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Dec-2024
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Overview
Market Insights Snapshot
Pro Gro has demonstrated a strong and consistent performance in the Michigan market, particularly within the Flower category. Maintaining a steady rank of 3rd place from September through December 2024, Pro Gro has shown resilience and strength in this category, with sales peaking in November. This consistency highlights Pro Gro's solid positioning and consumer preference in the Flower category within Michigan. However, it's worth noting that this success was not mirrored across all categories, indicating potential areas for growth or strategic reevaluation.
In contrast, Pro Gro's performance in the Pre-Roll category in Michigan has seen a downward trend, with rankings slipping from 13th in September to falling out of the top 30 by December 2024. This decline suggests challenges in maintaining market share or consumer interest in this category. Meanwhile, in the Vapor Pens category, Pro Gro's ranking improved from 26th in September to 20th in November, before slightly declining to 23rd in December. This fluctuation in rankings indicates a volatile performance, which might be attributed to competitive pressures or changing consumer preferences in Michigan's Vapor Pens market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pro Gro has maintained a consistent rank at third place from September to December 2024. This stability is notable given the dynamic shifts among other brands. For instance, Ozone improved its position from 11th to 5th place, while Mischief climbed from 10th to 4th place during the same period. Despite these advancements by competitors, Pro Gro's sales have shown resilience, with a significant peak in November 2024. However, it's important to note that High Minded and Society C have consistently held the top two positions, indicating a strong market presence that Pro Gro needs to strategize against to ascend further in rank. This competitive analysis highlights the need for Pro Gro to innovate and possibly leverage marketing strategies to enhance its market share and challenge the leading brands in Michigan's flower category.
Notable Products
In December 2024, the top-performing product for Pro Gro was OG Kush Small Buds (7g) in the Flower category, which climbed to the number one spot with impressive sales figures of $53,972. Cherry Kush Mints Small Buds (7g) followed closely, moving up to the second rank, showing a significant increase from its third position in November. Gelato #33 Small Buds (7g) made its debut in the rankings at third place, while Apples and Bananas Small Buds (7g) returned to the rankings at fourth position, having been absent in October and November. Pink Cookies Small Buds (7g) secured the fifth spot, marking its first appearance in the rankings. Overall, December saw dynamic shifts in product rankings with notable entries and ascensions in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
