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Sep-2024
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Overview
Market Insights Snapshot
In the state of New York, Pura's performance in the Concentrates category has shown some fluctuations over the months. Starting from a strong position at rank 9 in June 2024, Pura saw a drop to rank 15 in July. However, the brand managed to stabilize its position around rank 13 in both August and September. This suggests a recovery phase after the initial dip, with sales figures reflecting a significant rebound in September. Such movements indicate Pura's resilience in the Concentrates category, maintaining a consistent presence in the top 15 despite market pressures.
Conversely, Pura's presence in the Flower category in New York has been more volatile. The brand started at rank 16 in June but experienced a decline, falling out of the top 30 by August and September, with ranks of 51 and 53, respectively. This drop in ranking reflects a challenging period for Pura in the Flower category, potentially indicating increased competition or a shift in consumer preferences. The significant drop in sales from June to September further underscores the hurdles faced by Pura in maintaining its market position within this category.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Pura has experienced notable fluctuations in its rank over the past few months, indicating a dynamic competitive environment. In June 2024, Pura held a strong position at rank 9, but by July 2024, it dropped to rank 15, reflecting a significant challenge in maintaining its market presence. This decline coincided with a drop in sales, suggesting potential issues in market strategy or consumer preference. However, Pura showed resilience by climbing back to rank 13 in both August and September 2024, indicating a recovery in sales performance. In contrast, American Hash Makers consistently outperformed Pura, maintaining a higher rank, although they experienced a dip from rank 8 to 11 in September. Meanwhile, Glenna's showed a steady improvement, surpassing Pura in August and September, which could suggest a growing consumer preference for their products. The competitive dynamics highlight the importance for Pura to innovate and adapt to regain a stronger foothold in the New York concentrates market.
Notable Products
In September 2024, Pura's top-performing product was Rainbow Sherbert #11 Sugar (1g) in the Concentrates category, securing the number one rank with sales reaching 507 units. Sour Kosher Sugar Wax (1g), also in the Concentrates category, followed closely in second place, showing a notable rise from fourth place in August. First Class Funk Sugar (1g) debuted at the third rank, indicating strong initial performance. The GMO x Oreoz (3.5g) in the Flower category dropped from first place in August to fourth in September, with sales declining to 239 units. Orange Tree Trop Cherry Cold Cure Live Rosin (1g) fell from second to fifth place, highlighting a shift in consumer preference within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
