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Nov-2024
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Overview
Market Insights Snapshot
In the province of Ontario, Purple Hills has demonstrated notable performance in the Concentrates category, showing an upward trend in rankings from 27th in August 2024 to 20th by November 2024. This improvement indicates a strengthening presence in the market, likely driven by an increase in sales, which rose from 68,604 in August to 91,225 in November. However, in the Vapor Pens category, the brand maintained a consistent ranking, hovering around the 13th and 14th spots from August through November. This stability suggests a steady demand for their vapor pen products, although the sales figures show a slight decline over the months.
The absence of Purple Hills in the top 30 brands in other states or provinces for these categories might be seen as a missed opportunity or an area for potential growth. The brand's focus on Ontario could be strategic, but it also highlights the competitive nature of the market in other regions. The strong performance in Ontario's Concentrates category could serve as a blueprint for expanding their success into other markets. As Purple Hills continues to strengthen its foothold in Ontario, it will be interesting to observe whether they can replicate or improve upon this strategy in other regions in the future.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Purple Hills has maintained a steady presence, consistently ranking between 13th and 14th from August to November 2024. Despite a slight dip in sales from October to November, Purple Hills has shown resilience compared to competitors like Good Supply, which has remained stagnant at 15th place, and Juicy Hoots, which fluctuated between 16th and 19th. Notably, Kolab has been a significant mover, climbing from 19th in August to a peak of 10th in October, indicating a strong upward trend that could pose a future challenge to Purple Hills. Meanwhile, Adults Only has seen a gradual decline, dropping from 10th to 13th, which may present an opportunity for Purple Hills to capture more market share if this trend continues. Overall, while Purple Hills maintains a stable position, the dynamic shifts among competitors suggest a need for strategic marketing efforts to bolster its rank and sales in this competitive category.
Notable Products
In November 2024, the Indica Distillate Cartridge (1g) from Purple Hills maintained its position as the top-performing product with consistent rank 1 across the months, achieving sales of 4800 units. The Sativa Distillate Cartridge (1g) also demonstrated steady performance, holding the second rank throughout the months, though its sales saw a decline to 3771 units. The Orangeade Live Resin Cartridge (1g) continued to hold the third position, showing stability in its ranking. A new entry, Hybrid Moroccan Gold Hash (2g), emerged in the rankings at fourth place, indicating a positive reception in the Concentrates category. Meanwhile, the Lemon Pepper Live Resin Cartridge (1g) fluctuated slightly, moving from fifth to fourth and back to fifth place, with notable sales of 954 units in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
