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Nov-2024
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Overview
Market Insights Snapshot
Regenerative has shown notable progress in the Massachusetts market, particularly in the Concentrates category. Over a span of four months from August to November 2024, the brand improved its ranking from 14th to an impressive 5th place. This upward movement is indicative of a strong market presence and increasing consumer preference. The sales figures in this category reflect a substantial growth, with November's sales reaching over double the amount recorded in August. Such a trajectory suggests that Regenerative is effectively capturing market share in this competitive category, which could be attributed to product innovation or strategic marketing efforts.
In contrast, Regenerative's performance in the Vapor Pens category in Massachusetts paints a different picture. While the brand improved its ranking from 92nd in August to 66th in November, it still did not break into the top 30, indicating room for growth and potential challenges in this segment. Despite a steady increase in sales, the brand's position suggests that it is still working to establish a stronger foothold among competitors. The disparity in performance between the two categories could highlight differing consumer preferences or competitive pressures unique to each product line. Understanding these dynamics could be crucial for Regenerative as it strategizes future growth in the Massachusetts market.
Competitive Landscape
In the Massachusetts concentrates market, Regenerative has shown a remarkable upward trajectory in recent months, climbing from a rank of 14 in August 2024 to 5 by November 2024. This significant improvement in rank suggests a strong increase in market presence and consumer preference. In contrast, Cloud Cover (C3) also experienced a notable rise, moving from 10th to 4th place, indicating competitive pressure in the top ranks. Meanwhile, Nature's Heritage maintained a steady position at 3rd, consistently outperforming Regenerative in terms of rank, yet Regenerative's rapid ascent suggests potential for closing this gap. Bountiful Farms experienced a slight decline, dropping from 5th to 6th, which may have contributed to Regenerative's rise. The Heirloom Collective, despite a stable performance, remained behind Regenerative, indicating Regenerative's growing dominance in the market. Overall, Regenerative's upward trend in both rank and sales highlights its increasing competitiveness and potential to challenge the leading brands in the Massachusetts concentrates category.
Notable Products
In November 2024, the top-performing product from Regenerative was Member Berry Live Sugar (1g) in the Concentrates category, securing the number one rank with impressive sales of 1127 units. Following closely, Blueberry Cupcake x Reign Man Live Badder (1g) moved from third place in October to second place, showing significant growth with sales reaching 1117 units. Majik Skunk Live Budder (1g) debuted at the third position, while Star Cab Live Badder (1g) entered the rankings at fourth place. Tropical Punch Live Resin Cartridge (1g) in the Vapor Pens category dropped to fifth place from its previous third place in September. The data indicates a strong performance by Concentrates products, with noticeable shifts in rankings from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
