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Oct-2024
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Overview
Market Insights Snapshot
In the state of Illinois, pts: PURE has experienced varied performance across different product categories. Concentrates have seen a downward trend in rankings, slipping from 15th position in July 2024 to 26th by October 2024. This decline in rank is accompanied by a noticeable decrease in sales, indicating possible challenges in maintaining market share within this category. On the other hand, the Flower category, although not breaking into the top 30, shows a relatively stable position, maintaining a rank around the low 40s. This consistency might suggest a loyal customer base or steady demand despite the competitive landscape.
The Pre-Roll category tells a different story, where pts: PURE has shown some positive movement. Starting at rank 51 in July, the brand improved to 43rd by October, suggesting a potential growth opportunity in this segment. This upward trend contrasts with the Vapor Pens category, which has seen a steady decline, dropping from 44th to 60th over the same period. The absence of a top 30 ranking in both Flower and Vapor Pens categories could be a point of concern, indicating areas where the brand might need to focus efforts to enhance visibility and competitiveness. Overall, while there are areas of concern, there are also promising signs of growth in select categories that could be leveraged for future expansion.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, pts: PURE has experienced notable fluctuations in its ranking from July to October 2024. Starting at rank 39 in July, pts: PURE saw a decline to rank 43 in August, maintaining a similar position at 42 in both September and October. This trend indicates a slight decrease in market presence, which could be attributed to competitive pressures. For instance, Classix consistently outperformed pts: PURE, maintaining a higher rank, peaking at 38 in September. Meanwhile, Matter. showed a downward trend, dropping from rank 32 in July to 41 in October, which might have provided an opportunity for pts: PURE to improve its standing, yet the brand remained stable at rank 42. Additionally, Superflux, which entered the top 50 in September, presents emerging competition. These dynamics suggest that while pts: PURE faces challenges in climbing the ranks, there is potential for strategic adjustments to enhance its competitive position in the Illinois Flower market.
Notable Products
In October 2024, Champion City Chocolate (3.5g) from pts: PURE maintained its top position in the Flower category with a notable sales figure of 2820 units, showcasing a significant increase from previous months. Macnanna (3.5g) debuted strongly in second place in the Flower category. Champion City Chocolate Pre-Roll 2-Pack (2g) secured the third rank in the Pre-Roll category, indicating a solid entry into the market. Orange Soda (3.5g) and Oreoz Pre-Roll (1g) ranked fourth and fifth, respectively, highlighting a diverse product preference within the Flower and Pre-Roll categories. Compared to previous months, Champion City Chocolate (3.5g) consistently held the top rank, while other products like Macnanna (3.5g) and Champion City Chocolate Pre-Roll 2-Pack (2g) emerged as new contenders in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
