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Jan-2025
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Overview
Market Insights Snapshot
Rocket Bites has shown significant progress in the Edible category within the state of Michigan. Starting from October 2024, the brand was not in the top 30, but by November 2024, it moved up to rank 22, maintaining this position in December, and further climbing to rank 19 by January 2025. This upward trajectory suggests a growing consumer interest and market penetration in the state. The steady improvement in rankings over these months indicates a positive reception and possibly effective distribution or marketing strategies contributing to this success.
While Rocket Bites' performance in Michigan is noteworthy, it is important to consider the broader context of their market presence across other states and categories. The absence of rankings in other states or categories signifies areas where Rocket Bites is either not competing or not yet breaking into the top tier. This could represent an opportunity for strategic expansion or a need for increased focus on competitive differentiation in those markets. Observing these dynamics can provide insights into potential growth avenues and areas needing attention for Rocket Bites.
Competitive Landscape
In the competitive landscape of the Michigan edible market, Rocket Bites has shown a promising upward trajectory in brand rank from October 2024 to January 2025. Initially ranked 33rd in October, Rocket Bites climbed to 19th by January, indicating a significant improvement in market presence. This rise is noteworthy when compared to competitors such as Kushy Punch, which fluctuated between ranks 16 and 20, and Magic Edibles, which fell out of the top 20 by January. Despite Rocket Bites' lower sales figures compared to these competitors, their consistent rank improvement suggests effective marketing strategies and growing consumer interest. Meanwhile, Lost Farm maintained a stable position, ranking between 15 and 17, while Mojo (Edibles) remained steady at 18th. Rocket Bites' ability to surpass some of these established brands in rank highlights its potential for continued growth in the Michigan edible market.
Notable Products
In January 2025, Cotton Candy Clouds Gummies 10-Pack (200mg) emerged as the top-performing product for Rocket Bites, maintaining its leading position from November 2024 with impressive sales of 18,079 units. Blazing Starfruit Gummies 10-Pack (200mg) held steady at the second rank, reflecting consistent consumer preference with sales of 16,174 units. Atomic Cherry Gummies 10-Pack (200mg), which was the top product in December 2024, slipped to third place, indicating a slight decline in popularity. Lemonade Galaxy Gummies 10-Pack (200mg) remained at fourth place, showing stable demand over the past two months. Mighty Melon Gummies 10-Pack (200mg) stayed at fifth place, demonstrating consistent, albeit lower, sales performance compared to the top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
