen a decline or stagnation.
In the Pre-Roll category, Pro Gro's ranking in Michigan fell from 17th to 21st over the observed period, which suggests increasing competition or shifting consumer preferences. Despite this, the sales figures remained relatively stable, indicating a loyal customer base. Similarly, in the Vapor Pens category, the brand experienced a slight drop in rank, moving from 20th to 21st by January 2025. This movement, coupled with fluctuating sales, suggests potential challenges in maintaining a competitive edge in this segment. The absence of Pro Gro in the top 30 for other categories might highlight areas for potential growth or the need for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Pro Gro has shown a notable upward trend in rank and sales over the past few months. Starting consistently at the 3rd position from October to December 2024, Pro Gro made a significant leap to the 2nd position by January 2025. This rise in rank is indicative of a strong performance, especially when compared to competitors like High Minded, which dropped from the 1st to the 3rd position in January 2025, and Mischief, which improved from 9th to 4th over the same period. Meanwhile, Society C maintained a strong presence, consistently holding the 2nd position before claiming the top spot in January 2025. Pro Gro's sales growth trajectory, culminating in a peak in January 2025, suggests a robust market strategy and increasing consumer preference, positioning it as a formidable player in the Michigan Flower market.
Notable Products
In January 2025, OG Kush Small Buds (7g) from Pro Gro maintained its top position in the Flower category, achieving a sales figure of 36,542. GG #4 Small Buds (7g) emerged as the second-best performer, having not been ranked in previous months. Guava Runtz Small Buds (7g) secured the third position, marking its first appearance in the top rankings. Banana Runtz Small Buds (7g) followed closely in fourth place, also debuting in the rankings. Cherry Kush Mints Small Buds (7g) dropped to fifth place from its second position in December 2024, indicating a notable decrease in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
