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Nov-2024
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Overview
Market Insights Snapshot
In the state of Washington, Regulator has shown varied performance across different cannabis categories. In the Concentrates category, Regulator maintained a strong presence with a consistent rank of 3rd in August and September, although it slipped slightly to 4th in October and November. This drop in rank coincides with a downward trend in sales, indicating potential challenges in maintaining market share. In contrast, the Flower category presents a more concerning picture, as Regulator did not make it into the top 30 rankings in October and November, suggesting significant competition or a strategic shift away from this category. The Vapor Pens category shows a relatively stable performance, with Regulator holding onto a top 10 position through October before moving to 11th in November, reflecting a slight decline but still maintaining a strong market presence.
The data indicates that while Regulator has maintained a competitive edge in Concentrates and Vapor Pens, there are areas of concern, particularly in the Flower category. The absence of a ranking in Flower for October and November highlights a notable gap in performance, which could be due to increased competition or changes in consumer preferences. Despite these challenges, the brand's ability to remain within the top ranks for Concentrates and Vapor Pens suggests a focused strength in these areas. The overall sales trends across these categories and the shifts in rankings provide a nuanced picture of Regulator's market dynamics in Washington, pointing to both opportunities and areas for strategic improvement.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Regulator has experienced a slight decline in rank from August to November 2024, moving from 9th to 11th place. This shift is notable as it reflects a decrease in sales over the same period, with November's sales figures showing a downward trend. Meanwhile, Dabstract maintained a relatively stable position, although it dropped from 8th to 10th place, indicating a similar sales decline. On the other hand, Snickle Fritz has shown a positive trajectory, climbing from 14th to 9th place, driven by a consistent increase in sales. Similarly, Slusheez improved its rank from 17th to 12th, showcasing a significant sales boost. This competitive movement suggests that while Regulator faces challenges in maintaining its market position, competitors like Snickle Fritz and Slusheez are capitalizing on growth opportunities, potentially influencing consumer preferences and market dynamics in the Washington vapor pen category.
Notable Products
In November 2024, the top-performing product for Regulator was the Jack Herer Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank with notable sales of 3036 units. The Wedding Cake Distillate Cartridge (1g) maintained a strong position, climbing to second place, improving from its fifth-place ranking in October. The newly introduced Strawberry Cough Sugar Wax (1g) debuted impressively at third place in the Concentrates category. Meanwhile, the King Louis XIII Distillate Cartridge (1g) saw a decline, dropping to fourth place from its previous top position in October. Lastly, the Platinum OG Distillate Cartridge (1g) entered the rankings at fifth place, demonstrating robust sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
