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Jun-2024
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Overview
Market Insights Snapshot
Rec Roots has shown significant performance fluctuations across categories and states in recent months. In the New York market, the brand's presence in the Flower category has seen a notable upward trend. Starting from a rank of 72 in March 2024, Rec Roots climbed to 32 in April, experienced a slight dip to 33 in May, and then rose again to 28 by June. This positive movement, accompanied by a steady increase in sales from $16,493 in March to $134,906 in June, highlights the brand's growing influence in the Flower category within New York.
However, Rec Roots' performance in the Pre-Roll category in New York presents a mixed picture. The brand was not ranked in the top 30 in March, indicating a weaker market presence at that time. By April, Rec Roots entered the rankings at 41, but slipped to 50 in May before recovering slightly to 42 in June. Despite these fluctuations, there was a notable spike in sales from $33,056 in April to $54,501 in June, suggesting potential for future growth if the brand can stabilize its ranking. Overall, Rec Roots' performance across these categories and states reveals both opportunities and challenges as it continues to navigate a competitive market landscape.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Rec Roots has shown a notable improvement in rank and sales over recent months. Starting from a rank of 72 in March 2024, Rec Roots climbed to 32 in April, 33 in May, and further improved to 28 in June. This upward trend indicates a significant increase in market presence and consumer preference. In contrast, Florist Farms experienced a decline, dropping from rank 9 in March to 26 in June, which may suggest a shift in consumer loyalty or market dynamics favoring Rec Roots. Similarly, Heady Tree saw a decrease from rank 6 in March to 27 in June, and Packwoods and Rolling Green Cannabis consistently remained outside the top 20. These trends highlight Rec Roots' growing competitiveness and potential for increased sales momentum in the New York Flower market.
Notable Products
In June 2024, Jezus Juice Pre-Roll (1g) secured the top spot for Rec Roots, maintaining its number one ranking from previous months with notable sales of 2185 units. Sour Jefe Pre-Roll (1g) held steady at the second position, consistent with its rank in April and May. Pink Runtz (3.5g) showed significant improvement, climbing to third place from its fifth position in the previous two months. Gorilla Oz (28g) entered the rankings at fourth place, having been unranked in April and May. Amnesia Haze Pre-Roll (1g) rounded out the top five, dropping two spots from its third-place ranking in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
