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Dec-2024
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Overview
Market Insights Snapshot
Revel (CO) has shown a notable performance in the Edible category in Colorado, with a consistent upward trend in rankings over the last four months of 2024. Starting from the 14th position in September, the brand has climbed to the 9th spot by December, indicating a strengthening presence in the market. This upward movement is accompanied by a significant increase in sales, with December figures reaching a peak that suggests growing consumer preference for Revel's edible products. However, the brand's absence from the top 30 in other states may suggest a more localized success, with potential room for expansion beyond Colorado.
In contrast, Revel (CO)'s performance in the Vapor Pens category within Colorado has been less impressive, with rankings fluctuating slightly but remaining outside the top 30 until December. Despite this, December saw a slight improvement as the brand moved up to the 48th position, hinting at a possible recovery or strategic shift in marketing efforts. The sales figures for Vapor Pens indicate a more volatile market presence, with a notable dip in November followed by a rebound in December. This suggests that while the brand is making strides in the Edible category, it faces challenges in gaining a competitive edge in Vapor Pens, highlighting an area for potential strategic focus.
Competitive Landscape
In the competitive landscape of the Colorado edible cannabis market, Revel (CO) has demonstrated notable resilience and growth over the last quarter of 2024. Starting from a rank of 14th in September, Revel (CO) climbed to 10th in October, briefly slipped to 11th in November, and then ascended to 9th place by December. This upward trajectory in rankings is indicative of a strong sales performance, particularly in December, where Revel (CO) surpassed Smokiez Edibles, which fell to 10th place. Despite being behind leaders like Joyibles and Incredibles, which maintained consistent ranks of 7th and 8th respectively, Revel (CO)'s ability to improve its position suggests effective marketing strategies and product offerings that resonate with consumers. This competitive momentum positions Revel (CO) as a brand to watch, with potential to further challenge higher-ranked competitors in the coming months.
Notable Products
In December 2024, the top-performing product for Revel (CO) was the THC/CBD/CBC 1:1:1 Relaxed Peach Lemonade Gummies 20-Pack, which maintained its number one ranking from November with a notable sales figure of 7,531 units. Following closely, the THC/CBG 2:1 Uplifted Mango Tangerine Gummies 10-Pack held the second position, consistent with its ranking in the previous month. The Energetic Lemon Lime Gummy climbed to third place, improving from its fourth position in November. Meanwhile, the CBD/CBN/THC 1:1:1 Sleepy Strawberry Gummy 20-Pack slipped slightly to fourth place. The CBD:THC 1:1 Wild Blueberry Distillate Cartridge remained steady at fifth place throughout the last four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
