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Nov-2024
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Overview
Market Insights Snapshot
Rebel Edibles has shown a notable upward trend in the Edible category within Colorado. Starting from a rank of 17 in August 2024, the brand has improved its position consistently over the months, reaching a rank of 12 by November 2024. This positive movement is particularly significant as it indicates a strengthening presence in a competitive market. The brand's sales figures also reflect this upward trajectory, with a notable increase in November compared to previous months, suggesting effective market strategies or product offerings that resonate well with consumers.
Interestingly, Rebel Edibles does not appear in the top 30 rankings for any other states or provinces, which could be interpreted in various ways. On one hand, this absence might suggest a focused regional strategy, concentrating resources and efforts in Colorado to solidify and expand its market share there. On the other hand, it could indicate potential opportunities for expansion into new markets where the brand currently lacks visibility. Understanding the reasons behind this strategic choice and the potential for growth in other regions would be an intriguing area for further exploration.
Competitive Landscape
In the competitive landscape of the Colorado edibles market, Rebel Edibles has shown a notable upward trend in its ranking from August to November 2024. Initially positioned at 17th place in August, Rebel Edibles climbed to 12th by November, indicating a positive trajectory in market presence. This improvement is significant when compared to competitors like Cheeba Chews, which saw a decline from 9th to 14th place over the same period, and Revel (CO), which fluctuated but ended slightly lower in rank. Meanwhile, Smokiez Edibles maintained a strong position, consistently ranking in the top 10, while DOSD Edibles remained stable at 13th place. Rebel Edibles' sales have also shown a significant increase, particularly in November, suggesting a successful strategy in capturing consumer interest and potentially expanding its market share against these competitors.
Notable Products
In November 2024, the Sativa Strawberry Orange Pebble Bites Gummies 10-Pack (100mg) maintained its position as the top-selling product for Rebel Edibles, achieving a sales figure of 3,381 units. The Hybrid Strawberry, Green Apple, Blue Raspberry, and Mango Coated Gummies 10-Pack (100mg) followed closely, climbing to the second spot with sales of 3,276 units, up from third place in October. Indica Blue Raspberry and Grape Pebbles Gummies 10-Pack (100mg) ranked third, consistent with its October position, highlighting steady demand. Sweet Dreams Honey Lavender Caramels (25mg CBD, 25mg CBN, 50mg THC) re-entered the rankings at fourth place, showing a resurgence in popularity. Rozzies - Sour Watermelon Rosin Fruit Chews 10-Pack (100mg) rounded out the top five, marking its first appearance in the monthly rankings since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
