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Aug-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Purple Hills concentrated 61.33% of sales in Vapor Pens with a modest 0.71% YoY uptick but a -4.87% MoM step-back, while Pre-Roll expanded to 25.81% share on 109.13% YoY growth and a 4.69% MoM increase. Concentrates held 10.04% share with 30.08% YoY and 4.76% MoM growth, and Flower, though just 2.81% share, surged 31.39% MoM against a -12.67% YoY decline; Edible contracted to 0.01% share with -85.63% YoY and -76.34% MoM. With Vapor Pens ranked 12 in Ontario and Pre-Roll scaling rapidly, the pattern implies a portfolio pivot where Pre-Roll and Concentrates provide momentum to offset a cooling flagship, while Flower acts as a tactical rebound channel and Edible is being deemphasized.
These shifts suggest Purple Hills is migrating from a single-category anchor toward a two-engine mix, using triple‑digit Pre-Roll growth and 30.08% Concentrates growth to diversify risk as Vapor Pens softens MoM and holds a mid‑tier rank of 12. The 36.10% YoY average price decline paired with 18.70% YoY brand sales growth points to a value-led stance that strengthens velocity in Pre-Roll and Concentrates while limiting Vapor Pen premium headroom; the pattern implies near-term share gains will come from depth in mid-price Pre-Rolls and Concentrates rather than relying on rank lift in Vapor Pens.
Competitive Landscape
Purple Hills is ranked #12 in ON Vapor Pens in August 2026, unchanged year over year at #12, while moving up 1 place from #13 three months ago and sitting 1 place below its June 2026 peak of #11. In contrast, Spinach climbed from #4 to #1 with 152.8% year-over-year sales growth, and Jays (Canada) jumped from #17 to #5 on 110.0% growth, whereas General Admission slipped from #3 to #4 with a 16.6% sales decline. The flat year-over-year rank at #12 alongside a 1-rank improvement versus May 2026 indicates Purple Hills is holding share against mid-tier churn but not breaking into the top 10, implying a stable yet stalled trajectory unless relative gains accelerate.
Notable Products
Gelato 41 Pre-Roll 20-Pack (10g) led the story in August 2026 with a -24.3% MoM slide and a fall to rank 10, while Sour Gorilla Pre-Roll 2-Pack (2g) also contracted -18.9% at rank 3; together with the 33.1% MoM climb of Iced Sangria Pre-Roll (1g) at rank 1, this split signals a pivot away from bulk packs toward single-stick value. Pre-Rolls occupy 5 of the top 10 SKUs, but their performance is bifurcated, with Tropical Cooler Pre-Roll 5-Pack (5g) up 44.8% at rank 6 against the declines above, implying format-size elasticity within the same category. Vapor Pens held three top-10 slots as Indica Distillate Cartridge (1g) rose 10.6% at rank 2 and 95+ Island Drip Distillate Cartridge (0.95g) gained 6.2% at rank 4, while Sativa Distillate Cartridge (1g) slipped -8.0% at rank 5, suggesting strain positioning matters more than form factor in sustaining pen momentum. The mix points to Purple Hills leaning into faster-turning singles and targeted strain propositions rather than bulk-pack volume plays, with only Afghan Black Hash (2g) entering at rank 9 without a MoM history and $47,253 indicating a testable niche rather than a scale driver.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
