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Nov-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis edibles, Pucks has experienced some fluctuations in their market presence across different states. In Arizona, Pucks ranked 27th in August 2024 but saw a decline, falling out of the top 30 by November 2024. This downward trend in Arizona is noteworthy, as it indicates a decrease in consumer demand or increased competition within the edible category. Despite the decline in rank, the sales figures show a consistent decrease over the months, suggesting a need for strategic adjustments to regain market share.
Interestingly, the absence of Pucks from the top 30 rankings in the later months highlights a potential challenge or opportunity in the market dynamics. While the specific sales figures for other states or categories are not disclosed, this trend in Arizona could reflect broader patterns or isolated challenges. This movement suggests that while Pucks has a presence, maintaining or enhancing their position requires careful consideration of consumer preferences and competitive strategies. Observing how Pucks adapts in the coming months will be crucial for understanding their long-term positioning in the cannabis edibles market.
Competitive Landscape
In the competitive landscape of the edible category in Arizona, Pucks has experienced notable fluctuations in its market position from August to November 2024. Starting at a rank of 27 in August, Pucks saw a decline to 31 in both September and October, and further slipped to 35 in November. This downward trend in rank suggests increasing competition and potential challenges in maintaining market share. Notably, Curaleaf showed a strong performance in October, climbing to a rank of 30, which could have contributed to Pucks' decline. Meanwhile, Chew & Chill (C & C) experienced a dip in October but rebounded in November, indicating a volatile market environment. Despite these challenges, Pucks' sales figures remain competitive, although they have seen a gradual decline from August to November. This suggests that while Pucks is facing stiff competition, there is still a significant opportunity for the brand to strategize and regain its footing in the Arizona edibles market.
Notable Products
In November 2024, the top-performing product from Pucks was Taffy Banana Dream Candy 10-Pack (100mg), maintaining its position as the leading product for two consecutive months. Taffy Rainier Cherry Candy 10-Pack (100mg) climbed to the second spot, showing a recovery from its fourth place in October. Taffy Mystery Flavor Candy 10-Pack (100mg) ranked third, experiencing a slight drop from its second-place position in October. The CBD/THC 3:1 PM Gummies 10-Pack (150mg CBD, 50mg THC) maintained a consistent performance, ranking fourth as it did in October. Notably, the Taffy Banana Dream Candy achieved sales of 491 units, highlighting its strong market presence despite a downward trend in sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
