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Sep-2024
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Overview
Market Insights Snapshot
Ratio's performance across various categories and states has seen noteworthy shifts over recent months. In the Missouri market, the brand has been gradually climbing the ranks in the Edible category, moving from 36th in June to breaking into the top 30 by September. This upward movement, despite a slight dip in sales from August to September, indicates a strengthening position in the edibles sector. Conversely, their performance in Vapor Pens within the same state has been less consistent, with ranks hovering outside the top 30 and a noticeable decline in sales as September approached, suggesting potential challenges in maintaining consumer interest or market share.
In the Washington market, Ratio has shown a robust performance in the Beverage category, consistently improving its rank from 13th in June to 9th by September. This consistent rise is accompanied by a steady increase in sales, highlighting a growing consumer base and successful market penetration. The brand's ability to maintain a top 10 position in this category underscores its competitive edge and potential for further growth. However, the absence of Ratio in the top 30 for other categories in Washington suggests areas where the brand has yet to make a significant impact, offering both a challenge and an opportunity for future expansion.
Competitive Landscape
In the Missouri Vapor Pens category, Ratio has shown a relatively stable performance over the past few months, maintaining a rank around the mid-30s. Despite a slight dip in sales from July to September 2024, Ratio's ranking improved from 39th in June to 36th in both July and September, indicating a resilience in market presence despite fluctuating sales figures. This stability is noteworthy when compared to competitors such as Greenlight, which experienced a sharp decline from 8th in June to 37th in September, reflecting a significant drop in sales. Meanwhile, COCO Labs and Farmer G have also seen varying ranks, with COCO Labs improving from 30th to 35th and Farmer G dropping from 29th to 38th over the same period. These shifts suggest that while Ratio's sales have decreased, its ability to maintain a consistent rank amidst competitors' volatility could be a strategic advantage, highlighting its potential for steady market capture in Missouri's competitive landscape.
Notable Products
In September 2024, the top-performing product for Ratio was the Strawberry Burst Shot (100mg, 2oz) in the Beverage category, which climbed to the number one rank with sales of 3,658 units. The Island Punch Shot (100mg THC, 2oz), previously holding the top spot consistently from June to August, slipped to second place. The Orange Breeze Shot (100mg, 2oz) maintained its steady performance, ranking third for the fourth consecutive month. The CBD/THC 1:5 Focus Distillate Disposable (0.5g) in the Vapor Pens category remained in fourth place, though its sales decreased from August. Lastly, the Island Coconut Shot (100mg, 2oz) held its fifth position, showing a slight dip in sales compared to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
