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Dec-2024
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Overview
Market Insights Snapshot
Roilty Concentrates has shown impressive performance in the concentrates category across various Canadian provinces. In Saskatchewan, the brand has maintained a dominant position, consistently holding the number one rank from October to December 2024. This indicates a strong foothold and consumer preference in this market. Meanwhile, in Alberta, Roilty Concentrates experienced significant upward movement, climbing from the ninth position in September and October to fifth place by November and December. This positive trend is supported by a notable increase in sales, suggesting growing brand recognition and acceptance. In contrast, Ontario shows a stable yet less dynamic performance, with Roilty maintaining its ninth position throughout the last quarter of 2024, indicating consistent demand but possibly a more competitive landscape.
In the vapor pens category, Roilty Concentrates displays varied performance across provinces. In Saskatchewan, the brand improved its rank from sixteenth in September to thirteenth by December, reflecting a gradual increase in market penetration. However, the situation in Alberta is more promising, with the brand making a significant leap from sixty-second in September to fortieth in December, which suggests a growing interest in their vapor pen products. In Ontario, the brand's ranking fluctuated, peaking at sixty-first in both October and December, which could imply challenges in capturing a larger market share despite some sales recovery towards the end of the year. The absence of top 30 rankings in several instances highlights the competitive nature of the vapor pen market and the potential for growth as Roilty continues to refine its strategy.
Competitive Landscape
In the competitive landscape of the concentrates category in Ontario, Roilty Concentrates has maintained a steady position, ranking 9th from October to December 2024, despite a slight drop from 8th place in September. This stability in rank is notable given the fluctuations experienced by competitors such as Shred, which dropped from 6th to 8th place by December, and Tremblant Cannabis, which experienced a brief dip to 8th place in November before returning to 7th. While Roilty Concentrates' sales have shown an upward trend, peaking in December, they still trail behind leading brands like Shred and Tremblant Cannabis, which have consistently higher sales figures. However, Roilty's ability to maintain its rank amidst these dynamics suggests a solid customer base and potential for growth, especially as it outperformed Adults Only, which improved from 13th to 10th place by December.
Notable Products
In December 2024, the top-performing product from Roilty Concentrates was the Henry the Grape Ape Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking consistently since September. The Hawaiian Thunder Queen Distillate Cartridge (1g) also in Vapor Pens, secured the second position, showing a significant resurgence from previous months where data was not available. The Pink Princess Sugar Wax (1g) in Concentrates ranked third, with sales figures improving to 1585 units, reflecting a steady climb from its second position in October and November. The White Knight Sugar Wax (1g) moved up to fourth place in December, up from fifth in November, indicating a growing demand. Lastly, the Queen Bee Kush Shatter (1g) rounded out the top five, showing a slight decline from its third position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
