.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pura's performance in New York has shown notable fluctuations across different categories over recent months. In the Concentrates category, Pura began at rank 11 in May 2024, improved slightly to rank 10 in June, but then experienced a decline to rank 15 in July and further to rank 19 in August. This downward trend indicates a potential challenge in maintaining market share within the Concentrates category. Despite a significant sales spike in June, the brand's overall position weakened by August, suggesting that the initial growth was not sustained.
In the Flower category, Pura's rankings also exhibited a downward trajectory. Starting at rank 16 in May 2024, the brand fell to rank 18 in June, 22 in July, and notably dropped out of the top 30 by August. This significant decline is concerning, as it highlights Pura's struggle to retain its competitive edge in the Flower market within New York. The drop in rank, especially falling out of the top 30, suggests that Pura might need to reassess its strategy to regain market presence and improve its standing in this category.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Pura has experienced notable fluctuations in its rank and sales over the past few months. Pura started strong in May 2024 with a rank of 16, but saw a decline to 44 by August 2024. This downward trend in rank is mirrored in its sales, which dropped from a high of $379,517 in June 2024 to $97,550 in August 2024. In contrast, Packwoods maintained a relatively stable position, hovering around the 40s in rank, while The Botanist and Bison Botanics showed a gradual improvement in their rankings, with Bison Botanics making a significant leap from 80 in May to 49 in August. PC Nursery Brand also demonstrated a steady climb, ending August at rank 42. These shifts indicate a highly competitive market where Pura's initial lead has been challenged by the consistent performance and upward momentum of its competitors.
Notable Products
In August 2024, the top-performing product for Pura was GMO x Oreoz (3.5g) in the Flower category, achieving the number one rank with sales of 242 units. RS-11 (3.5g), also in the Flower category, secured the second position, dropping from its top rank in July. Oreoz (3.5g), another Flower product, ranked third, marking a re-entry after not being ranked in July. Rainbow Sherbert #11 (3.5g) made its debut in the rankings at fourth place. Sour Kosher Cold Cure Live Rosin (1g) in the Concentrates category maintained its fifth position from the previous month, showing consistent performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
