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Sep-2025
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Overview
Market Insights Snapshot
In Ontario, Purple Hills has demonstrated varied performance across different product categories. In the Concentrates category, the brand experienced a downward trend, moving from the 16th position in June 2025 to 26th by September 2025. This decline in ranking is accompanied by a noticeable drop in sales, suggesting a potential challenge in maintaining market share within this category. In contrast, their Vapor Pens line has shown stability and even slight improvement, maintaining a consistent ranking around the 13th position before climbing to 11th in September. This indicates a stronger foothold in the Vapor Pens market, which could be an area of strategic focus for Purple Hills.
The Pre-Roll category presents a different narrative for Purple Hills in Ontario. Here, the brand has made significant progress, moving from the 95th position in June to the 70th position by September. This upward trajectory is supported by a steady increase in sales, reflecting a growing consumer preference or successful marketing efforts for their Pre-Roll products. However, it is noteworthy that Purple Hills did not rank in the top 30 in any other states or provinces, which might suggest a concentration of their market efforts or popularity within Ontario. This could be a strategic choice or an area for potential expansion, depending on the brand's long-term goals.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Purple Hills has demonstrated a notable upward trajectory in recent months. Despite starting at the 13th rank in June 2025, Purple Hills has climbed to the 11th position by September 2025, showcasing a positive trend in market presence. This improvement is particularly significant when compared to competitors such as Weed Me, which has seen a decline from 7th to 10th place, and Kolab, which has dropped from 9th to 12th place in the same period. Meanwhile, Versus has shown a strong performance, moving from 14th to 9th place, surpassing Purple Hills in September. Despite this, Purple Hills' consistent sales growth, culminating in a notable increase in September, indicates a strengthening market position, suggesting that its strategies may be effectively resonating with consumers in Ontario's vapor pen category.
Notable Products
In September 2025, Purple Hills' Indica Distillate Cartridge (1g) maintained its top position in the Vapor Pens category, with a notable sales figure of 5915 units, reflecting consistent dominance since June. The Sativa Distillate Cartridge (1g) also held steady at the second rank, showing a stable performance across the months. The Sour Gorilla Pre-Roll 2-Pack (2g) remained in the third position in the Pre-Roll category, marking an upward trajectory from its fourth place in July. The Orangeade Live Resin Cartridge (1g) consistently ranked fourth, indicating stable demand within its category. Lastly, the Creemore Royale Infused Pre-Roll 3-Pack (1.5g) retained its fifth position, showing a slight increase in sales from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
