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Nov-2024
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Overview
Market Insights Snapshot
Pure Laine has demonstrated varying performance across different provinces and product categories. In the Alberta market, the brand's Flower category has seen a decline in rankings from 9th in August 2024 to 16th by November 2024, indicating a downward trend. This is reflected in the sales figures, which have decreased from $748,022 in August to $350,798 by November. Meanwhile, the Pre-Roll category in Alberta did not make it into the top 30 rankings, which suggests a challenging market presence in this segment. In contrast, the Ontario market has shown more stability, with Pure Laine maintaining a relatively consistent position in the Flower category, holding the 7th spot in both August and September, and fluctuating slightly to 8th in November.
In Saskatchewan, Pure Laine's performance in the Flower category has been more volatile. The brand dropped from 6th place in August to 20th in October, before recovering slightly to 16th in November. This fluctuation is mirrored in the sales data, with a notable dip in September followed by a modest recovery by November. The lack of ranking in other categories across these provinces highlights areas where Pure Laine might focus on improving its market penetration. Overall, while Pure Laine shows strength in certain regions, there are clear opportunities for growth and stabilization in others, particularly in expanding their presence beyond the Flower category.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Pure Laine has experienced notable fluctuations in its market position from August to November 2024. Initially ranked 7th in August, Pure Laine maintained this position in September before slipping to 9th in October and recovering slightly to 8th in November. This movement contrasts with the consistent performance of The Original Fraser Valley Weed Co., which held a stable 6th position until a drop to 9th in November, indicating potential vulnerability. Meanwhile, Good Supply showed a strong upward trajectory, climbing from 13th to 6th place, suggesting a significant increase in consumer preference or market penetration. Similarly, SUPER TOAST improved its rank from 11th to 7th, surpassing Pure Laine in the process. Despite these shifts, Pure Laine's sales figures remained relatively stable, indicating a loyal customer base, but the brand may need to strategize to regain its competitive edge against these rising contenders.
Notable Products
In November 2024, Original Kush (3.5g) maintained its position as the top-selling product for Pure Laine, despite a decline in sales to 15,831 units. Big Pleasures (28g) reclaimed the second spot after slipping to third in October, with sales showing a slight resurgence. Special Haze (3.5g) dropped to third place, continuing a downward trend in sales from previous months. Little Pleasures (7g) consistently held the fourth position, although its sales continued to decrease. Notably, Super Skunk (3.5g) remained steady at fifth place since its entry in October, indicating a stable performance in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
