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Oct-2024
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Overview
Market Insights Snapshot
Regenerative has shown notable performance in the Massachusetts market, particularly in the Concentrates category. Over the four-month period from July to October 2024, the brand improved its ranking from 17th to 12th, indicating a positive upward trend. This improvement is underscored by a significant increase in sales, jumping from $48,386 in July to $84,493 in October. This suggests that Regenerative is capturing a growing share of the Concentrates market in Massachusetts, positioning itself as a formidable player in this category. However, the brand's absence from the top 30 in other state markets for Concentrates might point to a more localized success that has yet to expand beyond Massachusetts.
In contrast, Regenerative's performance in the Vapor Pens category within Massachusetts presents a different narrative. While the brand started outside the top 90 in July, it managed to climb to the 73rd position by October, indicating incremental progress. Despite this improvement, the brand remains outside the top 30, suggesting that while there is growth, it is not as pronounced as in the Concentrates category. The sales figures reflect this gradual ascent, with a noticeable increase from $15,506 in July to $27,771 in October. This indicates potential for future growth, yet highlights the competitive nature of the Vapor Pens market where Regenerative still has significant ground to cover to become a leading name.
Competitive Landscape
In the competitive landscape of the Massachusetts concentrates market, Regenerative has shown notable improvements in its ranking over the past few months, moving from 17th in July 2024 to 12th by October 2024. This upward trend is indicative of a positive shift in consumer preference or effective marketing strategies. In contrast, Harbor House Collective experienced a decline, dropping from 6th place in July to 13th in October, which may suggest challenges in maintaining their market position. Meanwhile, Rave also saw a decline, though less dramatic, moving from 5th to 10th place. Despite these shifts, Haze Extracts maintained a relatively stable position, fluctuating slightly but remaining within the top 12. The consistent presence of Remedi in the rankings, despite not being in the top 20 in August, suggests a recovery and potential for growth. Regenerative's improved rank, coupled with its increased sales in October, positions it as a rising competitor in the Massachusetts concentrates market.
Notable Products
In October 2024, Regenerative's top-performing product was Cotton Candy x OG Live Badder (1g) in the Concentrates category, which secured the first rank with notable sales reaching 833 units. Gorilla Glue x Mythic OG Live Badder (1g) followed closely, dropping to the second position from its previous first-place rank in September 2024. Tropicana Punch Sugar Wax (1g) maintained a strong presence, ranking third in October, after being fourth in September. Peach Skunk Sugar Wax (1g) slipped to fourth place, having shared third place in the previous month. Royal Highness Live Badder (1g) entered the top five for the first time, marking its debut in October with a fifth-place ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
