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Sep-2024
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Overview
Market Insights Snapshot
PTS (Progressive Treatment Solutions) has shown notable progress in the Illinois market, particularly within the flower category. Over the summer months, the brand improved its ranking from 51st in June to 42nd by September, indicating a positive upward trend. This rise in rank is underscored by a significant jump in sales in September, which more than doubled from the previous month. Such a movement suggests a growing consumer base and increased market penetration in Illinois, although the brand still falls outside the top 30, highlighting room for further growth and competitive positioning.
In contrast, PTS did not secure a top 30 position in the vapor pens category in Illinois for the months analyzed. The absence of a ranking suggests that the brand is facing challenges in this segment, potentially due to strong competition or a need for product differentiation. This gap in performance between categories could indicate strategic opportunities for PTS to either bolster its offerings or marketing efforts in the vapor pen space to capture more market share. Understanding these dynamics can be crucial for stakeholders looking to optimize PTS's market strategy and capitalize on potential growth areas.
Competitive Landscape
In the competitive landscape of the Illinois flower category, PTS (Progressive Treatment Solutions) has shown a notable improvement in its market position over the past few months. Starting from a rank of 51 in June 2024, PTS climbed to 42 by September 2024, indicating a positive trend in its market presence. This upward movement contrasts with brands like Binske, which experienced a decline from rank 48 in June to 51 in September, and Belushi's Farm, which dropped out of the top 20 by September. Meanwhile, pts: PURE and Northern Heights maintained relatively stable positions, with ranks fluctuating slightly but remaining within the top 40. PTS's significant sales increase in September, nearly doubling from August, suggests a successful strategy in capturing consumer interest and potentially gaining market share from competitors. This trend positions PTS favorably in the competitive Illinois flower market, highlighting its potential for continued growth.
Notable Products
In September 2024, Champion City Chocolate (3.5g) from PTS maintained its dominant position as the top-selling product, with sales reaching 1815 units. Hard Rocker Infused Pre-Roll (0.5g) made a significant leap to the second rank, a notable improvement from its fifth place in August. Papaya x Gelato Shake (7g) held the third position, showcasing consistent performance since its debut in July. GG4 (3.5g) re-entered the rankings at fourth place, having previously been unranked in August. The Great Ha'Tuh (3.5g) secured the fifth spot, marking its return to the rankings since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
