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Jan-2025
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Overview
Market Insights Snapshot
Pura has shown a notable performance in the New York market, particularly in the Concentrates category. Starting from October 2024, Pura maintained a steady presence in the top 10, although it experienced a slight decline from 7th to 11th place by January 2025. This movement out of the top 10 could be a point of concern, as it indicates increased competition or shifting consumer preferences. Despite this ranking drop, the sales figures reveal a fluctuating but overall robust performance, with a peak in November 2024. Such fluctuations might suggest seasonal trends or the impact of specific marketing campaigns or product launches during that period.
In the Flower category, Pura's journey has been quite dynamic in New York. Starting outside the top 30 in October 2024, the brand made an impressive leap to 22nd place by December 2024, before slipping back to 38th in January 2025. This significant rise and subsequent fall in rankings could indicate varying consumer demand or competitive pressure. The December 2024 surge in sales suggests that Pura's Flower products resonated well with consumers during the holiday season, potentially driven by promotional activities or new product offerings. However, the inability to maintain this momentum into January highlights the challenges in sustaining market position amidst a competitive landscape.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Pura has experienced notable fluctuations in its market rank, reflecting dynamic shifts in consumer preferences and competitive pressures. While Pura achieved a significant leap to rank 22 in December 2024, it faced challenges in maintaining this momentum, as evidenced by its drop back to rank 38 in January 2025. This volatility is contrasted by competitors such as Good Green, which improved its position from rank 55 in October 2024 to 32 by January 2025, indicating a steady upward trend. Similarly, Bison Botanics showed resilience with a peak rank of 26 in December 2024, although it also experienced a dip to 36 in January 2025. Meanwhile, House of Sacci and Ithaca Organics Cannabis Co. displayed more stable rankings, with House of Sacci maintaining a consistent presence around the 40th position. These insights suggest that while Pura has the potential to capture significant market share, it faces stiff competition and must strategize to sustain its rank and capitalize on sales opportunities in the evolving New York Flower market.
Notable Products
In January 2025, Queens Cow Sugar (1g) from Pura maintained its leading position in the Concentrates category, despite a drop in sales to 470 units. The GMO x Banana Cream Jealousy (3.5g) product climbed to the second position in the Flower category with sales reaching 399 units, up from its fifth-place ranking in December 2024. The Soap Sugar (1g) emerged as a new contender in third place within the Concentrates category with significant sales of 376 units. Mimosa Sugar Wax (1g) followed closely in fourth place, indicating a strong debut in the same category. Notably, Blue Dream x Purple Punch (3.5g) saw a decline in its ranking from second to fifth place in the Flower category, with sales decreasing to 333 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
