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Nov-2024
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Overview
Market Insights Snapshot
Pro Gro has shown a consistent performance in the Michigan cannabis market, particularly in the Flower category where it has maintained a solid third-place ranking from August to November 2024. This stability is impressive despite fluctuations in sales, with a notable increase in November. In contrast, the brand's presence in the Pre-Roll category has been more volatile, with rankings slipping from 12th in August to 16th in October, before recovering slightly to 15th in November. Such movements suggest a competitive landscape where Pro Gro is striving to maintain its market share.
In the Vapor Pens category, Pro Gro appears to be gaining traction, moving up from 30th in August to 23rd by October and holding steady in November. This upward trend indicates a growing consumer interest in their vapor products, which could be a strategic area for the brand to focus on. However, it's worth noting that Pro Gro's absence from the top 30 in other states or provinces signifies either a lack of presence or insufficient performance to break into the upper rankings, highlighting potential areas for growth. Such insights can guide Pro Gro in making informed decisions about where to expand or invest more heavily.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Pro Gro consistently held the third rank from August to November 2024, indicating a stable position amidst fluctuating market dynamics. Despite a slight dip in sales in October, Pro Gro's sales rebounded significantly in November, showcasing resilience and effective market strategies. In contrast, High Minded maintained its top position throughout this period, with consistently higher sales figures, suggesting a strong brand presence and customer loyalty. Meanwhile, Society C also demonstrated robust performance, securing the second rank consistently, although its sales were lower than High Minded's. Notably, High Supply showed a remarkable improvement, climbing from the 12th rank in August to the 5th in November, indicating a potential threat to Pro Gro's position if this trend continues. Pro Gro's ability to maintain its rank amidst these dynamics highlights its competitive strength, but the brand must remain vigilant of emerging competitors like High Supply to sustain its market share.
Notable Products
In November 2024, Gelato #45 Small Buds (7g) emerged as the top-performing product for Pro Gro, securing the number one rank with impressive sales figures of 31,312 units. OG Kush Small Buds (7g) followed closely as the second best-seller. Cherry Kush Mints Small Buds (7g) experienced a drop from first place in October to third in November, indicating a shift in consumer preference. Ice Cream Cake (Bulk) and Ice Cream Cake Pre-Roll (1g) maintained consistent positions at fourth and fifth respectively. This ranking highlights a strong preference for flower products within the Pro Gro lineup, with notable stability in their top performers over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
