Proper Cannabis

In Missouri, Proper Cannabis has shown a consistent presence across multiple cannabis product categories, indicating a broad appeal within the state's market. Notably, in the Concentrates category, the brand maintained a strong position, fluctuating slightly between the 2nd and 3rd ranks from January to April 2024, with a slight dip in sales over the four months. This minor fluctuation suggests a stable demand for their concentrates, despite a competitive market. In contrast, their performance in the Vapor Pens category tells a different story. Starting at the 21st position in January and slightly declining to the 23rd by April, alongside a decrease in sales, indicates challenges in gaining a significant foothold within this category. The downward trend in both rank and sales for Vapor Pens could reflect consumer preferences shifting away from Proper Cannabis's offerings in this segment or increased competition.

Meanwhile, Proper Cannabis's Flower and Pre-Roll categories in Missouri have shown positive momentum. The Flower category, in particular, saw an improvement in ranking from 10th in January to 8th by April, coupled with a notable increase in sales, suggesting growing consumer preference and brand strength in this category. This upward trend is significant, highlighting the brand's ability to enhance its market share and consumer base in a highly competitive segment. The Pre-Roll category also displayed resilience and growth, moving from the 3rd to the 4th rank by April, with sales increasing steadily. This consistent performance across both the Flower and Pre-Roll categories underscores Proper Cannabis's solid market positioning and the successful cultivation of a loyal customer base in these segments. However, the contrast in performance between these categories and the Vapor Pens category illustrates the complexities of consumer preferences and the importance of strategic focus to capitalize on areas of strength.