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Dec-2024
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Overview
Market Insights Snapshot
Proper Cannabis has shown varied performance across different product categories in Missouri over the latter part of 2024. In the Concentrates category, the brand maintained a relatively stable position, ranking third in October before settling at fifth in both November and December. This stability suggests a consistent consumer demand, although there was a noticeable dip in sales from October to November. In contrast, the Flower category saw a slight decline in rankings, with Proper Cannabis dropping from tenth place in September and October to twelfth by December. Despite this, the sales figures remained robust, indicating that while the competition may have intensified, Proper Cannabis still enjoys a strong market presence in this category.
The Pre-Roll and Vapor Pens categories presented more challenges for Proper Cannabis in Missouri. In Pre-Rolls, the brand fell from fifth place in September to fourteenth by December, marking a significant decline in its competitive standing. This drop was mirrored by a reduction in sales, suggesting potential shifts in consumer preferences or increased competition. Similarly, in the Vapor Pens category, Proper Cannabis consistently ranked in the lower twenties, slipping from twenty-second in September to twenty-fifth in December. This consistent low ranking indicates a struggle to capture higher market share, possibly due to strong competitors or a need for product innovation. These movements highlight areas where Proper Cannabis might focus on strategic improvements to regain momentum.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Proper Cannabis has experienced some fluctuations in its ranking over the last few months of 2024. Starting from a stable 10th position in both September and October, Proper Cannabis saw a slight dip to 13th in November before recovering slightly to 12th in December. This shift in rank suggests a competitive pressure from brands like Greenlight, which improved its position from 13th in September to 11th by December, and Local Cannabis Co., which made a notable climb from 16th to 10th in the same period. Despite these challenges, Proper Cannabis maintained a relatively stable sales performance, indicating resilience in a competitive market. However, the brand needs to be mindful of the upward momentum of competitors like Nugz, which surged from 17th to 13th, and Buoyant Bob, which, despite a drop to 14th in December, had higher sales in October. These dynamics highlight the need for Proper Cannabis to innovate and strategize effectively to maintain and improve its market position.
Notable Products
In December 2024, the top-performing product for Proper Cannabis was Candy Fumez Pre-Roll (0.5g), which secured the number one rank with sales reaching 4178 units. Oreoz Pre-Roll (0.5g) followed closely in second place with a notable sales figure, maintaining its strong position in the pre-roll category. High Fructose Corn Syrup (3.5g) held the third rank, although it saw a decline in sales from September's leading position. Sherbanger 22 (3.5g) and Purple Pineapple (3.5g) rounded out the top five, both making their debut in the rankings for the month. The shift in rankings highlights a growing consumer preference for pre-roll products in December compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
