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Aug-2024
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Overview
Market Insights Snapshot
Ratio's performance across categories and states has shown some interesting trends over the past few months. In Missouri, the brand's ranking in the Edible category has hovered around the mid-30s, with a slight dip in August 2024 to the 38th position. This indicates a struggle to break into the top tier of brands within this category. On the other hand, their Vapor Pens category in Missouri has seen a more positive trend, improving from the 40th rank in May 2024 to the 34th rank by August 2024. This upward movement suggests that Ratio is gaining traction in the Vapor Pens market, even though they have yet to break into the top 30 brands.
In Washington, Ratio has shown more consistent performance in the Beverage category. The brand maintained a strong presence, consistently ranking around the 10th to 13th positions from May to August 2024. Notably, their sales in this category saw a significant increase, especially in August 2024, indicating growing consumer preference and market penetration. This consistent ranking and sales growth in Washington's Beverage category highlight Ratio's stronger foothold in this market compared to their performance in Missouri's Edible and Vapor Pens categories.
Competitive Landscape
In the Missouri Vapor Pens category, Ratio has shown a consistent upward trend in its rankings over the past few months, moving from 40th place in May 2024 to 34th place by August 2024. This positive shift in rank is indicative of a steady increase in market presence and consumer preference. Competitors such as Capital City Cannabis Company and Franklin's have also experienced fluctuations, but their ranks have either remained relatively stable or improved less significantly compared to Ratio. Notably, Heartland Labs and Smokey River Cannabis have maintained stronger positions overall, with Heartland Labs even reaching as high as 31st place in August 2024. Despite these competitors' strong performances, Ratio's consistent climb suggests a growing consumer base and effective market strategies, making it a brand to watch in the coming months.
Notable Products
In August 2024, the top-performing product for Ratio was Island Punch Shot (100mg THC, 2oz), maintaining its rank from previous months and achieving sales of 3177 units. The second spot was held by Ratio - Orange Breeze Shot (100mg, 2oz), also consistent in its rank and reporting an increase in sales to 2769 units. Strawberry Burst Shot (100mg, 2oz) ranked third, showing growth since its introduction in July. The CBD/THC 1:5 Focus Distillate Disposable (0.5g) moved up to fourth place from its previous absence in July, with notable sales of 2417 units. Lastly, Island Coconut Shot (100mg, 2oz) debuted in the fifth position, indicating strong initial market acceptance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
