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Oct-2024
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Overview
Market Insights Snapshot
Rezinators has shown varied performance across different categories and states, with noticeable fluctuations in their rankings. In New York, the brand's presence in the Edible category has seen a decline over the past few months, moving from 11th place in July 2024 to 18th place by October 2024. This drop in ranking aligns with a decrease in sales, which saw a significant dip from August to October. The decline in rankings suggests a potential challenge in maintaining consumer interest or competition from other brands in the category. On the other hand, the Vapor Pens category in New York has shown more stability, with Rezinators maintaining a presence within the top 30, though hovering around the lower end of the spectrum, specifically between 23rd and 27th place over the same period. This indicates a consistent, albeit modest, performance in this category.
While Rezinators has managed to stay within the top 30 in New York's Vapor Pens category, the brand's exclusion from the top 30 in other states or categories highlights areas for potential growth and improvement. The absence from the top rankings in other regions or product categories could signify either a lack of market penetration or stiff competition that has kept them from breaking into higher ranks. This situation presents an opportunity for Rezinators to strategize on expanding their market share and potentially tailoring their offerings to meet specific regional demands. The brand's performance in New York provides a snapshot of their current market dynamics and can serve as a benchmark for assessing their strategies in other markets.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Rezinators has demonstrated a relatively stable position, maintaining a rank within the top 30 throughout the months from July to October 2024. Despite a slight dip in sales from August to October, Rezinators managed to improve its rank from 27th to 26th, indicating a resilient market presence. In contrast, Jetty Extracts fluctuated significantly, dropping out of the top 30 in August and September before recovering to 28th in October, which suggests volatility in their sales performance. Meanwhile, Bloom showed a strong performance, peaking at 22nd in September, although it fell back to 25th in October. Plug Play also displayed a similar pattern, ending October at 24th after a dip in September. OMO - Open Minded Organics showed consistent improvement, climbing from 36th in July to 27th in October, reflecting a positive growth trajectory. These dynamics highlight Rezinators' need to focus on strategies that capitalize on its stable positioning while addressing the sales dip to enhance its competitive edge in the New York Vapor Pens market.
Notable Products
In October 2024, the top-performing product from Rezinators was the Rated R Live Rosin Cartridge (0.5g), which ascended to the number one spot in the Vapor Pens category with sales of 1603 units. The Fruit Punch Gummies 10-Pack (100mg) maintained a strong position, holding steady at rank 2 in the Edible category, although its sales decreased compared to previous months. The Banana Ghost Live Rosin Cartridge (0.5g) improved its standing, moving up to rank 3 in the Vapor Pens category. Meanwhile, the Sour Apple Solventless Gummies 10-Pack (100mg) saw a significant drop, falling to rank 4 in the Edible category from its previous top position. Lastly, the Lemosa Live Rosin Cartridge (0.5g) entered the rankings at position 5 in the Vapor Pens category, marking its first appearance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
