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Dec-2024
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Overview
Market Insights Snapshot
Redecan has demonstrated varied performance across different provinces in Canada, showing both strengths and areas for potential growth. In Alberta, Redecan's Flower category experienced a decline from a rank of 3 in September to 6 by December, indicating a downward trend. However, their Pre-Roll category maintained a relatively strong performance, fluctuating between ranks 3 and 5 during the same period. Over in British Columbia, Redecan's Flower category saw a drop to the 20th position by December, compared to a rank of 12 in September, while their Pre-Roll category remained steady at rank 11 throughout the last quarter of 2024. Notably, Redecan's Oil category in British Columbia fell out of the top rankings after being in the top 3 in October, which could be a point of concern.
In Ontario, Redecan has maintained a strong hold in the Capsules and Oil categories, consistently ranking at the top position throughout the analyzed months. This stability suggests a strong brand presence and consumer preference in these categories. Despite a slight drop in sales figures, their Flower and Pre-Roll categories remained within the top 6 positions, indicating a resilient market position. Meanwhile, in Saskatchewan, Redecan's presence was less consistent, with Flower category rankings appearing only in October and December. This sporadic appearance in Saskatchewan could suggest either a niche market presence or fluctuating consumer demand that may need strategic attention.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Redecan has experienced a slight decline in its ranking over the last few months of 2024. Starting in September at the 4th position, Redecan dropped to 5th in October and further to 6th in November and December. This downward trend in rank is accompanied by a decrease in sales, which suggests a potential challenge in maintaining market share. In contrast, Pure Sunfarms consistently held the 4th position throughout the same period, indicating stable performance and possibly capturing some of Redecan's market share. Meanwhile, Good Supply improved its rank from 9th in September to 5th by December, surpassing Redecan, which could imply a shift in consumer preference or effective marketing strategies by Good Supply. Additionally, The Loud Plug made a significant leap from 13th in October to 7th in December, highlighting a dynamic and competitive market environment that Redecan must navigate to regain its higher ranking and sales momentum.
Notable Products
In December 2024, the top-performing product for Redecan was the Redees - Cold Creek Kush Pre-Roll 10-Pack (4g) in the Pre-Roll category, maintaining its number 1 rank consistently over the past four months, with sales of 37,475. The Redees- Hemp'd Animal Runtz Pre-Roll 10-Pack (4g) also held steady at the second position, although its sales figures showed a slight decline. Animal Rntz (3.5g) in the Flower category ranked third, showing an improvement from the fourth position in October, with a notable increase in sales from November. The THC 30 Reign Drops Oil (30ml) maintained a stable fourth rank in December, despite not being ranked in October. Lastly, the Redees - Wappa Pre-Roll 10-Pack (4g) saw a decline in sales, slipping from third in October to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
