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Sep-2024
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Overview
Market Insights Snapshot
In the New York market, Rec Roots has demonstrated varied performance across different product categories. In the Flower category, the brand has struggled to maintain a strong presence, as indicated by its rankings slipping from 33rd in June 2024 to falling out of the top 30 by September 2024. This downward trend in rankings reflects challenges in competing with other brands in this category. Despite a brief improvement in sales in August, the overall sales figures suggest a need for strategic adjustments to regain a competitive edge in the Flower market.
Conversely, Rec Roots has shown a significant upward trajectory in the Pre-Roll category within New York. Starting at a rank of 45 in June 2024, the brand climbed to an impressive 18th position by September 2024. This positive movement is accompanied by a substantial increase in sales, indicating a growing consumer preference for their Pre-Roll offerings. The consistent improvement in rankings and sales volume highlights Rec Roots' potential to capitalize on the Pre-Roll market, setting a promising path for continued growth if the momentum is sustained.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Rec Roots has shown a notable upward trend in its ranking, climbing from 45th in June 2024 to 18th by September 2024. This surge in rank reflects a significant improvement in sales performance, particularly in August and September, where sales figures approached those of key competitors. For instance, CRU Cannabis also experienced a rise in rank, moving from 29th to 17th, with sales slightly outpacing Rec Roots in September. Meanwhile, Dogwalkers demonstrated volatility, missing the top 20 in July but rebounding to 20th in September, with sales figures comparable to Rec Roots. Cheech & Chong's maintained a relatively stable position, peaking at 17th in August, while Rolling Green Cannabis made a remarkable leap from 56th to 16th, indicating a competitive pressure that Rec Roots must contend with. This dynamic environment suggests that while Rec Roots is gaining ground, continuous strategic efforts are essential to sustain and enhance its market position amidst strong competitors.
Notable Products
In September 2024, the top-performing product for Rec Roots was Sour Jefe Pre-Roll (1g) in the Pre-Roll category, maintaining its leading position from August with a notable sales figure of 5479. Jezus Juice Pre-Roll (1g) followed closely in second place, having consistently held the top two spots since June. GG4 Pre-Roll (1g) climbed to third place, showing a marked improvement from its fourth position in August. New entries in the top five include Kali Snapple Cheese Pre-Roll (1g) and Grand Daddy Purp Pre-Roll (1g), securing fourth and fifth places respectively. These shifts highlight a dynamic market where new products are quickly gaining traction alongside well-established favorites.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
