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Nov-2024
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Overview
Market Insights Snapshot
Redbird (formerly The Virginia Company) has demonstrated a stable performance in the Washington market, particularly within the Flower category. Over the months from August to November 2024, the brand maintained a consistent ranking, only slightly dropping from 5th to 6th place. Despite this minor decline, sales figures indicate a positive trend, with a noticeable rebound in November, suggesting effective strategies in place to bolster their market presence. This stability in the top rankings underscores Redbird's strong foothold in the Flower category within the state.
In contrast, Redbird's performance in the Pre-Roll category in Washington has been more volatile. Starting at the 22nd position in August, the brand experienced a slight improvement in September, reaching the 20th spot, before dropping back to 23rd in November. This fluctuation indicates a more competitive landscape in the Pre-Roll segment, where maintaining a top 30 position seems to be more challenging for Redbird. The absence of a consistent upward movement in rankings suggests potential areas for strategic improvement to enhance their market share in this category.
Competitive Landscape
In the competitive landscape of the Washington flower market, Redbird (formerly The Virginia Company) has maintained a stable position, ranking consistently at 5th in August and September 2024, before slightly dropping to 6th in October and November. This slight dip in rank coincides with a competitive push from WA Grower, which improved its rank from 7th in August and September to 5th in October and November, surpassing Redbird. Despite this, Redbird's sales trajectory shows resilience, with a notable recovery in November, closing the gap with Artizen Cannabis and maintaining a lead over Fire Bros. and K Savage (WA). This suggests that while Redbird faces stiff competition, its strategic efforts in the latter months are effectively stabilizing its market presence against rivals.
Notable Products
In November 2024, the top-performing product for Redbird (formerly The Virginia Company) was Ice Cream Cake (3.5g) in the Flower category, reclaiming its position at the top with sales of 1305 units. White Wedding (3.5g) rose to the second rank, showing a consistent presence in the top five over the previous months. Chocolate Bars (3.5g), which held the top spot in October, slipped to third place in November. New entrants Grape Pie (3.5g) and Strawberries & Cream (3.5g) secured the fourth and fifth ranks, respectively, indicating a shift in consumer preferences. Overall, the rankings reflect a dynamic sales landscape with Ice Cream Cake (3.5g) demonstrating resilience and popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
