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Oct-2024
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Overview
Market Insights Snapshot
Redbird, previously known as The Virginia Company, has shown a consistent presence in the Washington cannabis market, particularly in the Flower category. Over the past few months, the brand has maintained a stable ranking, oscillating between the 5th and 6th positions from July to October 2024. This indicates a robust performance in a highly competitive category, despite a slight dip in sales from July to September, followed by a recovery in October. The ability to sustain a top 10 position suggests a strong consumer base and effective market strategies in the Flower segment.
In contrast, Redbird's performance in the Pre-Roll category in Washington paints a different picture. The brand has consistently ranked around the 20th position, indicating a more challenging competitive landscape or potential growth opportunities in this segment. The sales figures reflect a minor decline from July to September with a slight rebound in October, which could suggest seasonal variations or shifts in consumer preferences. The absence of a top 30 ranking in other states or categories highlights potential areas for expansion or the need for strategic adjustments to capture a broader market share.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Redbird (formerly The Virginia Company) has maintained a consistent presence, although its rank has seen minor fluctuations from July to October 2024. Notably, Redbird held the 5th position in July and September, slipping slightly to 6th in August and October. This stability in rank reflects a steady performance, even as competitors like Artizen Cannabis consistently ranked higher, maintaining a top 3 position before dropping to 4th in October. Meanwhile, WA Grower showed a notable upward trend, moving from 7th to 5th place by October, indicating a potential threat to Redbird's position. Additionally, Fifty Fold improved its rank slightly from 9th to 8th, while Fire Bros. experienced more volatility, peaking at 5th in August but falling to 7th by October. These dynamics suggest that while Redbird is holding its ground, the competitive pressure is increasing, particularly from brands like WA Grower, which could impact Redbird's market share if the trend continues.
Notable Products
In October 2024, the top-performing product for Redbird (formerly The Virginia Company) was Chocolate Bars (3.5g) in the Flower category, maintaining its first-place ranking from July. Ice Cream Cake (3.5g) showed a strong performance, rising from fifth place in September to second in October, with notable sales of 2,450 units. GMO (3.5g) ranked third, maintaining its position from September. Raspberry Dosido (3.5g) saw a slight dip, moving from third to fourth place. Chocolate Bars Pre-Roll (1g) re-entered the rankings in October, securing fifth place after not ranking in the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
