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Dec-2024
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Overview
Market Insights Snapshot
Rebel Edibles has shown a promising upward trajectory in the Colorado market, particularly in the edibles category. Starting from a rank of 18 in September 2024, the brand improved its position to 16 in October and further climbed to rank 13 in November. However, there was a slight dip in December, bringing them to rank 14. Despite this minor setback, the overall trend indicates a positive momentum, suggesting that Rebel Edibles is gaining traction in the competitive Colorado edibles market. The brand's ability to maintain a presence within the top 20 throughout the last quarter of 2024 is a testament to its growing appeal and market penetration.
While Rebel Edibles has made impressive strides in Colorado, their absence from the top 30 rankings in other states or categories could be seen as a potential area for growth. The lack of ranking in these areas might suggest that the brand is still in the process of establishing its presence or that it faces strong competition. This presents both a challenge and an opportunity for Rebel Edibles to expand its footprint beyond Colorado and explore new markets or categories. By focusing on strategic growth and leveraging its success in Colorado, Rebel Edibles could potentially replicate its upward trend in other regions.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Rebel Edibles has shown a promising upward trajectory in rankings and sales from September to December 2024. Initially ranked 18th in September, Rebel Edibles climbed to 13th place by November before settling at 14th in December. This positive trend reflects a significant improvement compared to competitors like Dixie Elixirs, which saw a decline from 10th to 15th place, and Cheeba Chews, which dropped out of the top 15 by November. Meanwhile, Mr. Moxey's and DOSD Edibles maintained relatively stable positions, with DOSD Edibles slightly outperforming Rebel Edibles by December. The consistent increase in Rebel Edibles' sales, particularly the leap from October to December, suggests a growing consumer preference and market presence, positioning them as a formidable contender in the Colorado edibles category.
Notable Products
In December 2024, the top-performing product from Rebel Edibles was the Indica Blue Raspberry and Grape Pebbles Gummies 10-Pack (100mg), which rose to first place with sales reaching 3105 units. The Hybrid Strawberry, Green Apple, Blue Raspberry, and Mango Coated Gummies 10-Pack (100mg) maintained a strong position, ranking second, although its sales slightly decreased compared to November. The Sativa Strawberry Orange Pebble Bites Gummies 10-Pack (100mg) saw a drop to third place after leading in the previous two months. Rozzies - Mixed Berry Rosin Fruit Chews 10-Pack (100mg) made a notable comeback to fourth place after not being ranked in November. Lastly, Rozzies - Blue Raspberry Live Rosin Fruit Chew 10-Pack (100mg) entered the rankings for the first time in fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
