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Dec-2024
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Overview
Market Insights Snapshot
Rocket Bites has shown a notable performance in the Edible category within the state of Michigan. After not being in the top 30 rankings in September 2024, Rocket Bites made a significant leap to rank 36th in October, followed by an impressive climb to 27th in November. However, the brand experienced a slight dip, moving to 29th place in December. This fluctuation indicates a dynamic market presence and suggests that while the brand is gaining traction, there may be challenges in maintaining consistent upward momentum. The jump in sales from October to November underscores a positive reception among consumers, but the slight decline in December suggests potential competitive pressures or seasonal variations that might be worth exploring further.
Across other states and provinces, Rocket Bites did not appear in the top 30 rankings, indicating a more localized success in Michigan. This absence in other markets could be seen as an opportunity for expansion or a reflection of strategic focus. The brand's trajectory in Michigan, however, provides a promising case study for its potential growth strategies. The ability to break into the top 30 in a competitive market like Michigan highlights Rocket Bites' potential to replicate this success in other regions, provided they can address the factors contributing to their current rankings. The data suggests a brand on the rise, with potential for further growth if it can capitalize on its current momentum in Michigan and expand its reach effectively.
Competitive Landscape
In the Michigan edible market, Rocket Bites has demonstrated notable fluctuations in its competitive standing over the last few months. After not ranking in the top 20 in September 2024, Rocket Bites made a significant leap to 36th place in October, further climbing to 27th in November before slightly dropping to 29th in December. This upward trend in rank during the fall suggests a positive reception and increasing consumer interest, although the slight dip in December indicates potential challenges in maintaining momentum. In comparison, Platinum Vape and Treetown have shown more stable rankings, with Treetown improving to 28th place in December. Meanwhile, Petra consistently outperformed Rocket Bites, maintaining a top 30 position throughout the period and peaking at 23rd in November. These dynamics highlight the competitive pressure Rocket Bites faces from established brands, emphasizing the need for strategic marketing and product differentiation to sustain and enhance its market position.
Notable Products
In December 2024, Atomic Cherry Gummies 10-Pack (200mg) emerged as the top-performing product for Rocket Bites, climbing from a consistent second place in previous months to first, with notable sales of 17,737 units. Blazing Starfruit Gummies 10-Pack (200mg), previously dominating the top spot, slipped to second place, although it maintained strong sales figures. Mighty Melon Gummies 10-Pack (200mg) improved its ranking from fourth in November to third in December, continuing its upward trajectory. Lemonade Galaxy Gummies 10-Pack (200mg) held steady at fourth place, showing consistent performance over the months. Lastly, Strawberry Supernova Gummies 10-Pack (200mg) re-entered the rankings at fifth place in December, following a brief absence in November, indicating a resurgence in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
