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Oct-2025
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Overview
Market Insights Snapshot
In the province of Ontario, Purple Hills has experienced notable fluctuations across different product categories. In the Concentrates category, the brand has seen a downward trend in rankings, slipping from 18th in July 2025 to 31st by October 2025. This decline suggests a potential challenge in maintaining its competitive edge within this category. Meanwhile, in the Vapor Pens category, Purple Hills has maintained a relatively stable presence, with rankings hovering around the 11th to 13th spots over the same period. This consistency in Vapor Pens indicates a strong foothold in this segment, despite a slight drop in October.
The Pre-Roll category presents a different scenario for Purple Hills in Ontario. Here, the brand has shown some positive movement, climbing from a rank of 89 in July to 71 in September, before settling at 75 in October. This upward movement, although modest, indicates a potential growth area for the brand. However, it's important to note that not being in the top 30 in any category might suggest room for improvement or a need for strategic adjustments to gain a stronger market presence. The varying performance across these categories highlights the dynamic nature of the cannabis market and the importance of adapting to consumer preferences and competitive pressures.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Purple Hills has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 12th in July 2025, Purple Hills improved to 11th in both August and September, before slipping to 13th in October. This shift in rank is particularly significant given the performance of its competitors. Kolab, for instance, consistently maintained a higher position, albeit with a downward trend from 8th to 11th, indicating a potential opportunity for Purple Hills to capitalize on Kolab's declining sales. Meanwhile, Jonny Chronic showed a steady improvement, climbing from 18th to 15th, which could pose a competitive threat if this upward trend continues. Endgame and LITTI have shown relatively stable rankings, with Endgame slightly improving from 14th to 12th and LITTI dropping from 13th to 14th. These dynamics suggest that while Purple Hills has the potential to regain and improve its standing, it must strategically address the competitive pressures from both rising and stable brands to enhance its market position in Ontario's vapor pen category.
Notable Products
In October 2025, the Indica Distillate Cartridge (1g) from Purple Hills maintained its top position as the best-selling product, with sales reaching 5391 units. The Sativa Distillate Cartridge (1g) also held steady in second place, showing consistent popularity across the months. The Sour Gorilla Pre-Roll 2-Pack (2g) continued to rank third, reflecting stable demand in the Pre-Roll category. Notably, the Creemore Royale Infused Pre-Roll 3-Pack (1.5g) improved its rank to fourth place, up from fifth in September, with increased sales figures. Meanwhile, the Orangeade Live Resin Cartridge (1g) dropped to fifth place, indicating a decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
