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Nov-2024
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Overview
Market Insights Snapshot
Quality Drugs has demonstrated significant upward momentum in the Edible category within Oregon. Over the span from August to November 2024, the brand improved its ranking from 12th to 9th place, indicating a consistent rise in consumer preference and market presence. This upward trajectory is further supported by a notable increase in sales, particularly from September to November. Such progress in a competitive market like Oregon suggests that Quality Drugs is effectively leveraging consumer trends and possibly expanding its product offerings or enhancing its marketing strategies within the Edible segment.
However, the performance of Quality Drugs across other states and categories is less visible, as their absence from the top 30 rankings in these areas implies challenges in gaining similar traction outside of Oregon's Edible market. This absence could point to either a lack of market penetration or intense competition in those regions. The brand's focused success in Oregon might suggest a strategic concentration on this market, though it also highlights potential areas for growth and expansion. Understanding the factors contributing to their success in Oregon could provide valuable insights for replicating this performance in other states and categories.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Quality Drugs has demonstrated a notable upward trajectory in recent months. Starting from a rank of 12th in August 2024, the brand climbed to 9th by November 2024, showcasing a significant improvement in its market position. This rise in rank is accompanied by a robust increase in sales, indicating a growing consumer preference for Quality Drugs' offerings. In comparison, Happy Cabbage Farms maintained a steady 7th position throughout the same period, while Hapy Kitchen consistently held the 8th spot. Meanwhile, Sour Bhotz experienced a slight dip from 9th to 10th place, and Private Stash remained stable at 11th. This competitive shift highlights Quality Drugs' successful strategies in enhancing its market presence and sales performance, making it a brand to watch in the Oregon edible category.
Notable Products
In November 2024, the top-performing product for Quality Drugs was the THC/CBD 2:1 Radiant Raspberry Gummy (100mg THC, 50mg CBD) in the Edible category, climbing from the second position in October to first with sales of 2792 units. The Assorted Caramels 10-Pack (100mg) debuted at second place, indicating a strong entry into the market with notable sales figures. The Cherry Lime & Blue Raspberry Cosmic Pop Gummy (100mg), previously holding the top spot for three consecutive months, dropped to third place, showing a decrease in sales to 2462 units. Lime Gummy (100mg) improved its standing, moving up to fourth place from being unranked in October. Super Sour Apple Gummy (100mg) maintained its position at fifth, consistent with its October ranking, demonstrating stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
