.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the New York market, Pura has shown a strong upward trajectory in the Concentrates category. From July to October 2024, Pura climbed from the 13th position to firmly hold the 7th spot, indicating a positive reception among consumers. This consistent improvement in rank is bolstered by a substantial increase in sales, with October figures reaching $120,842. Such growth suggests that Pura is gaining a competitive edge in the Concentrates market, possibly due to product innovation or enhanced distribution strategies. However, the Flower category tells a different story, where Pura's rank plummeted from 26th in July to 62nd by October, signaling potential challenges or increased competition in this segment.
Pura's performance in the Flower category in New York raises questions about its market strategy or external market dynamics. The brand fell out of the top 30 by August and continued to decline, ending in the 62nd position by October. This downward trend is accompanied by a stark decrease in sales, dropping to $68,411 in October. Such a decline could be indicative of several factors, including shifts in consumer preferences or competitive pressures. While Pura's success in Concentrates is noteworthy, the contrasting performance in the Flower category highlights the importance of a balanced strategy across product lines to maintain overall brand strength in the market.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Pura has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 13 in July 2024, Pura improved to 11 in August and further climbed to 7 in both September and October. This consistent rise indicates a strengthening market position, likely driven by strategic marketing efforts or product innovations. In contrast, Critical Concentrates experienced a slight decline, moving from rank 4 in July to 6 in October, despite maintaining relatively high sales figures. Meanwhile, Jetpacks demonstrated a significant jump from rank 8 in September to 5 in October, suggesting a competitive threat to Pura if this trend continues. Other competitors like House of Sacci and Glenna's also showed improvements, but their sales figures remain lower compared to Pura's recent performance. This dynamic market environment underscores the importance for Pura to continue leveraging its current momentum to maintain and potentially enhance its market position.
Notable Products
In October 2024, Pura's top-performing product was Rainbow Sherbert #11 Sugar (1g) in the Concentrates category, which ascended to the number one rank with sales reaching 760 units. Queens Cow Sugar (1g) made its debut in the rankings, securing the second position with notable sales of 726 units. First Class Funk Sugar (1g) improved its standing to third place, climbing from the fifth position in September. The Soap Sugar (1g) also entered the rankings at fourth place, while Blue Dream x Purple Punch (3.5g) saw a significant drop from the first position in September to fifth place in October. Overall, the Concentrates category showed strong performance, with multiple entries in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
