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Jan-2025
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Overview
Market Insights Snapshot
Roll Bleezy has shown notable performance in the California concentrates market over the past few months. The brand made a significant leap from the 30th position in October 2024 to 13th in November, maintaining a strong presence in the top 20 through to January 2025. This upward trend suggests a growing consumer interest and possibly effective market strategies that have bolstered their sales in this category. In contrast, Roll Bleezy's flower products have not cracked the top 30, with rankings fluctuating between 55th and 76th place. This indicates a potential area for improvement or a need for strategic reevaluation to better compete in the highly competitive California flower market.
While Roll Bleezy's performance in the concentrates category is commendable, their flower category rankings in California tell a different story. The brand has consistently failed to make it into the top 30, indicating challenges in capturing market share against more dominant brands. Despite a peak at 55th place in November, the subsequent drop to 76th by January suggests volatility and perhaps a need for enhanced product differentiation or marketing efforts. The contrasting performance across these categories highlights the diverse challenges and opportunities Roll Bleezy faces in the California cannabis market.
Competitive Landscape
In the competitive landscape of the California flower market, Roll Bleezy has experienced notable fluctuations in its ranking over the past few months, which directly impacts its sales performance. Starting from October 2024, Roll Bleezy was ranked 71st, showing a significant improvement to 55th in November, which corresponded with a peak in sales. However, by December, the brand's rank dropped to 74th, and further to 76th in January 2025, indicating a downward trend in market position despite a slight recovery in sales. In contrast, Cali Buds and White Label / White Lvbel (NV) have shown more consistent upward trends in their rankings, with Cali Buds moving from 85th to 75th and White Label from 78th to 72nd by January 2025. This suggests that while Roll Bleezy had a strong showing in November, it faces stiff competition from these brands, which have managed to capitalize on market opportunities more effectively. Additionally, Seed Junky Genetics saw a decline from 55th to 79th, indicating potential volatility in the market. These dynamics highlight the importance for Roll Bleezy to strategize effectively to regain and maintain a competitive edge in the California flower market.
Notable Products
In January 2025, the top-performing product from Roll Bleezy was Presidential OG Live Wet Diamonds (1g) in the Concentrates category, securing the number one rank with sales of 1983 units. Peanut Butter Breath Sauce (1g), also in Concentrates, followed closely at the second position, maintaining a consistent high performance since November 2024. Tropicana Cherry Punch (3.5g) in the Flower category achieved the third rank, marking its debut in the top tier for January. Peach Gelato Badder (1g), previously the top seller, dropped to fourth place, indicating a shift in consumer preference. Sour Diesel (3.5g) saw a decline in its ranking from second in December to fifth in January, suggesting competitive dynamics in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
