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Nov-2024
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Overview
Market Insights Snapshot
Redecan's performance across various categories and regions showcases a mix of stability and fluctuation. In Alberta, the brand has experienced a gradual decline in its ranking within the Flower category, moving from 1st in August to 5th by November 2024. This downward trend is mirrored in their sales figures, which have shown a consistent decrease over the months. However, in the Pre-Roll category, Redecan has maintained a relatively stable position, holding onto 3rd place in August and September before dropping to 4th in the subsequent months. In British Columbia, Redecan's performance in the Flower category has seen a more pronounced drop, from 9th to 20th place over the same period, which might raise concerns about their market penetration in this region.
In Ontario, Redecan has demonstrated remarkable consistency, particularly in the Capsules and Oil categories where it has maintained the top position throughout the analyzed months. This suggests a strong consumer preference and brand loyalty within these segments. Their Flower category performance in Ontario has been stable as well, consistently ranking around 5th place. In Saskatchewan, Redecan's presence in the Pre-Roll category in August is not recorded, indicating they were not in the top 30, but they managed to secure 5th place by September, reflecting a significant entry into the market. However, their Flower ranking in Saskatchewan has shown some volatility, peaking at 3rd in October but dropping to 8th by November, indicating potential competition or market challenges.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Redecan has maintained a consistent presence, ranking 5th in August, October, and November 2024, with a slight improvement to 4th place in September. This stability is notable given the dynamic shifts among its competitors. For instance, Good Supply has shown a significant upward trend, moving from 13th in August to 6th by November, potentially challenging Redecan's position. Meanwhile, Pure Sunfarms has consistently ranked just above Redecan, holding the 4th position in August, October, and November, and briefly dropping to 5th in September. Back Forty / Back 40 Cannabis remains a strong competitor, consistently ranking 3rd throughout the period. Despite these competitive pressures, Redecan's sales have seen a slight decline from September to November, which may suggest a need for strategic adjustments to maintain or improve its market position amidst the rising momentum of brands like Good Supply and SUPER TOAST, the latter of which has climbed from 11th to 7th place over the same period.
Notable Products
In November 2024, the top-performing product from Redecan was Redees - Cold Creek Kush Pre-Roll 10-Pack (4g), maintaining its position as the number one ranked product for the fourth consecutive month with sales of 39,337. Redees- Hemp'd Animal Runtz Pre-Roll 10-Pack (4g) also held steady at the second rank, showing consistent popularity. The Animal Rntz (3.5g) saw an improvement, climbing back to the third position after being fourth in October. Redees - Wappa Pre-Roll 10-Pack (4g) dropped to fourth place, while THC 30 Reign Drops Oil (30ml) entered the rankings at fourth, indicating a significant rise in popularity. This analysis highlights the stability in the top two products and notable shifts in the rankings of other items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
