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Dec-2024
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Overview
Market Insights Snapshot
In the Ontario market, Purple Hills has shown a notable upward trajectory in the Concentrates category. Starting from a position outside the top 30 in September, the brand climbed to the 25th rank in October, reaching a peak at 20th in November, and slightly dropping to 21st in December. This consistent improvement is indicative of a growing consumer base and increased acceptance in the market. The sales figures reflect this trend, with a steady increase from September through December, highlighting a strong demand for their products in this category. In contrast, their performance in Vapor Pens has been more stable, maintaining a consistent rank of 14th from October through December, suggesting a firm foothold in this category despite a slight dip in sales in November.
While Purple Hills has made significant strides in the Concentrates category in Ontario, it is essential to note that the brand's Vapor Pens have not seen similar growth in rank. Although sales figures saw a recovery in December, the lack of movement in ranking might indicate challenges in differentiating their products from competitors in this highly competitive category. The brand's ability to sustain and potentially improve its position in the Concentrates category could be a key factor in its overall market strategy. Observing how Purple Hills navigates these dynamics in the coming months will be critical for understanding its long-term positioning within the Canadian cannabis market.
Competitive Landscape
In the Ontario vapor pens market, Purple Hills has shown remarkable consistency in its rankings, maintaining a steady position at 14th place from October to December 2024, despite a slight dip from 13th in September. This stability is noteworthy given the competitive landscape, where brands like Kolab have experienced more volatility, climbing from 14th to 10th before settling at 12th. Purple Hills' sales figures have also demonstrated resilience, with a notable increase in December, contrasting with Fuego Cannabis (Canada), which saw a decline in the same month. Meanwhile, Good Supply and Versus have remained relatively stable but with lower sales trajectories, indicating that Purple Hills is well-positioned to capitalize on its consistent performance and potentially improve its market standing in the coming months.
Notable Products
In December 2024, the top-performing product from Purple Hills was the Indica Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one ranking with impressive sales of 5287 units. The Sativa Distillate Cartridge (1g) also held steady in second place, consistent with its position over the previous months. The Orangeade Live Resin Cartridge (1g) remained in third place, showing an increase in sales compared to November. The Lemon Pepper Live Resin Cartridge (1g) improved its rank to fourth place, up from fifth in November. Notably, the Hybrid Moroccan Gold Hash (2g) entered the top five for the first time, indicating a positive shift in consumer interest towards concentrates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
