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Oct-2024
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Overview
Market Insights Snapshot
Pure Edibles has maintained a consistent performance in the Edible category in Arizona, holding steady at the 7th position from July through October 2024. This stability in ranking indicates a solid market presence and suggests that the brand has established a loyal customer base in this state. Despite a slight dip in sales from July to August, where sales decreased from $447,063 to $378,676, Pure Edibles managed to rebound slightly in September and October, maintaining its rank. This resilience amidst fluctuating sales figures is noteworthy, as it suggests the brand's ability to sustain its market position even when faced with challenges.
While Pure Edibles has demonstrated a strong foothold in Arizona, the absence of rankings in other states or provinces for the same period indicates potential areas for growth or gaps in market penetration. Not appearing in the top 30 brands in other regions could signal either a strategic focus on Arizona or a need to expand their reach to capture a broader audience. This lack of presence outside Arizona presents both a challenge and an opportunity for Pure Edibles to explore new markets and diversify its consumer base. Understanding the dynamics of these other markets could provide valuable insights for the brand's future growth strategies.
Competitive Landscape
In the competitive landscape of the Arizona edible market, Pure Edibles consistently held the 7th rank from July to October 2024, indicating stable performance amidst fluctuating sales figures. Notably, Wana and Smokiez Edibles maintained higher ranks, with Wana oscillating between 4th and 6th place and Smokiez Edibles consistently securing the 5th rank. This suggests that while Pure Edibles has a steady presence, it faces strong competition from these brands, which likely impacts its ability to climb higher in rank. Interestingly, Jam (OR) showed a notable upward trend, moving from 14th to 9th place, which could indicate emerging competition. Despite these dynamics, Pure Edibles' consistent ranking reflects a loyal customer base, though the brand may need to strategize to increase its market share against these competitors.
Notable Products
In October 2024, Pure Edibles' top-performing product was the Indica Watermelon Gummies 10-Pack (100mg), maintaining its first-place rank for four consecutive months with sales of 6,235 units. The THC:CBN 2:1 Indica Berry Sleepy Gummies (100mg THC, 50mg CBN) held steady in the second position, showing consistent demand. The Sativa Mango Gummies 10-Pack (100mg) remained in third place, displaying a stable performance. Sativa Fruit Punch Gummies 10-Pack (100mg) and Indica Fruit Punch Gummies 10-Pack (100mg) ranked fourth and fifth, respectively, with Indica Fruit Punch Gummies dropping from second place in July to fifth in October. This shift in rankings indicates a slight decline in preference for Indica Fruit Punch Gummies over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
