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Sep-2024
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Overview
Market Insights Snapshot
Quality Drugs has shown a notable presence in the Edible category across various states, with particular attention to its performance in Oregon. In Oregon, the brand experienced a slight fluctuation in rankings, moving from 18th position in June to 15th in both July and August, before slipping to 17th in September. This movement indicates a stable yet slightly volatile presence in the market. Despite this fluctuation, the brand's sales figures in Oregon reveal a notable peak in July, suggesting a temporary surge in consumer interest or a successful promotional strategy during that period. However, the subsequent decline in September suggests potential challenges or increased competition that may have impacted their market share.
It's important to note that Quality Drugs did not appear in the top 30 brands in some states and categories, which could be seen as a missed opportunity for market penetration or an area for growth. The absence of ranking data in these regions highlights the competitive nature of the cannabis market and the need for strategic positioning. While the Edible category remains a stronghold for Quality Drugs in Oregon, exploring other categories or states where the brand is currently underrepresented could be a key growth strategy. The brand's ability to maintain a consistent presence in the top rankings within any category will be crucial for its long-term success and expansion.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Oregon, Quality Drugs has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. Starting from June 2024, Quality Drugs was ranked 18th, improved to 15th in July and August, but then slipped to 17th in September. This fluctuation suggests a competitive struggle, particularly against brands like Chalice Farms, which maintained a relatively stable position, only dropping slightly from 12th to 15th over the same period. Despite Quality Drugs' initial sales increase from June to August, their September sales saw a notable decline, which might have contributed to their drop in rank. Meanwhile, Junk showed a more consistent performance, maintaining a rank close to Quality Drugs and even surpassing them in September. The presence of Tasty's (OR) and Fire Dept. Cannabis further intensifies the competition, as these brands also experienced rank changes, indicating a highly competitive market environment. For Quality Drugs, maintaining and improving their rank will require strategic marketing efforts and perhaps product innovation to capture more market share in this evolving landscape.
Notable Products
In September 2024, Quality Drugs' top-performing product remained the Cherry Lime & Blue Raspberry Cosmic Pop Gummy (100mg) in the Edible category, maintaining its number one rank for the fourth consecutive month with sales of 3,771 units. The Watermelon Gummy (100mg) continued to hold the second spot, following a consistent performance since July. The Mango Gummy (100mg) also retained its third position, despite a decline in sales figures. Meanwhile, the Assorted Fruit Chews 10-Pack (100mg) and Lime Gummy (100mg) stayed steady at fourth and fifth ranks, respectively, though both products saw a decrease in sales compared to previous months. Overall, the rankings of the top five products remained unchanged from August, indicating stable consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
