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Jan-2025
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Overview
Market Insights Snapshot
Pure Edibles has shown a consistent performance in the Arizona market within the Edible category, maintaining a steady rank of 7th place from October 2024 through January 2025. This stability suggests a firm foothold in the Arizona market, despite a gradual decline in sales over these months. The brand's ability to maintain its ranking indicates a strong customer base and effective market strategies, even as the overall sales figures experienced a downward trend from $418,150 in October to $373,325 in January. This could imply challenges in expanding market share or facing increased competition, yet the consistent ranking suggests resilience in their position.
On the other hand, Pure Edibles' absence from the top 30 rankings in other states or categories during this period might signal areas where the brand has yet to establish a significant presence or faces intense competition. This absence could be seen as an opportunity for growth and strategic market entry in untapped regions. The brand might benefit from analyzing successful strategies in Arizona and adapting them to other markets to enhance its reach and performance across different geographies and product categories. Understanding regional preferences and competitive landscapes will be crucial for Pure Edibles as it seeks to expand its footprint beyond its current stronghold.
Competitive Landscape
In the competitive landscape of the edible category in Arizona, Pure Edibles consistently held the 7th rank from October 2024 through January 2025. This stability in ranking suggests a steady market presence, although it faces stiff competition from brands like Baked Bros, which maintained a top 5 position, even reaching as high as 2nd place in November and December 2024. Meanwhile, Wana consistently held the 6th position, just above Pure Edibles, indicating a slight edge in market preference. Flav showed an upward trend, moving from 10th to 8th place by January 2025, potentially signaling increased consumer interest. Despite these shifts, Pure Edibles' consistent ranking suggests a loyal customer base, although the brand may need to innovate or adjust strategies to climb higher in the rankings amidst competitive pressures.
Notable Products
In January 2025, Pure Edibles maintained a strong performance with Indica Watermelon Gummies 10-Pack (100mg) leading the sales as the top-ranked product, achieving a sales figure of $6,816. The THC/CBN 2:1 Indica Berry Sleepy Gummies (100mg THC, 50mg CBN) retained its consistent second place ranking, although sales slightly decreased compared to the previous month. Sativa Mango Gummies 10-Pack (100mg) continued to hold the third spot, despite a steady decline in sales over the months. Indica Fruit Punch Gummies 10-Pack (100mg) remained fourth, showing a slight improvement in its ranking from November 2024. Notably, Indica Mango Gummies 10-Pack (100mg) entered the rankings in January 2025, securing the fifth position with promising sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
