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Jan-2025
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Overview
Market Insights Snapshot
Rare Michigan Genetics has experienced notable fluctuations in its market performance across different categories and states. In the flower category within Michigan, the brand showed a promising upward trend, moving from a rank of 87 in December 2024 to 65 in January 2025. This improvement suggests a growing consumer preference or effective market strategies that have enhanced their presence in the flower market. However, it's important to note that the brand did not make it into the top 30 rankings for October and November 2024, which indicates a challenging period that they have since overcome. This lack of presence in the top rankings during those months could be seen as a point of concern, highlighting the competitive nature of the market.
In contrast, the pre-roll category in Michigan has shown a more consistent performance for Rare Michigan Genetics. The brand maintained a steady presence in the top 30, with rankings of 22, 25, and 27 from October to December 2024, before significantly improving to 15 in January 2025. This consistent presence and upward movement in rankings suggest a strong foothold in the pre-roll market, possibly driven by product quality or effective marketing strategies. The substantial increase in sales from December 2024 to January 2025 further supports this positive trajectory, indicating that the brand is capitalizing on its market position effectively. However, the absence of data for certain months in other states or provinces might suggest areas for potential growth or challenges not fully captured here.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Rare Michigan Genetics has shown a notable upward trajectory in recent months. After starting outside the top 20 in October 2024, Rare Michigan Genetics climbed to rank 15 by January 2025, indicating a significant improvement in market presence. This rise in rank is accompanied by a substantial increase in sales, surpassing brands like Presidential, which fluctuated between ranks 15 and 19 during the same period. Meanwhile, Muha Meds and Play Cannabis maintained higher ranks but experienced a decline in sales, suggesting a potential opportunity for Rare Michigan Genetics to capture more market share. The consistent performance of Rollz, which improved its rank from 25 to 13, highlights the competitive pressure in the market. Overall, Rare Michigan Genetics' recent gains in rank and sales position it as a rising contender in the Michigan pre-roll market.
Notable Products
In January 2025, Granny's Tea Pre-Roll (1g) emerged as the top-performing product for Rare Michigan Genetics, reclaiming its number one rank after a dip in December, with impressive sales figures of 13,987 units. Jesus OG Pre-Roll (1g) made a strong debut in the rankings, securing the second position with notable sales. Malasada Premium Pre-Roll (1g) dropped to third place, despite maintaining a solid performance throughout the previous months. Floozie Pre-Roll (1g) held the fourth position, showing consistent sales improvement since November. Titty Sprinkles Pre-Roll (1g) entered the top five for the first time, indicating potential growth in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
