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Aug-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Pucks has shown a mixed performance in the Edible category over the past few months. While the brand was not in the top 30 in May, June, or July, it made a significant leap to rank 28th in August. This upward movement suggests a positive trend and potential growth in market presence. The sales figures also reflect this trend, with an increase from $31,352 in July to $51,449 in August. This improvement indicates that Pucks is gaining traction and could continue to climb the rankings if this momentum is maintained.
However, it is important to note that Pucks' performance in earlier months was less impressive, as they were not ranked in the top 30 from May to July. This could be seen as a challenge for the brand, highlighting areas for potential improvement in marketing strategies or product offerings. The fluctuation in rankings and sales underscores the competitive nature of the Edible category in Arizona. Keeping an eye on how Pucks navigates this competitive landscape in the coming months will be crucial for understanding their long-term potential.
Competitive Landscape
In the competitive landscape of the Arizona edible cannabis market, Pucks has shown a dynamic shift in rankings and sales over the past few months. Notably, Pucks experienced a significant improvement in rank from 37th in July 2024 to 28th in August 2024, indicating a positive trend in consumer preference. This surge in rank is accompanied by a substantial increase in sales, rising from $31,352 in July to $51,449 in August. In contrast, iLava maintained a relatively stable position, hovering around the 29th and 30th ranks, while Khalifa Kush showed a notable jump from being outside the top 20 in June to 26th in August. Meanwhile, Lush Edibles and Tipsy Turtle displayed more consistent performance, with Lush Edibles slightly dropping from 24th to 27th and Tipsy Turtle remaining around the 30th position. These insights suggest that while Pucks is gaining traction, it faces stiff competition from established brands, necessitating strategic marketing efforts to sustain and further its upward momentum.
Notable Products
In August 2024, Pucks' top-performing product was Taffy Rainier Cherry Candy 10-Pack (100mg), which reclaimed its number one position with impressive sales of 1224 units. Taffy Banana Dream Candy 10-Pack (100mg) followed closely, holding the second spot after dropping from first place in July. The CBD/THC 3:1 PM Gummies 10-Pack (150mg CBD, 50mg THC) made a significant leap to third place, showing a notable increase in popularity. Taffy Mystery Flavor Candy 10-Pack (100mg) slipped to fourth place, continuing a downward trend from previous months. Hybrid Blue Raspberry Gummies 10-Pack (100mg) entered the top five for the first time, highlighting a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
