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Oct-2024
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Overview
Market Insights Snapshot
Roll One's performance in Arizona has shown some challenges, particularly in the Flower category. The brand did not make it into the top 30 rankings from July to October 2024, indicating a potentially tough competitive environment or a need for strategic adjustments. Sales figures have shown a downward trend over these months, with a notable drop from July to October. This decline in sales could be a reflection of increased competition or shifting consumer preferences, suggesting that Roll One may need to reassess its positioning or marketing strategies in Arizona.
In contrast, Roll One has demonstrated a more robust presence in Maryland, where it has maintained a consistent ranking across multiple categories. Notably, in the Flower category, Roll One has consistently stayed within the top 20 rankings, despite a slight dip from 13th in August to 16th in October. The brand's performance in the Vapor Pens category also shows promising trends, with an impressive rise to 13th place in September before slightly dropping back to 15th in October. This suggests that while Roll One has a strong foothold in Maryland, there may still be opportunities to solidify its position further, particularly in the competitive Vapor Pens market.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Roll One has experienced notable fluctuations in its ranking over the past few months. Starting at 17th place in July 2024, Roll One climbed to 13th in August, only to drop slightly to 15th in September and 16th in October. This movement reflects a dynamic market where competitors like Kind Tree Cannabis consistently outperformed Roll One, maintaining a higher rank between 13th and 16th place, and demonstrating stronger sales figures. Meanwhile, brands such as CULTA and (the) Essence showed similar volatility but managed to surpass Roll One in certain months. Notably, Nature's Heritage made a significant leap from 22nd in September to 17th in October, indicating a potential threat to Roll One's position. These shifts suggest that while Roll One has maintained a relatively stable presence within the top 20, it faces stiff competition and must strategize to enhance its market share and rank in the Maryland flower market.
Notable Products
In October 2024, Roll One's top-performing product was Marshmallow OG (3.5g) in the Flower category, which climbed to the number one rank with notable sales of 6870 units. Lemon Splash (3.5g), also in the Flower category, secured the second position, showing a strong performance despite not being ranked in the previous months. Chem Hound (3.5g) and Filthy Animals (3.5g) followed closely in the third and fourth positions, respectively, both making their debut in the rankings. The Horchata Pre-Roll 2-Pack (1g) took the fifth spot, indicating a strong entry for pre-rolls in the market. This shift in rankings from previous months highlights a growing preference for Flower products from Roll One.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
