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Jan-2025
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Overview
Market Insights Snapshot
In the edible category within Colorado, Rebel Edibles has shown a consistent presence, maintaining its position within the top 15 brands over the past few months. Notably, the brand improved its ranking from 15th in October 2024 to 12th in both November and December 2024, before slightly dropping to 13th in January 2025. This indicates a strong and competitive performance in a crowded market. The upward movement in November and December suggests successful strategies or product launches that resonated well with consumers during those months, although the slight dip in January might indicate increased competition or seasonal fluctuations.
Despite these fluctuations, Rebel Edibles' sales figures in Colorado reveal a positive trend, with a significant increase from October to December 2024, peaking at over $210,000 in December. This growth trajectory, however, saw a slight decrease in January 2025, which might be attributed to post-holiday season adjustments or market dynamics. The absence of ranking information for other states or provinces suggests that Rebel Edibles either does not have a significant presence outside Colorado or does not rank within the top 30 brands in other regions. This could be a strategic focus on the Colorado market, or it might highlight potential areas for expansion and increased market penetration.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Colorado, Rebel Edibles has shown a dynamic performance from October 2024 to January 2025. During this period, Rebel Edibles improved its rank from 15th in October to 12th in November, maintaining this position in December before slightly dropping to 13th in January. This fluctuation in rank is indicative of the competitive pressure from brands like Mr. Moxey's, which consistently outperformed Rebel Edibles, climbing from 13th to 11th place by January. Meanwhile, Cheeba Chews and DOSD Edibles have shown less stability, with Cheeba Chews dropping to 16th in November and December before recovering to 14th in January, and DOSD Edibles oscillating between 13th and 16th. Notably, Hedy has maintained a strong presence, consistently ranking higher than Rebel Edibles, despite a slight decline from 11th to 12th in January. These shifts highlight the competitive nature of the market and suggest that while Rebel Edibles has made significant sales gains, it faces stiff competition from brands that are either maintaining or improving their market positions.
Notable Products
In January 2025, the top-performing product for Rebel Edibles was the Indica Blue Raspberry and Grape Pebbles Gummies 10-Pack, maintaining its number one rank from December with impressive sales of 5440 units. The Sativa Strawberry Orange Pebble Bites Gummies 10-Pack held steady in the second position, showing consistent performance from the previous months. The Hybrid Strawberry, Green Apple, Blue Raspberry, and Mango Coated Gummies 10-Pack remained in third place, despite a decline in sales figures. Rozzies - Mixed Berry Rosin Fruit Chews 10-Pack continued to rank fourth, maintaining its position from December. The Sweet Dreams Honey Lavender Caramels reappeared in the rankings at fifth place, similar to their November standing, indicating a stable demand for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
