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Nov-2024
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Overview
Market Insights Snapshot
Roilty Concentrates has shown a dynamic performance across different provinces in Canada, particularly in the Concentrates category. In Alberta, the brand experienced a notable upward trajectory, moving from the 9th rank in September and October 2024 to the 6th position by November 2024. This suggests a strong recovery in sales, which peaked at $155,425 in November. Meanwhile, in Ontario, Roilty Concentrates maintained a steady position, consistently ranking 9th in both October and November 2024. However, it's in Saskatchewan where the brand truly excelled, clinching the top spot in the Concentrates category for both October and November 2024, indicating a dominant presence in that market.
In the Vapor Pens category, Roilty Concentrates faced more challenges. In Alberta, the brand fluctuated but managed to climb from the 60th position in September 2024 to 51st by November, showing some progress, albeit outside the top 30. Conversely, in Ontario, the brand's ranking declined from 47th in August to 66th in November, indicating a decrease in market share for Vapor Pens. Saskatchewan presents a more positive outlook, where Roilty Concentrates improved its standing, moving from 21st in August to 16th by November. This suggests a growing acceptance and potential for expansion in this category within the province, even if it hasn't yet cracked the top 10.
Competitive Landscape
In the Ontario concentrates market, Roilty Concentrates has shown a steady performance with a rank improvement from 11th in August 2024 to 9th by November 2024. This upward trend is indicative of a positive sales trajectory, with sales increasing from September to November. Notably, Shatterizer has been a strong competitor, consistently holding a higher rank, moving from 12th in August to 8th by November, and experiencing significant sales growth. Meanwhile, Tremblant Cannabis has maintained a stable position, fluctuating between 6th and 7th, although their sales have slightly decreased over the same period. 1964 Supply Co and Adults Only have remained lower in rank, with 1964 Supply Co dropping to 12th in October before recovering to 11th in November, while Adults Only improved to 12th in November. These dynamics highlight Roilty Concentrates' competitive positioning and potential for further growth in the Ontario market.
Notable Products
In November 2024, the top-performing product from Roilty Concentrates was Henry the Grape Ape Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales reaching 2,190 units. Pink Princess Sugar Wax (1g) held steady in second place among Concentrates, showing a notable increase in sales from the previous months. Queen Bee Kush Shatter (1g) made its debut in the rankings, securing the third spot in November. The Mountain Kush x Purple Dream Shatter 2-Pack (1g) and White Knight Sugar Wax (1g) followed closely, taking fourth and fifth places respectively, as new entries in the rankings. Overall, November saw consistent performance from top products, with some new entries shaking up the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
