.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Ontario market, Pure Laine has demonstrated a strong presence in the Flower category, maintaining a consistent top 10 ranking. Despite a slight dip in December 2024, where their rank fell to 11th, they quickly rebounded to 9th in January 2025. This suggests resilience and a solid consumer base in Ontario, as evidenced by their sales figures, which remained robust throughout this period. In contrast, their performance in Alberta showed a gradual decline in the Flower category, dropping from 13th in October 2024 to 22nd by January 2025. Such a decline could indicate increasing competition or shifting consumer preferences in Alberta, which may require strategic adjustments from Pure Laine to regain their standing.
In Saskatchewan, Pure Laine's Flower category performance exhibited a slight upward trend, moving from 21st in October 2024 to 19th by January 2025. This positive movement, albeit modest, could signal growing brand recognition or market penetration in Saskatchewan. On the other hand, Pure Laine's absence from the top 30 in the Pre-Roll category in Alberta until December 2024, when they entered at 82nd, highlights a significant gap in their product offerings or market strategy in this segment. This late entry into the rankings suggests they might be exploring new opportunities or expanding their portfolio to capture a broader audience within the province. Overall, Pure Laine's performance across these regions and categories reflects a mixed bag of successes and challenges, with clear areas for potential growth and strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Laine has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting from October 2024, Pure Laine held a solid 7th position, which it maintained through November, before slipping to 11th in December, and then recovering slightly to 9th by January 2025. This trend indicates a temporary dip in market presence, possibly due to increased competition or seasonal factors. In contrast, Redecan consistently ranked higher, although it showed a gradual decline from 5th to 7th place over the same period, which might suggest a potential opportunity for Pure Laine to capitalize on any weaknesses. Meanwhile, The Loud Plug demonstrated a strong upward trajectory, jumping from 13th to 7th in December, before settling at 11th in January, highlighting the dynamic nature of this market segment. Additionally, SUPER TOAST managed to improve its rank from 9th to 8th, indicating steady performance. These shifts underscore the competitive pressure Pure Laine faces and the importance of strategic positioning to regain and sustain higher rankings in the Ontario Flower market.
Notable Products
In January 2025, Original Kush (3.5g) maintained its position as the top-performing product for Pure Laine, continuing its streak from the previous months with a sales figure of 16,527. Big Pleasures (28g) held steady in the second position, indicating consistent demand. Special Haze (3.5g) remained in third place, showing a slight increase in sales compared to December 2024. Little Pleasures (7g) also retained its fourth-place ranking, although its sales figures saw a gradual decline over the months. Notably, Original Kush (14g) debuted in December 2024 and sustained its fifth-place ranking into January 2025, suggesting a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
