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Oct-2024
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Overview
Market Insights Snapshot
Rare Michigan Genetics has shown notable performance in the Michigan market, especially in the Flower category. Over the past few months, there has been a significant upward trend in their ranking, moving from 68th in July 2024 to 53rd by October 2024. This improvement is accompanied by a substantial increase in sales, highlighting a successful strategy or product reception in this category. However, it's important to note that they have not yet cracked the top 30 brands, which indicates room for growth and potential in capturing a larger market share.
In the Pre-Roll category, Rare Michigan Genetics has maintained a relatively stable presence within the top 30, fluctuating between the 15th and 24th positions from July to October 2024. Although there was a dip in their ranking in September, they bounced back to 20th in October, suggesting resilience and adaptability in their market strategies. Despite this, the brand's sales in this category have experienced some volatility, with a notable decrease in September before recovering in October. This indicates that while they maintain a strong position, there are challenges to address in sustaining consistent sales growth.
Competitive Landscape
In the competitive landscape of Michigan's flower category, Rare Michigan Genetics has shown a notable improvement in its ranking from July to October 2024, climbing from 68th to 53rd place. This upward trend suggests a positive reception in the market, particularly when compared to competitors like Harbor Farmz, which experienced a significant drop in rank from 45th to 95th in September before recovering slightly to 55th in October. Meanwhile, Garcia Hand Picked and Rkive Cannabis have maintained more stable positions, with Garcia Hand Picked hovering around the 50th mark and Rkive Cannabis improving to 51st by October. Despite not reaching the top 20, Rare Michigan Genetics' sales have shown a promising increase, particularly in October, indicating a potential for further growth and competitiveness against brands like Glorious Cannabis Co., which saw a decline in both rank and sales over the same period.
Notable Products
In October 2024, Rare Michigan Genetics saw Malasada Premium Pre-Roll (1g) rise to the top position, achieving the highest sales figure among their products with $18,273. Granny's Tea Pre-Roll (1g) closely followed in the second spot, showing a significant jump from fourth place in August and maintaining a strong performance since July. Daiquiri Deck Pre-Roll (1g) secured the third position, marking its first appearance in the rankings since July. Frozen Daiquiri Pre-Roll (1g) fell two spots to fourth place despite a consistent presence in the rankings over previous months. Lastly, Floozie Pre-Roll (1g) made its debut in the rankings at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
