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Jan-2025
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Overview
Market Insights Snapshot
Purple Hills has demonstrated consistent performance in the Ontario market, particularly in the concentrates category. Over the four-month period from October 2024 to January 2025, the brand improved its ranking from 25th to 20th, showing a positive trend in consumer preference and market penetration. This steady climb in the ranks is noteworthy, especially considering the competitive nature of the concentrates category in Ontario. The absence of Purple Hills from the top 30 in other states or provinces for this category could indicate either a strategic focus on Ontario or challenges in expanding their market presence elsewhere.
In the vapor pens category, Purple Hills has maintained a strong position in Ontario, consistently ranking within the top 15 brands. Starting at 14th in October 2024, the brand improved its position to 12th by January 2025. This upward movement suggests a growing consumer base and effective brand strategy in the vapor pens market. The substantial sales figures in this category further underline the brand's success in Ontario. However, the lack of presence in the top 30 rankings in other regions may point to untapped potential or areas for growth outside of Ontario.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Purple Hills has shown a steady improvement in its ranking over the past few months, moving from 14th in October 2024 to 12th by January 2025. This upward trend is indicative of a positive reception in the market, despite facing stiff competition. Notably, Good Supply has also improved its position, climbing from 16th to 13th, suggesting a competitive edge that Purple Hills must contend with. Meanwhile, Kolab has seen a decline, dropping from 10th to 14th, which could present an opportunity for Purple Hills to capture some of its market share. Endgame and Adults Only have maintained stronger positions, with Adults Only notably rising to 10th place, driven by a significant increase in sales. Purple Hills' consistent sales growth, culminating in the highest sales in January 2025, positions it well to continue climbing the ranks, provided it can leverage these market dynamics effectively.
Notable Products
In January 2025, Purple Hills' Indica Distillate Cartridge (1g) maintained its position as the top-performing product in the Vapor Pens category, with sales reaching 5818 units. The Sativa Distillate Cartridge (1g) also held steady at the second rank, following closely in sales. The Orangeade Live Resin Cartridge (1g) remained consistently in third place, indicating stable consumer demand. Notably, the Indica XL Distillate Disposable (1g) climbed to fourth place, showing a resurgence in popularity after not being ranked in previous months. Meanwhile, the Lemon Pepper Live Resin Cartridge (1g) experienced a slight drop to fifth place from its fourth position in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
