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Nov-2024
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Overview
Market Insights Snapshot
Pure Edibles has maintained a consistent performance in the Edible category in Arizona, holding steady at the 7th position from August through November 2024. This stability in ranking suggests a solid foothold in the market, which is further supported by a gradual increase in sales from $377,280 in August to $403,077 in November. Such consistent performance indicates that Pure Edibles has a strong consumer base and effective market strategies in Arizona, allowing them to sustain their position amidst competitive pressures.
In contrast, Pure Edibles has not been able to secure a spot in the top 30 brands in the Edible category in Colorado from August to October 2024, only appearing at the 41st position in November. This lack of presence in the top rankings could suggest challenges in market penetration or competition from more established brands in Colorado. The relatively low sales figure of $10,205 in November further underscores the need for strategic adjustments to improve their market standing in this state. This disparity in performance between Arizona and Colorado highlights the varying dynamics and competitive landscapes in different states, which Pure Edibles may need to navigate carefully to enhance their overall market presence.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Arizona, Pure Edibles consistently maintained its position at rank 7 from August to November 2024. Despite a steady performance, Pure Edibles faces strong competition from brands like Smokiez Edibles and Wana, which have consistently ranked higher, occupying the 5th and 6th positions respectively. Notably, Smokiez Edibles experienced a surge in sales in October, surpassing both its previous month and Pure Edibles by a significant margin. Meanwhile, brix and Jams trailed behind Pure Edibles, with Jams showing a notable improvement in rank in October before dropping again in November. This competitive environment suggests that while Pure Edibles maintains a stable market presence, there is potential for growth if it can capitalize on the fluctuations and trends seen in its competitors' performances.
Notable Products
In November 2024, Indica Watermelon Gummies 10-Pack (100mg) maintained its top position as the leading product from Pure Edibles, with sales reaching 7,798 units. The THC:CBN 2:1 Indica Berry Sleepy Gummies (100mg THC, 50mg CBN) consistently held the second rank across the past four months, showing a steady increase in sales. Sativa Mango Gummies 10-Pack (100mg) remained in the third position for the third consecutive month, indicating stable demand. Sativa Fruit Punch Gummies 10-Pack (100mg) and Indica Fruit Punch Gummies 10-Pack (100mg) retained their fourth and fifth spots respectively, with slight sales growth observed for the former. Overall, the product rankings have shown remarkable consistency from August to November 2024, with no changes in their order.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
