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Sep-2024
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Overview
Market Insights Snapshot
Resinate's performance in the Massachusetts market showcases a mixed trajectory across different categories. In the Flower category, the brand saw a notable improvement in August 2024, climbing to rank 32 from 46 in the preceding months, before dropping to 40 in September. This fluctuation indicates a volatile market presence, where Resinate managed to break into the top 30 briefly but couldn't sustain the momentum. The sales figures reflect this inconsistency, with a significant increase in August followed by a decline in September. Such movements suggest a potential for growth if stability can be achieved in their Flower offerings.
In contrast, Resinate's performance in the Pre-Roll category in Massachusetts has been more stable. The brand consistently maintained its position at rank 25 from July to September 2024. This steadiness in ranking, despite some sales fluctuations, indicates a strong foothold in the Pre-Roll market. The consistent top 30 presence in this category is a positive sign, suggesting that Resinate has managed to establish a reliable customer base. However, the lack of upward movement in rankings also implies a need for strategic initiatives to climb higher and capture more market share.
Competitive Landscape
In the Massachusetts flower category, Resinate has experienced notable fluctuations in its ranking and sales over recent months. Starting from June 2024, Resinate held the 46th position, maintaining this rank in July before climbing to 32nd in August, only to fall back to 40th by September. This volatility in rank is mirrored in its sales performance, which saw a significant increase in August, suggesting a temporary surge in consumer interest or a successful marketing campaign. In comparison, Garcia Hand Picked consistently outperformed Resinate, despite a downward trend from 21st to 39th place over the same period. Meanwhile, Bountiful Farms and The Botanist also demonstrated competitive pressure, with Bountiful Farms showing a slight decline in rank but maintaining higher sales figures. Khalifa Kush remained a close competitor, with rankings fluctuating between 45th and 58th, indicating a similar struggle to maintain a stable market position. These insights suggest that while Resinate has potential for growth, it faces stiff competition and must strategize to stabilize its market presence and capitalize on sales opportunities.
Notable Products
In September 2024, Resinate's top-performing product was Blue Dream Pre-Roll (1g) in the Pre-Roll category, which reclaimed the number one spot with impressive sales of 4684 units. Pineapple Haze Pre-Roll (1g) held the second position, showing a drop from its top rank in August. Lava Cake (3.5g) entered the rankings at third place, marking its debut in the dataset. Skunk #1 Pre-Roll (1g) maintained a steady presence, consistently ranking fourth over the months. Granddaddy Purple Pre-Roll (1g) experienced a decline, moving from second in August to fifth in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
