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Oct-2024
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Overview
Market Insights Snapshot
In the Ontario market, Purple Hills has shown a dynamic performance across different product categories. Within the Concentrates category, Purple Hills has experienced fluctuations in its ranking, starting from the 25th position in July 2024, dropping to 31st in September, before rebounding back to 25th in October. This suggests a resilience in their market strategy, despite the temporary dip. Notably, the brand was absent from the top 30 in September, highlighting a potential area for improvement or market challenge during that period. The sales figures reflect this volatility, with a notable recovery in October, suggesting a successful strategic adjustment or market response.
Conversely, in the Vapor Pens category, Purple Hills has maintained a more stable presence in Ontario. The brand consistently held the 13th position from July to September, with a slight drop to 14th in October. This minor shift indicates a relatively steady performance in this category, with a small decline that could be attributed to increased competition or market saturation. The sales trajectory supports this, showing a peak in August followed by a slight decrease in subsequent months. Despite the minor dip in ranking, the sustained high sales volume underscores a strong consumer base and brand loyalty in the Vapor Pens segment.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Purple Hills has experienced a slight decline in its market position over the past few months. Starting from a consistent rank of 13th from July to September 2024, Purple Hills dropped to 14th in October 2024. This shift is notable as it coincides with a competitive surge from brands like Adults Only, which improved its rank from 8th to 13th over the same period, and Fuego Cannabis (Canada), which maintained a stable position at 11th before moving to 12th in October. Meanwhile, Good Supply has shown a downward trend, dropping from 10th to 15th, which could have been an opportunity for Purple Hills to capitalize on. Despite the rank drop, Purple Hills' sales figures have shown resilience, with a notable increase from August to October, suggesting a strong customer base that could be leveraged for future growth.
Notable Products
In October 2024, Purple Hills' Indica Distillate Cartridge (1g) maintained its top position in the Vapor Pens category, achieving a sales figure of 5303 units. The Sativa Distillate Cartridge (1g) also retained its second-place ranking, showing consistent performance over the past months. The Orangeade Live Resin Cartridge (1g) held steady at third place, demonstrating a gradual increase in sales from July to October. The Lemon Pepper Live Resin Cartridge (1g) improved its ranking to fourth place in October, up from fifth in previous months where data was available. Indica XL Distillate Disposable (1g) dropped slightly to fifth place, indicating a decrease in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
