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Dec-2024
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Overview
Market Insights Snapshot
Pure Laine has shown varied performance across different provinces and categories. In Alberta, the brand's presence in the Flower category has been declining, with rankings dropping from 10th in September 2024 to 19th by December 2024. This downward trend is accompanied by a consistent decrease in sales figures during the same period. Notably, Pure Laine did not make it into the top 30 for the Pre-Roll category in Alberta after September, indicating a potential area of concern for the brand. On the other hand, in Ontario, Pure Laine maintained a strong position in the Flower category, holding steady at 7th place from September through November, before slipping to 11th place in December.
In Saskatchewan, Pure Laine's performance in the Flower category has been relatively stable, with rankings fluctuating slightly but remaining within the top 20. This suggests a consistent market presence in the province, despite a slight dip in sales from October to December 2024. The brand's overall performance highlights regional differences, with Ontario emerging as a stronger market compared to Alberta and Saskatchewan. While the brand has maintained a notable presence in the Flower category across these provinces, its absence in the top 30 for Pre-Rolls in Alberta suggests a need for strategic adjustments in certain product segments.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Laine has experienced notable fluctuations in its ranking, particularly towards the end of 2024. Despite maintaining a steady 7th position from September to November, Pure Laine dropped to 11th place in December, indicating a significant shift. This decline in rank is mirrored by a decrease in sales, which fell from October's peak. Meanwhile, competitors like SUPER TOAST showed a contrasting trend, climbing from 13th in September to 10th in December, with sales figures reflecting this upward momentum. Similarly, The Original Fraser Valley Weed Co. maintained a strong position, although it experienced a slight drop from 6th to 9th place, still outperforming Pure Laine in sales. These dynamics suggest that while Pure Laine has maintained a competitive presence, it faces increasing pressure from brands like MTL Cannabis and Pepe, which have also shown resilience in this competitive market.
Notable Products
In December 2024, Original Kush (3.5g) maintained its position as the top-performing product for Pure Laine, with sales reaching 16,580 units. Big Pleasures (28g) and Special Haze (3.5g) also held steady at second and third ranks respectively, continuing their consistent performance from previous months. Little Pleasures (7g) remained at fourth place, showing a slight decrease in sales compared to the previous months. Original Kush (14g) reappeared in the rankings at fifth position, having not been ranked in October and November. Overall, the rankings for Pure Laine's products remained stable, with no changes in the top four positions throughout the last four months of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
