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Jan-2025
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Overview
Market Insights Snapshot
Resinate's performance in the Massachusetts market reveals some interesting trends across different product categories. In the Flower category, Resinate showed a notable improvement, climbing from a rank of 27 in October 2024 to 19 by January 2025. This upward movement indicates a strengthening position and possibly an increase in consumer preference for Resinate's flower products. On the other hand, in the Concentrates category, Resinate did not rank within the top 30 brands, suggesting potential challenges or opportunities for growth in this segment. The absence from the top 30 in Concentrates and Vapor Pens, where they ranked 89 in January 2025, highlights areas where Resinate might need to focus on strategic improvements or marketing efforts to enhance their market presence.
In the Pre-Roll category, Resinate's performance has been relatively stable, maintaining a position within the top 40, although there was a slight dip in January 2025 to rank 33. This consistency could suggest a loyal customer base or steady demand for their pre-roll products, despite the slight fluctuations. The Massachusetts market, accessible via this link, presents a competitive landscape, and Resinate's mixed performance across categories underscores the dynamic nature of consumer preferences. While there is room for growth in certain segments, the brand's upward trajectory in the Flower category is a positive indicator of its potential to capture a larger market share.
Competitive Landscape
In the Massachusetts flower category, Resinate has shown a promising upward trend in rankings, moving from 27th place in October 2024 to 19th place by January 2025. This improvement in rank is accompanied by a notable increase in sales, from $479,092 in October 2024 to $520,193 in January 2025. Despite this positive trajectory, Resinate still faces stiff competition from brands like Rythm, which maintained a consistent presence in the top 20, ranking 18th in both October 2024 and January 2025. Meanwhile, Cheech & Chong's and Trees Co. (TC) have shown fluctuating ranks but remain close competitors, with Trees Co. (TC) showing a strong performance in December 2024. Bostica consistently outperformed Resinate, although its rank dropped from 12th in October 2024 to 17th in January 2025, indicating a potential opportunity for Resinate to close the gap in the coming months.
Notable Products
In January 2025, Mango Sapphire (3.5g) from Resinate emerged as the top-performing product, achieving the highest rank with sales of 3553 units. Socrates Sour Pre-Roll (1g) followed closely in second place, showing strong demand in the pre-roll category. Sundae Sunset Pre-Roll (1g) climbed to third place, improving from its previous fifth-place ranking in October 2024. Logi Pre-Roll (1g) secured the fourth position, marking its debut in the top ranks. Notably, Granddaddy Purple Pre-Roll (1g) saw a decline, moving from second place in December 2024 to fifth in January 2025, despite previously strong sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
