.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Proper Cannabis has shown varied performance across different product categories in Missouri. In the Concentrates category, the brand exhibited a strong presence, consistently ranking within the top five from August to November 2024. Despite a slight dip to the fifth position in November, the brand maintained solid sales momentum, peaking in October. In contrast, the Flower category saw a more stable yet slightly declining performance, with Proper Cannabis holding the tenth position in both September and October before dropping to twelfth in November. This shift indicates potential competitive pressures or changes in consumer preferences within this category.
The Pre-Roll and Vapor Pens categories present a mixed bag for Proper Cannabis. In Pre-Rolls, the brand initially climbed to fifth place in September but experienced a notable drop to tenth by November, suggesting a need for strategic adjustments to regain its earlier standing. Meanwhile, in the Vapor Pens category, Proper Cannabis consistently hovered around the lower end of the top 30, with a slight decline from the 22nd position in October to 25th in November. The absence from the top 20 in this category highlights potential areas for growth and improvement. These trends across categories underscore the importance of targeted efforts to enhance market share and consumer engagement in Missouri.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Proper Cannabis has experienced some fluctuations in its ranking over the past few months. As of November 2024, Proper Cannabis holds the 12th position, a slight decline from its consistent 10th place in September and October. This shift may be attributed to the rise of competitors like Nugz, which climbed from 15th in August to 11th in November, showing a strong upward trend in sales. Meanwhile, Greenlight also demonstrated a significant recovery, moving from 13th in September to 10th in November. Despite these changes, Proper Cannabis remains a strong contender with stable sales figures, although the competitive pressure from brands like Local Cannabis Co. and Buoyant Bob—which have maintained or improved their positions—suggests a dynamic market environment. Proper Cannabis's ability to maintain a top 12 position amidst these shifts highlights its resilience but also underscores the need for strategic adjustments to regain higher rankings.
Notable Products
In November 2024, Proper Cannabis saw Dulce de Uva Pre-Roll (0.5g) rise to the top spot in the Pre-Roll category, maintaining its strong performance from October where it was ranked second. High Fructose Corn Syrup Pre-Roll (0.5g) moved up from fourth to second place, indicating a positive trend in its popularity. High Fructose Corn Syrup (3.5g) experienced a drop in rank from its top position in September and October to third in November, with sales of 3,226 units. Blank Check Pre-Roll (0.5g) entered the rankings at fourth place, showing promising sales. Meanwhile, Strawberry Candy #12 (3.5g) fell to fifth place in the Flower category, suggesting a need for strategy adjustment to regain its previous position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
