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Aug-2024
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Overview
Market Insights Snapshot
Regulator has shown a consistent performance in the Washington market, particularly in the Concentrates and Vapor Pens categories. For Concentrates, Regulator maintained a strong position, ranking 4th in both May and June before slightly dropping to 5th in July and August. Despite this minor decline, their sales figures reveal a downward trend from $303,667 in May to $198,162 by August, indicating a potential area for strategic improvement. In contrast, their performance in Vapor Pens has been relatively stable, holding the 9th position in May and June, with a slight dip to 11th in July, before recovering to 10th in August. This stability in ranking, coupled with consistent sales around the $700,000 mark, suggests a robust presence in this category.
In the Flower category, Regulator's performance has been more volatile. Starting at 74th in May, they experienced a slight drop to 79th in June and further to 93rd in July, before making a significant recovery to 66th in August. This fluctuation highlights the competitive nature of the Flower market in Washington and suggests that while Regulator has potential, there is substantial room for growth and stabilization. The sales figures reflect this volatility, with a notable increase from $94,780 in July to $132,494 in August, indicating a positive upward trend towards the end of the observed period. This recovery could be a sign of effective strategic adjustments or market responses that Regulator has implemented recently.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Regulator has shown a relatively stable performance from May to August 2024, maintaining ranks between 9th and 11th. Notably, Dabstract experienced a significant decline, dropping from 6th to 11th place, which could indicate a potential opportunity for Regulator to capture some of their market share. Meanwhile, EZ Vape has been on an upward trajectory, moving from 11th to 9th place, suggesting increasing competition. Snickle Fritz also improved its position from 19th to 12th, showing strong growth that Regulator needs to watch closely. Full Spec remained relatively stable, consistently ranking around 7th or 8th place. These shifts highlight the dynamic nature of the market, and while Regulator has maintained a steady rank, the brand must stay vigilant and adaptive to maintain and improve its position amidst these changes.
Notable Products
In August 2024, the top-performing product for Regulator was the Wedding Cake Distillate Cartridge (1g) in the Vapor Pens category, which surged to the first rank with sales of 3286 units. The King Louis XIII Distillate Cartridge (1g) held the second position, maintaining strong sales from previous months. The Purple Punch Distillate Cartridge (1g) ranked third, showing a slight drop from its previous second position in July. Jack Herer Distillate Cartridge (1g) slipped to fourth place from its peak first position in July. A new entrant, the Blue Dream Distillate Cartridge (1g), debuted in the fifth position, indicating promising potential.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
