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Jan-2025
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Overview
Market Insights Snapshot
Redbird, previously known as The Virginia Company, has shown consistent performance in the Washington market, particularly in the Flower category. Over the months from October 2024 to January 2025, the brand maintained a steady ranking at 6th place for three consecutive months before slightly dropping to 7th in January. This stability in the top 10 suggests a strong foothold in the Flower category, although the slight dip in January could indicate growing competition or seasonal fluctuations. Despite this minor change, the consistent presence in the top rankings highlights Redbird's solid market position in Washington's Flower category.
In contrast, Redbird's performance in the Pre-Roll category in Washington shows a more dynamic trajectory. Starting at 21st place in October 2024, the brand experienced a slight decline in November and December, ranking 22nd, before improving to 18th in January 2025. This upward movement in January suggests a positive shift in consumer preference or effective marketing strategies that helped regain some market share. However, the absence from the top 20 in the earlier months indicates potential challenges in maintaining a competitive edge in this category. These fluctuations may reflect varying consumer trends or strategic adjustments by the brand as it navigates the competitive landscape in Washington's Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Washington flower category, Redbird (formerly The Virginia Company) has experienced a slight decline in its market position, moving from 6th place consistently from October to December 2024, to 7th place in January 2025. This shift is noteworthy as it coincides with a decrease in sales, which suggests potential challenges in maintaining its competitive edge. Notably, Fire Bros. has shown resilience, climbing from 8th place in November and December 2024 to 6th place in January 2025, surpassing Redbird. Meanwhile, Artizen Cannabis maintains a strong position, consistently ranking 4th, although their sales are on a downward trend. The emerging presence of Viking Cannabis, which jumped from 16th place in October 2024 to 8th in January 2025, indicates a dynamic market where Redbird must strategize effectively to regain its footing and counteract the upward momentum of its competitors.
Notable Products
In January 2025, Redbird (formerly The Virginia Company) saw Chocolate Bars (3.5g) reclaim its position as the top-performing product, maintaining the number one rank it held in October 2024, with a notable sales figure of $1,973. Ice Cream Cake (3.5g) followed closely in second place, consistent with its ranking in November 2024. Chocolate Bars Pre-Roll (1g) debuted impressively in third place, marking its first appearance in the rankings. Yuck Mouth (3.5g) and Tropicanna Garlic (3.5g) secured the fourth and fifth spots, respectively, highlighting new entries in the top five. These shifts indicate a dynamic market where new products are gaining traction alongside established favorites.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
