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Dec-2024
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Overview
Market Insights Snapshot
Roll One has shown varied performance across different states and product categories in recent months. In Arizona, the brand's presence in the Flower category has seen some fluctuations, with its ranking improving from 51st in October to 41st by December. This upward movement indicates a strengthening position in the Arizona Flower market, despite a dip in sales in October. Meanwhile, in Maryland, Roll One has maintained a consistent presence in the Flower category, ranking between 14th and 16th from September to December. This stability suggests that Roll One has a solid foothold in Maryland's Flower market, even as sales experienced some variability.
In Maryland, Roll One's performance in other categories has been less consistent. The brand was ranked 20th in the Concentrates category in September but did not maintain a top 30 position in the subsequent months, indicating a potential decline or shift in market focus. The Pre-Roll category also saw a downward trend, with Roll One slipping from 22nd place in September to 29th by December. Conversely, the Vapor Pens category showed a more stable trajectory, with rankings hovering around 13th to 16th place, though sales peaked in November. These movements highlight Roll One's varying degrees of success across different product lines and suggest areas for strategic focus and potential growth.
Competitive Landscape
In the Maryland flower category, Roll One experienced fluctuating rankings from September to December 2024, moving from 14th to 15th, then to 16th, and back to 15th. This indicates a relatively stable position in the competitive landscape, although it faced challenges from brands like Kind Tree Cannabis, which consistently ranked higher, peaking at 11th place in November. Despite a dip in sales in November, Roll One's sales rebounded in December, suggesting resilience in the market. Meanwhile, Nature's Heritage showed a notable upward trend, improving from 21st in September to 13th in November, potentially posing a threat to Roll One's market share. Additionally, CULTA maintained a close competition with Roll One, often swapping ranks, which highlights the dynamic nature of this market segment. These insights suggest that while Roll One holds a steady position, it must strategize to counter the rising competition and capitalize on its sales recovery to improve its ranking further.
Notable Products
In December 2024, San Fernando Valley OG (3.5g) emerged as the top-performing product for Roll One, achieving the number one rank with notable sales of 10,883 units. Chem Hound (3.5g) closely followed in second place, having previously held the top spot in November. Blue Beach Haze (3.5g) ranked third this month, experiencing a decline from its second-place position in November. Blue Beach Haze Shake (14g) secured the fourth spot, maintaining a steady performance. Marshmallow OG (3.5g) rounded out the top five, showing a downward trend from its first-place position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
