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Oct-2024
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Overview
Market Insights Snapshot
Redecan's performance in the Canadian cannabis market has shown varied results across different provinces and product categories. In Alberta, Redecan maintained a strong presence in the Flower category, although it experienced a slight decline in rankings from first place in July and August to fourth place by October. Meanwhile, their Pre-Roll category consistently held the third position throughout the same period. In British Columbia, Redecan's Flower category saw a notable drop, falling from seventh place in July to twenty-first place by October, indicating a significant decrease in market share. Additionally, the Oil category in British Columbia was ranked first until October, when it dropped out of the top 30, which could be concerning for the brand's future in this segment.
In Ontario, Redecan demonstrated a robust performance, particularly in the Oil and Capsules categories, where it consistently held the top spot from July through October. Their Flower category remained relatively stable, fluctuating slightly between fourth and fifth positions. The Pre-Roll category in Ontario showed a positive trend, improving from fifth place in the earlier months to fourth place in October. In Saskatchewan, Redecan made a notable entry into the Flower category, securing the third position by October, suggesting a promising potential for growth in this province. Overall, while Redecan has shown strength in certain categories and regions, the brand faces challenges in maintaining its market position in others, especially in British Columbia's Flower and Oil segments.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Redecan has experienced a dynamic shift in its market position over the past few months. Despite a consistent presence in the top 5, Redecan's rank fluctuated between 4th and 5th place from July to October 2024, indicating a competitive tussle with brands like Pure Sunfarms and Back Forty / Back 40 Cannabis. Notably, Back Forty / Back 40 Cannabis has shown a strong upward trend, securing the 3rd position consistently since August, potentially impacting Redecan's sales momentum. Meanwhile, Pure Sunfarms has been a close competitor, alternating ranks with Redecan, which suggests a tightly contested market share. As Redecan navigates these competitive pressures, understanding these shifts can provide strategic insights for maintaining and enhancing its market position.
Notable Products
In October 2024, the top-performing product from Redecan was Redees - Cold Creek Kush Pre-Roll 10-Pack (4g), maintaining its position as the number one ranked product for four consecutive months with sales of 44,072 units. Following closely was Redees- Hemp'd Animal Runtz Pre-Roll 10-Pack (4g), which also held steady at the second rank throughout the same period. Redees - Wappa Pre-Roll 10-Pack (4g) climbed from fourth to third place, showing a slight increase in sales compared to the previous month. Animal Rntz (3.5g) experienced a drop in ranking from third to fourth place, indicating a decrease in sales momentum. A new entry, Purple Churro (3.5g), emerged in fifth place, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
