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Oct-2024
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Overview
Market Insights Snapshot
Pure Ohio Wellness has shown a dynamic performance across various categories in the state of Ohio. In the Flower category, the brand made significant strides, climbing from the 26th position in July 2024 to a peak ranking of 12th in September, before settling at 19th in October. This upward movement indicates a strong market presence and consumer preference for their flower products during the summer months. In contrast, their performance in the Concentrates category was less consistent, with the brand entering the top 30 only in August 2024, securing the 22nd spot. The absence of rankings in other months suggests either a fluctuating demand or increased competition in this category.
When examining the Vapor Pens category, Pure Ohio Wellness experienced a decline, starting from the 33rd position in July and falling out of the top 30 by October. This downward trend might reflect challenges in maintaining market share or shifts in consumer preferences toward other brands or products. Interestingly, the sales data for August 2024 shows a notable peak, hinting at a possible promotional event or seasonal demand spike. The brand's varying performance across these categories highlights the competitive and ever-evolving nature of the cannabis market in Ohio, suggesting areas for potential strategic adjustments to bolster their standing in specific segments.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Pure Ohio Wellness has experienced notable fluctuations in its ranking and sales performance from July to October 2024. Initially ranked at 26th in July, Pure Ohio Wellness made a significant leap to 15th in August, maintaining momentum with a 12th place ranking in September before dropping to 19th in October. This volatility suggests a dynamic market environment where Pure Ohio Wellness faces stiff competition from brands like Classix, which saw a strong performance with a peak rank of 9th in August, and Find., which improved its rank from 19th in July to 17th in October. Despite the challenges, Pure Ohio Wellness's sales trajectory demonstrates resilience, with a notable increase from July to September, although a decline was observed in October. These insights highlight the importance of strategic positioning and adaptability for Pure Ohio Wellness to sustain and improve its market presence amidst fluctuating competitive pressures.
Notable Products
In October 2024, Pure Ohio Wellness saw Durban Poison (2.83g) ascend to the top of the sales rankings, achieving the number 1 spot with a notable sales figure of 1,090 units. Jokerz (2.83g), which was previously ranked first in August and September, moved down to the second position. Jokerz Popcorn (14.15g) made its debut in the rankings at third place, indicating a growing interest in larger-sized flower products. First Class Funk (14.15g) re-entered the rankings at fourth, after being absent from the top ranks since July. Gelato (14.15g) rounded out the top five, marking its first appearance in the monthly rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
