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Sep-2024
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Overview
Market Insights Snapshot
In the Illinois market, pts: PURE has demonstrated varied performance across different categories over the past few months. In the Concentrates category, the brand maintained a strong presence within the top 30, though it experienced a slight decline from 14th in June to 22nd in September. This indicates a consistent but slightly waning performance in this category. On the other hand, their performance in the Flower category remained relatively stable, hovering around the 39th position, which suggests a steady demand for their products despite not breaking into the top 30. The Vapor Pens category, however, saw a notable decline, with the brand dropping from 39th in June to 51st in September, indicating a significant decrease in market share within this segment.
When examining the Pre-Roll category, pts: PURE did not make it into the top 30 rankings, highlighting a challenge in gaining traction in this particular segment. The sales trajectory in this category reflects this struggle, with a noticeable drop in sales from June to September. This could point to increased competition or shifting consumer preferences. Despite these challenges, the brand's ability to maintain a presence in the Concentrates and Flower categories suggests a level of resilience and adaptability. The overall trends in Illinois indicate areas where pts: PURE can focus its efforts to regain or enhance its market position, particularly in the Vapor Pens and Pre-Roll categories, where they currently face the most significant challenges.
Competitive Landscape
In the competitive landscape of the Illinois flower category, pts: PURE has demonstrated a relatively stable performance, maintaining a consistent presence in the top 40 brands from June to September 2024. While its rank fluctuated slightly, moving from 39th in June to 36th in July, and then back to 39th by September, this indicates a steady position amidst a competitive market. Notably, Classix and Matter. have shown more dynamic rank changes, with Classix improving from 41st to 38th and Matter. experiencing a drop from 26th to 37th over the same period. Despite these fluctuations, pts: PURE's sales have remained robust, particularly in September where it saw a significant increase, suggesting a potential upward trend in consumer preference. This stability in rank and sales positions pts: PURE as a resilient player in the Illinois market, capable of maintaining its market share amidst shifting competitive dynamics.
Notable Products
In September 2024, the top-performing product for pts: PURE was Champion City Chocolate (3.5g) in the Flower category, maintaining its leading position from July with impressive sales of 2383 units. Macnanna Shake (7g) debuted strongly in the second position, indicating a successful new entry in the Flower category. The Great Ha'Tuh (3.5g) climbed to third place, showing an improvement from its absence in August rankings. Bruce Banner Pre-Roll (1g) secured the fourth spot, marking its first appearance in the rankings. Orange Soda Shake (7g) completed the top five, suggesting a growing interest in shake products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
