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Oct-2024
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Overview
Market Insights Snapshot
Revel (CO) has demonstrated a notable performance in the Colorado market, particularly in the Edible category. Over the past few months, the brand has shown resilience with a consistent top 15 ranking, peaking at 10th place in both August and October 2024. This indicates a strong consumer preference for their edible products, even amidst fluctuations in sales figures. Despite a dip in September, where they fell to 15th position, Revel (CO) quickly rebounded, suggesting effective strategies in place to regain market traction. Such movements underscore the brand's competitive edge and adaptability in the dynamic cannabis market of Colorado.
In contrast, Revel (CO) faces challenges in the Vapor Pens category within the Colorado market. The brand has struggled to secure a position within the top 30, with rankings fluctuating from 34th in July to 51st in October. This indicates a more volatile performance compared to their edible offerings, possibly due to increased competition or varying consumer preferences. The absence from the top 30 in recent months highlights areas for potential improvement and strategic realignment to capture more market share. These insights provide a glimpse into the brand's varied performance across different product lines, offering opportunities for targeted growth and development.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Revel (CO) has experienced notable fluctuations in its ranking over the past few months. In July 2024, Revel (CO) held the 11th position, improving to 10th in August, but then dropping to 15th in September before recovering to 10th in October. This volatility contrasts with the more stable performance of competitors like Incredibles, which consistently maintained the 8th position throughout this period. Meanwhile, Cheeba Chews and Dixie Elixirs also showed some fluctuations, but not as pronounced as Revel (CO). Notably, Smokiez Edibles improved its position from 12th in July to 9th in October, indicating a positive trend. These dynamics suggest that while Revel (CO) has the potential to climb the ranks, it faces stiff competition from brands that are either more stable or on an upward trajectory, impacting its sales performance and market positioning.
Notable Products
In October 2024, Revel (CO) maintained a strong performance with the THC/CBG 2:1 Uplifted Mango Tangerine Gummies 10-Pack leading the sales as the top product for the fourth consecutive month, achieving an impressive sales figure of 6842 units. The THC/CBD/CBC 1:1:1 Relaxed Peach Lemonade Gummies 20-Pack secured the second position, consistently holding this rank since August. Energetic Lemon Lime Gummy followed closely, remaining in third place for three consecutive months. The CBD:THC 1:1 Wild Blueberry Distillate Cartridge emerged in fourth place, showing growth since its entry in September. Lastly, the Very Berry Lemonade Distillate Cartridge debuted in the fifth position, indicating potential for future sales increases.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
