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Jan-2025
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Overview
Market Insights Snapshot
Redecan's performance across various provinces in Canada shows a mix of stability and slight declines in different categories. In Alberta, Redecan's Flower category has seen a gradual decline in rankings from 4th in October 2024 to 8th by January 2025, indicating a competitive market environment. The Pre-Roll category in Alberta also experienced a downward trend, moving from 4th to 6th place during the same period. In British Columbia, Redecan maintained a consistent ranking of 11th in the Pre-Roll category for three months before slipping to 12th in January 2025. However, the Flower category did not perform as well, with Redecan failing to break into the top 20 by January 2025, highlighting the challenges faced in this specific market segment.
In Ontario, Redecan has demonstrated a strong presence, particularly in the Capsules and Oil categories, where they maintained the top rank in Oil consistently and only slightly dropped to 2nd in Capsules by January 2025. The Flower category, however, saw a minor decline from 5th to 7th place, indicating some competitive pressure. The Pre-Roll category in Ontario remained stable at 4th, although sales figures suggest a downward trend. Meanwhile, in Saskatchewan, Redecan's Flower category fluctuated, dropping to 10th place in November and December 2024 but recovering slightly to 8th in January 2025. This indicates a volatile market presence in Saskatchewan, where consistent performance remains a challenge.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Redecan has experienced a slight decline in its ranking, moving from 5th place in October 2024 to 7th place by January 2025. This shift is noteworthy as it coincides with the rise of Good Supply, which improved its position from 8th to 5th, indicating a potential shift in consumer preference or competitive strategy. Meanwhile, The Original Fraser Valley Weed Co. also demonstrated resilience, regaining its 6th place ranking by January 2025 after a dip in the previous months. Despite these competitive pressures, Redecan's sales figures have remained relatively stable, although slightly lower than Good Supply, which suggests that while Redecan maintains a strong market presence, there may be opportunities to refine its strategy to regain its higher ranking. Additionally, brands like Pure Laine and SUPER TOAST have shown fluctuations in their rankings, indicating a dynamic market environment where consumer preferences can shift rapidly.
Notable Products
In January 2025, the top-performing product from Redecan was Redees - Cold Creek Kush Pre-Roll 10-Pack (4g), maintaining its number one rank consistently from October 2024 through January 2025, although its sales saw a decrease to 31,423 units. Redees- Hemp'd Animal Runtz Pre-Roll 10-Pack (4g) held steady in second place, with a slight decline in sales compared to previous months. Animal Rntz (3.5g) continued to secure the third position with a notable increase in sales figures, indicating a rising demand. THC 30 Reign Drops Oil (30ml) remained in fourth place since November 2024, showing consistent performance. Lastly, Redees - Wappa Pre-Roll 10-Pack (4g) retained the fifth rank it had since December 2024, despite a gradual decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
