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Jan-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Roll One's performance in the Flower category has seen some fluctuations over the past few months. Starting from a ranking of 51 in October 2024, the brand improved its position slightly to 48 in November, then to 43 in December, before dropping back to 53 in January 2025. This indicates a volatile performance in a competitive market, as the brand was unable to maintain a spot within the top 30, which might suggest challenges in achieving consistent growth or market penetration. Despite the fluctuations, the brand experienced a notable increase in sales from October to November, although this trend did not sustain into January.
In contrast, Roll One's performance in Maryland has been more stable, particularly in the Flower category where it consistently held a rank of 15, except for a slight dip to 16 in November. This stability suggests a strong foothold in the market, with sales peaking in January 2025. Meanwhile, in the Vapor Pens category, the brand experienced a decline from rank 16 in October to 20 by January, which might indicate increasing competition or shifting consumer preferences. The Pre-Roll category showed a similar pattern of maintaining a position within the top 30, but with minor fluctuations. These insights into Roll One's category performance across different states provide a glimpse into the brand's market dynamics and competitive landscape.
Competitive Landscape
In the Maryland flower category, Roll One has maintained a consistent presence, ranking 15th in both October and December 2024, and January 2025, with a slight dip to 16th in November 2024. This stability in rankings suggests a steady performance, although it trails behind competitors like Modern Flower, which saw significant fluctuations but achieved a high of 8th place in December 2024. Meanwhile, Grow West Cannabis Company consistently outperformed Roll One, peaking at 7th in November 2024. Despite these challenges, Roll One's sales showed a positive trend, particularly in January 2025, where it saw an increase, contrasting with the declining sales of Nature's Heritage, which ranked lower at 16th in January 2025. Roll One's ability to maintain its rank amidst fluctuating market dynamics highlights its resilience, though there is room for growth to catch up with top-tier competitors.
Notable Products
In January 2025, the top-performing product for Roll One was Lights Out (3.5g) in the Flower category, securing the number one rank with sales of 8,612 units. Chem Hound (3.5g) maintained its strong performance from previous months, slightly dropping from its December rank of second place to the second position in January. San Fernando Valley OG (3.5g) experienced a decline, moving from the top spot in December to third place in January. Lemon Splash (3.5g) re-entered the rankings, securing fourth place after not being ranked in November and December. Blue Beach Haze (3.5g) saw a drop in its ranking, moving from third place in December to fifth place in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
