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Sep-2024
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Overview
Market Insights Snapshot
Regulator's performance in the Washington market reveals notable trends across different product categories. In the Concentrates category, Regulator has maintained a stable position, consistently ranking 4th from June through September 2024. Despite a decrease in sales from $279,050 in June to $227,481 in September, the brand's rank stability suggests a strong foothold in this category. In contrast, the Flower category presents a more fluctuating scenario, with Regulator's ranking varying significantly, from 76th in June, dropping to 96th in July, then climbing to 69th in August before settling at 86th in September. This volatility indicates potential challenges in maintaining a consistent market position for Flower products.
The Vapor Pens category showcases a different story for Regulator in Washington. The brand consistently held the 9th position in June and July, slipping slightly to 10th in both August and September. This minor change in rank, despite a general upward trend in sales from June to August, highlights the competitive nature of the Vapor Pens market. The fact that Regulator is not listed in the top 30 for any other state or category could be seen as a limitation in their market reach, suggesting opportunities for expansion or a need for strategic adjustments to enhance their presence beyond Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Regulator has maintained a steady presence, consistently ranking 9th or 10th from June to September 2024. Despite a slight dip in rank from 9th to 10th in August and September, Regulator's sales have shown a positive trend, peaking in August before a minor decline in September. This stability in rank amidst fluctuating sales indicates a resilient market position. In comparison, EZ Vape has consistently outperformed Regulator, holding the 9th position in August and September, with sales slightly higher than Regulator's. Meanwhile, Dabstract has maintained a stronger foothold in the market, consistently ranking 8th, although their sales have been on a downward trajectory. Forbidden Farms and Flipside have shown improvements in their rankings, but their sales figures remain lower than Regulator's, indicating that while they are gaining ground, Regulator still holds a competitive edge in terms of sales volume.
Notable Products
In September 2024, Regulator's top-performing product was the Purple Punch Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot with sales reaching 3,641 units. Following closely, the Wedding Cake Distillate Cartridge (1g) secured the second position, showing a consistent rise from its previous first-place rank in August. The King Louis XIII Distillate Cartridge (1g) maintained a strong presence at third place, showing a slight decline from its second-place rank in August. Jack Herer Distillate Cartridge (1g) dropped to fourth place from its previous fifth position in August, indicating a slight improvement in its ranking. Notably, the Blue Dream Distillate Cartridge (1g) entered the rankings for the first time in September, debuting at the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
