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Nov-2024
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Overview
Market Insights Snapshot
Roll Bleezy has shown a significant upward trajectory in the Concentrates category in California. From not being in the top 30 brands in August 2024, they climbed to the 8th position by November 2024. This remarkable leap indicates a strong market acceptance and possibly an effective strategy in product offerings or marketing. The brand's sales in this category have increased consistently, suggesting a growing consumer base and increased brand visibility. However, while the Concentrates category shows impressive growth, it is noteworthy that Roll Bleezy's performance in the Flower category, although improving, has not yet reached the same level of success, with a ranking of 55th in November 2024.
In the Flower category, Roll Bleezy has experienced fluctuations in its rankings in California. Initially, the brand was not in the top 30, but it managed to climb to the 57th position in September 2024. Despite a slight dip in October, Roll Bleezy improved to the 55th rank by November 2024. While this progression is positive, it suggests that there might be challenges or strong competition in the Flower segment. The brand's sales figures in this category have seen an overall increase, indicating potential for further growth if Roll Bleezy can capitalize on the upward trend. The disparity in performance between the two categories could provide insights into consumer preferences or the brand's strategic priorities within the state.
Competitive Landscape
In the competitive California flower market, Roll Bleezy has demonstrated a dynamic performance over the past few months, with notable fluctuations in its rank and sales. In August 2024, Roll Bleezy was not among the top 20 brands, but it made a significant leap to rank 57th in September, showcasing a promising upward trajectory. However, it experienced a slight dip to 67th in October before climbing back to 55th in November. This volatility contrasts with the steady performance of competitors like Cookies, which maintained a consistent presence in the top 60, and Autumn Brands, which improved its rank from 64th in August to 42nd in November, indicating strong growth. Time Machine also showed a positive trend, moving from 73rd to 53rd over the same period. Despite Roll Bleezy's rank fluctuations, its sales in November surpassed those of Lights Out, highlighting its potential to capture more market share if it can stabilize its ranking trajectory.
Notable Products
In November 2024, Peach Gelato Badder (1g) maintained its top position in Roll Bleezy's product lineup with impressive sales of 3901 units, continuing its consistent rank of 1 since August. Peanut Butter Breath Sauce (1g) improved to the second position, showing a notable increase from its third rank in October. Jealousy Live Wet Badder (1g) entered the rankings for the first time, securing the third spot with significant sales. Orange Crush Badder (1g) dropped to fourth place after climbing to second in October, indicating a slight decline in its market traction. Blue Razzmatazz Sauce (1g) debuted in the rankings at fifth, highlighting a growing interest in this concentrate category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
