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Nov-2024
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Overview
Market Insights Snapshot
Revel (CO) exhibits varied performance across different product categories in the state of Colorado. In the Edible category, Revel (CO) consistently maintains a presence within the top 15 brands, showing resilience and slight upward momentum from September to November 2024, where it moved from 14th to 11th place. This indicates a steady demand for their edible products, possibly driven by consumer loyalty or effective product differentiation. Conversely, their performance in the Vapor Pens category is less robust, as they did not make it into the top 30 rankings from August through November 2024. This suggests challenges in gaining traction or facing stiff competition in this segment, which could be a potential area for strategic reevaluation.
Examining the sales trends further, the Edible category shows a recovery in sales from September to October, with a slight dip in November, yet maintaining a relatively stable trajectory. This pattern is a positive sign of market recovery or effective promotional strategies that have helped regain consumer interest. On the other hand, the Vapor Pens category reflects a declining trend in sales from August to November, which aligns with their lower ranking and indicates a need for potential innovation or market repositioning. The absence from the top 30 in this category across these months could be a signal for Revel (CO) to reassess its market strategy to enhance its competitive edge.
Competitive Landscape
In the competitive landscape of the Colorado edible market, Revel (CO) has experienced fluctuations in its rankings, reflecting a dynamic market environment. From August to November 2024, Revel (CO) saw its rank drop from 10th to 14th in September, before climbing back to 11th by November. This volatility is indicative of the intense competition in the market, particularly from brands like Smokiez Edibles and Hedy, both of which have maintained or improved their positions. Notably, Smokiez Edibles consistently ranked higher than Revel (CO) throughout this period, holding a steady position in the top 10, while Hedy improved its rank from 13th to 9th. Meanwhile, Rebel Edibles showed significant improvement, moving from 17th to 12th, suggesting a potential threat to Revel (CO) if this trend continues. These shifts underscore the importance for Revel (CO) to strategize effectively to regain and maintain a competitive edge in the Colorado edible market.
Notable Products
In November 2024, the top-performing product for Revel (CO) was the THC/CBG 2:1 Uplifted Mango Tangerine Gummies 10-Pack (100mg THC, 50mg CBG) in the Edible category, maintaining its number one rank from previous months with sales of 6353 units. Following closely, the THC/CBD/CBC 1:1:1 Relaxed Peach Lemonade Gummies 20-Pack (100mg THC, 100mg CBD, 100mg CBC) also held steady in the second position, showing a notable increase in sales compared to October 2024. The Energetic Lemon Lime Gummy (100mg) remained consistently in third place, though its sales slightly decreased from the previous month. The CBD:THC 1:1 Wild Blueberry Distillate Cartridge (1g) climbed back to fourth position, showing a recovery from its fifth place in October. Lastly, the Aloha Punch Distillate Cartridge (1g) made its debut in the rankings at fifth place, indicating a new entry in the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
