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Dec-2024
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Overview
Market Insights Snapshot
Pure Vibe has shown a consistent presence in the New York edible market, maintaining a steady position within the top 30 brands. From September to December 2024, the brand's ranking fluctuated slightly, moving from 24th to 23rd and then back to 24th. This indicates a stable performance in a competitive market, suggesting that while Pure Vibe is not leading the category, it has managed to sustain its relevance among consumers. Notably, the brand did not fall out of the top 30 during this period, which could be seen as a positive sign of sustained consumer interest and market penetration.
Sales figures for Pure Vibe in New York show a promising upward trend, with a significant increase from October to December 2024. The brand's sales rose from October to November, followed by further growth into December, highlighting its potential for capturing a larger market share. Despite the competition, Pure Vibe's ability to maintain its ranking while increasing sales indicates effective strategies in place to enhance its market position. However, the absence of rankings in other states or categories suggests that Pure Vibe might be focusing primarily on consolidating its presence in the New York edible market.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Pure Vibe has shown a consistent presence, maintaining a rank of 24 in both September and October 2024, slightly improving to 23 in November, before returning to 24 in December. This stability in rank, despite fluctuating sales figures, suggests a resilient brand positioning amidst a dynamic market. Notably, 1906 experienced a decline in rank from 19 in September to 23 by December, indicating a potential opportunity for Pure Vibe to capitalize on shifting consumer preferences. Meanwhile, Matter. emerged in November with a rank of 21, maintaining this position into December, highlighting a new competitive pressure. Additionally, OMO - Open Minded Organics consistently trailed Pure Vibe, suggesting a stable competitive edge over this brand. Interestingly, Gezoont showed significant improvement, climbing from rank 34 in September to 25 in December, which could signal an emerging threat if this upward trend continues. Pure Vibe's ability to sustain its market position amidst these shifts underscores its potential to leverage strategic marketing and product differentiation to enhance its competitive standing further.
Notable Products
In December 2024, Cherry Rush Gummies 10-Pack (100mg) emerged as the top-performing product for Pure Vibe, climbing from a consistent second place in previous months with sales reaching 1394 units. Chill'n Blue Raspberry Gummies 10-Pack (100mg), which had maintained the top rank from September through November, fell to the second position with slightly decreased sales figures. Rainbow Pack Gummies 10-Pack (100mg) held steady in third place throughout the months, showing a gradual increase in sales. Cherry Mango Bliss Gummies 10-Pack (100mg) consistently retained the fourth position, with a modest rise in sales. Good Time Grape Gummies 10-Pack (100mg) maintained its fifth position from November to December, despite a decrease in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
