Roll One

Roll One has shown varied performance across different states and categories. In Arizona, the brand's flower category has seen a slight fluctuation in its ranking, moving from 46th position in August and September, dropping to 47th in October, and then climbing back to 45th in November. This indicates a potential resurgence in popularity or strategic shifts that could be paying off. Notably, the sales in November saw a significant rise compared to previous months, suggesting a successful rebound or seasonal influence. Meanwhile, in Maryland, Roll One's performance in the concentrates category is noteworthy for not being ranked in October and November, which might highlight a challenge in maintaining market presence or increased competition in this category.

In the Maryland market, Roll One's flower category has experienced a consistent decline in rankings from 13th in August to 16th by November. This downward trend could be indicative of shifting consumer preferences or a need for the brand to innovate within this category. However, the vapor pens category tells a different story, with Roll One improving its rank from 17th in August to maintaining a 14th position in October and November, alongside a steady increase in sales. This suggests that the brand might be gaining traction in the vapor pen segment, potentially capturing a larger share of the market. The pre-roll category, however, mirrors a similar decline as the flower category, dropping from 21st to 25th over the same period, pointing to potential areas for strategic improvement.