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Dec-2024
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Overview
Market Insights Snapshot
Rare Michigan Genetics has shown varied performance across different product categories in Michigan. In the Flower category, the brand experienced a decline in visibility, as evidenced by its rank slipping from 76th in October 2024 to not being in the top 30 in November, before landing at 93rd in December. This downward trend in rankings is coupled with a decrease in sales from October to December, indicating potential challenges in maintaining market presence in the Flower segment. The absence from the top 30 in November highlights a significant area for improvement for the brand to regain its competitive edge in this category.
Conversely, in the Pre-Roll category, Rare Michigan Genetics has demonstrated more stable performance. The brand improved its rank from 31st in September 2024 to 22nd in October, though it slightly declined to 24th and 25th in the following months. Despite this minor fluctuation, the brand managed to sustain a presence within the top 30, showcasing its relative strength in the Pre-Roll market. Notably, sales peaked in October, reaching $410,206, before tapering off in subsequent months. This suggests that while the brand is maintaining a competitive position, there is potential for further growth and market penetration in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Rare Michigan Genetics has demonstrated a notable shift in its market position over the last few months of 2024. Starting from a rank of 31 in September, the brand climbed to 22 in October, before slightly declining to 24 and 25 in November and December, respectively. This upward movement in October coincided with a significant increase in sales, indicating a positive reception to their offerings. In contrast, competitors like Redemption and Terpene Tanks have shown fluctuating ranks, with Redemption dropping from 20 in September to 26 in December, and Terpene Tanks improving from 30 to 24 over the same period. Meanwhile, Magic has seen a more volatile pattern, with a rank of 26 in September, dipping to 32 in November, and then rising to 23 in December. Notably, Huff Cannabis made a remarkable leap from being outside the top 20 to ranking 27 in December, suggesting a potential emerging threat. These dynamics highlight Rare Michigan Genetics' ability to maintain a competitive edge amidst a rapidly evolving market, though continued vigilance is necessary to sustain and improve its position.
Notable Products
In December 2024, the top-performing product from Rare Michigan Genetics was the Smoke Show Boujee Infused Pre-Roll (1g), which secured the number one rank with sales reaching 9032 units. The Spacewalk Infused Pre-Roll (1g) climbed to the second position, showing a notable increase from its fifth position in November with sales of 7429 units. Floozie Pre-Roll (1g) maintained its third position from November to December, with a slight increase in sales to 7344 units. Granny's Tea Pre-Roll (1g) experienced a drop from first place in November to fourth in December, indicating a decrease in sales momentum. Meanwhile, S'more Martini Pre-Roll (1g) finished the month in fifth place, down from its second-place ranking in November, reflecting a decrease in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
