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Aug-2024
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Overview
Market Insights Snapshot
In the Ontario market, Purple Hills has shown varied performance across different categories over the recent months. In the Concentrates category, the brand has seen a slight decline in its ranking, moving from 22nd place in May 2024 to 27th place by August 2024. This downward trend could be a cause for concern as it indicates a potential loss of market share within this category. The sales figures also reflect this decline, with a noticeable drop from 58,129 CAD in May to 54,652 CAD in August. This consistent decline in both rank and sales suggests that Purple Hills may need to reassess its strategy in the Concentrates market to regain its footing.
Conversely, Purple Hills has demonstrated a strong upward trajectory in the Vapor Pens category within Ontario. The brand improved its rank from 15th place in May 2024 to 12th place by August 2024. This positive movement is accompanied by a significant increase in sales, with a notable rise from 512,620 CAD in May to 666,690 CAD in August. This trend highlights Purple Hills' growing influence and popularity in the Vapor Pens category, suggesting effective marketing strategies or product offerings that resonate well with consumers. The contrasting performances in these two categories underscore the importance of category-specific strategies for maintaining and improving market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Purple Hills has shown a steady improvement in its ranking over the past few months, moving from 15th in May 2024 to 12th in August 2024. This upward trend indicates a positive reception and growing market presence. In comparison, Good Supply experienced fluctuating ranks, peaking at 8th in June 2024 but dropping to 11th by August 2024, suggesting potential volatility in their market performance. Meanwhile, Weed Me has shown consistent improvement, climbing from 17th in May 2024 to 13th in August 2024, which could pose a competitive threat to Purple Hills if the trend continues. Adults Only maintained a relatively stable position around the 9th and 10th ranks, indicating a strong and consistent market presence. Lastly, LITTI saw a slight decline from 12th in June 2024 to 14th in August 2024, which may benefit Purple Hills as it climbs the ranks. Overall, Purple Hills' consistent upward movement in rankings suggests a strengthening brand presence in the Ontario vapor pen market, positioning it well against its competitors.
Notable Products
In August 2024, Purple Hills' top-performing product was the Indica Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank with notable sales of 5661 units. The Sativa Distillate Cartridge (1g), also in Vapor Pens, held the second position consistently, with a significant increase in sales to 5482 units. The Orangeade Live Resin Cartridge (1g) climbed from fourth to third place, showing a strong upward trend with sales reaching 1853 units. The Lemon Pepper Live Resin Cartridge (1g) remained steady in the fourth position, with modest sales growth to 1209 units. The Sativa XL Distillate Disposable (1g) experienced a drop from third to fifth place, with a decrease in sales to 1109 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
