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Oct-2024
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Overview
Market Insights Snapshot
RR Brothers has shown a consistent presence in the Arizona market within the Edible category. Over the past few months, their rankings have fluctuated slightly, moving from 23rd in July to 24th in August, then improving to 22nd in September before settling back at 23rd in October. This indicates a relatively stable position within the top 30 brands, although the slight drop in October suggests potential competitive pressures or market dynamics that may need to be addressed. Despite the fluctuations in rankings, their sales figures have seen some variability, with a notable dip in August followed by a rebound in September, though they did not maintain this upward trend into October.
Notably, RR Brothers did not appear in the top 30 brands in any other states or categories during the same period, which could be seen as a limitation in their market reach or category diversification. This absence highlights the potential for growth and expansion into other markets or product lines. The focus on maintaining a position within the top 30 in Arizona suggests a stronghold in that particular market, but also points to opportunities for strategic expansion to enhance their brand presence and overall sales performance across different regions and categories.
Competitive Landscape
In the competitive landscape of the Edible category in Arizona, RR Brothers has experienced a fluctuating rank over the past few months, indicating a dynamic market presence. Despite not breaking into the top 20, RR Brothers managed to maintain a relatively stable position, ranking 23rd in July and September, 24th in August, and 23rd again in October. This suggests a consistent market performance amidst varying sales figures. Notably, Mom & Pop has shown a strong upward trend, consistently ranking higher than RR Brothers, peaking at 19th in September and maintaining 20th in October, which could indicate a growing consumer preference for their products. Meanwhile, Mellow Vibes (formerly Head Trip) and BITS have shown more volatility, with BITS making a significant leap to 21st in October from 27th in September, potentially posing a future threat to RR Brothers' market share. Understanding these competitive dynamics is crucial for RR Brothers to strategize effectively and enhance their market position.
Notable Products
In October 2024, the top-performing product for RR Brothers was Sativa Mango Gummies 10-Pack (100mg), which climbed to the number one rank with sales of 599 units. The THC/CBN 2:1 Blueberry Grape Gummies (100mg THC, 50mg CBN) maintained a strong position at rank two, showing consistent performance from the previous month. Indica Grape Gummies (100mg) slipped to third place after holding the top spot in July and September. The CBD/THC/CBN/CBG 1:1:1:1 Peach Mango Gummies (100mg CBD, 100mg THC, 100mg CBN, 100mg CBG) settled at fourth, having experienced a steady decline from first place in July. Hybrid Cherry Gummies (100mg) entered the top five in October, marking its first appearance in the rankings this year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
