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Oct-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Proper Cannabis has shown varied performance across different cannabis categories. In the Concentrates category, the brand started strong with a number one ranking in July 2024 but experienced a downward trend, dropping to sixth place by October. This decline is mirrored in their sales figures, which saw a significant decrease from July to October. Conversely, in the Flower category, Proper Cannabis maintained a steady tenth-place ranking from July through October, with a slight uptick in sales in October, indicating a stable presence in this category. The Pre-Roll category also saw a similar pattern, with rankings fluctuating slightly but generally staying within the top ten. However, the Vapor Pens category is where Proper Cannabis struggled the most, consistently ranking near the bottom of the top 30, and even dropping to 29th place in October, which highlights potential challenges in this product line.
Proper Cannabis's performance in Missouri reflects strategic strengths and weaknesses across different cannabis categories. The brand's ability to maintain a consistent top ten position in the Flower category suggests a strong market presence and consumer loyalty for this product type. However, the decline in the Concentrates category, both in ranking and sales, could indicate increased competition or shifting consumer preferences that the brand may need to address. The fluctuations in the Pre-Roll rankings suggest some variability in consumer demand or supply chain factors, while the persistent low rankings in Vapor Pens highlight a significant area for improvement. Understanding these dynamics can provide insights into Proper Cannabis's strategic focus and potential areas for growth within the Missouri market.
Competitive Landscape
In the competitive landscape of the flower category in Missouri, Proper Cannabis has maintained a consistent presence, ranking 10th in both July and September 2024, and slightly dropping to 11th in August before returning to 10th in October. Despite this stability, Proper Cannabis faces stiff competition from brands like Elevate (Elevate Missouri), which has shown an upward trend, climbing from 13th in July to 9th by September and maintaining that rank in October. Meanwhile, Greenlight experienced volatility, peaking at 5th in August but dropping to 12th by September and October, indicating potential market share shifts that Proper Cannabis could capitalize on. Additionally, Vibe Cannabis (MO) consistently outperformed Proper Cannabis, holding the 8th position from August to October, suggesting a strong market presence. These dynamics highlight the need for Proper Cannabis to strategize effectively to improve its rank and sales performance amidst fluctuating competitor standings.
Notable Products
In October 2024, High Fructose Corn Syrup (3.5g) from Proper Cannabis maintained its position as the top-performing product, retaining its number one rank from September, with sales reaching 4,229 units. Black Maple #22 (3.5g) rose to the second position, showing a slight drop from its peak rank of first in August but still achieving significant sales of 3,895 units. Legend OG Pre-Roll (0.5g) entered the rankings in October, securing the third spot with sales just shy of 3,900 units. Candy Fumez Pre-Roll (0.5g) followed closely in fourth place, while Dulce de Uva Pre-Roll (0.5g) completed the top five list. The rankings highlight a strong performance in the Flower category, with notable new entries in the Pre-Roll category for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
