.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Pure Laine has shown varied performance across different provinces, particularly in the Flower category. In Alberta, the brand maintained a stable position in the top 10 for July and August 2024 but experienced a drop to 12th position by October. This decline might point to increasing competition or changing consumer preferences in the region. Meanwhile, in Ontario, Pure Laine held a strong position, starting at 3rd place in July but gradually slipping to 9th by October. Despite this drop in rank, Ontario remains a significant market for the brand, as evidenced by their consistently high sales figures. In Saskatchewan, the brand faced a more dramatic shift, falling from 4th place in July to 18th by October, indicating a potentially challenging market environment or strategic shifts that may not have resonated with consumers.
While the brand's presence in the Flower category is noteworthy, the absence of Pure Laine from the top 30 in other categories across these provinces suggests areas for potential growth or diversification. The brand's ability to maintain a position within the top 10 in Alberta and Ontario for several months showcases its strength in the Flower category, yet the drop in rankings, particularly in Saskatchewan, signals possible vulnerabilities or the need for strategic adjustments. The performance trends across these provinces highlight both opportunities and challenges for Pure Laine, providing a snapshot of its market positioning as it navigates the competitive landscape.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Laine has experienced notable fluctuations in its rank and sales over the past few months. Starting from a strong position in July 2024 with a rank of 3, Pure Laine saw a decline to rank 9 by October 2024. This downward trend in rank coincided with a decrease in sales from July to August, although sales slightly rebounded in September and October. In contrast, Good Supply improved its rank from 11 in July to 8 by October, with a consistent increase in sales, indicating a strengthening market presence. Similarly, MTL Cannabis maintained a stable rank around 9-10, showing resilience despite a slight sales decline. Meanwhile, Pepe experienced a volatile rank, peaking at 9 in September before dropping to 11 in October, reflecting its fluctuating sales performance. SUPER TOAST demonstrated a significant recovery, climbing from rank 13 in September to 7 in October, alongside a notable sales increase, posing a competitive challenge to Pure Laine. These dynamics suggest that while Pure Laine remains a key player, it faces increasing competition and must strategize to regain its earlier momentum in the Ontario Flower market.
Notable Products
In October 2024, Original Kush (3.5g) maintained its position as the top-performing product for Pure Laine, despite a decrease in sales to 18,056 units. Special Haze (3.5g) rose in prominence, securing the second spot consistently since July. Big Pleasures (28g) held the third rank, indicating a steady demand over the months. Little Pleasures (7g) and Original Kush (14g) remained in fourth and fifth places, respectively, showing stable sales trends. Overall, the rankings have remained consistent from the previous months, with no major shifts in product popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
