.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Roll Bleezy has shown a notable upward trajectory in the Concentrates category within California. Starting from a position outside the top 30, they have climbed significantly over the past few months, reaching an impressive 17th place by October 2024. This steady improvement is reflected in their sales figures, which have more than quadrupled from July to October. This rise in rank and sales suggests a growing consumer preference for Roll Bleezy's concentrate offerings in the state, marking a successful penetration into a competitive market segment.
Conversely, in the Flower category, Roll Bleezy's performance in California has been more volatile. Despite a strong showing in September, where they reached the 51st position, the brand fell back to the 69th spot in October. This fluctuation indicates potential challenges in maintaining a consistent market presence or could reflect broader market dynamics affecting the flower segment. While the sales figures in this category remain substantial, the inconsistent ranking highlights areas for potential strategic focus to stabilize and enhance their position further.
Competitive Landscape
In the competitive landscape of the California flower category, Roll Bleezy has shown a dynamic performance over the past few months. Notably, Roll Bleezy achieved a significant leap in rank from 84th in August 2024 to 51st in September 2024, before settling at 69th in October 2024. This upward trajectory in September was marked by a notable increase in sales, surpassing competitors like White Label, which consistently ranked higher in previous months. However, Roll Bleezy's position remains volatile as it trails behind brands like 5G (530 Grower), which maintained a relatively stable rank, closing October at 65th. Despite the fluctuations, Roll Bleezy's ability to climb the ranks in September indicates potential for growth, especially if it can sustain or replicate such performance in the coming months. This competitive analysis highlights the importance of strategic positioning and market adaptability for Roll Bleezy to enhance its standing in the California flower market.
Notable Products
In October 2024, Roll Bleezy's top-performing product was Peach Gelato Badder (1g) in the Concentrates category, maintaining its first place ranking for four consecutive months with a notable sales figure of 2820 units. Orange Crush Badder (1g) saw a significant rise in performance, climbing from fourth place in August and September to second place in October, with sales reaching 2204 units. Peanut Butter Breath Sauce (1g) held the third position, showing a consistent presence since its second-place debut in September. Blue Razzmatazz Sauce (1g) entered the rankings in October at fourth place, while Honey Banana Sauce (1g) followed closely at fifth. This shift in rankings indicates a growing diversification in consumer preferences within Roll Bleezy's Concentrates offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
