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Jan-2025
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Overview
Market Insights Snapshot
RR Brothers has shown a consistent performance in the Edible category in Arizona, maintaining its rank at 24th position in October, December, and January, with a slight dip to 26th in November. This stability suggests a steady consumer base and a reliable product offering in this category. Despite the dip in November, the brand's sales rebounded in December and January, indicating a potential seasonal or promotional effect that boosted their numbers. This consistent ranking within the top 30 is a positive indicator, especially in a competitive market like Arizona, where many brands vie for consumer attention.
It is noteworthy that RR Brothers did not appear in the top 30 rankings in other states or categories, which could be seen as a limitation in their market reach or product diversification. The absence of rankings in other states might indicate that the brand is either focusing its efforts primarily in Arizona or struggling to gain traction in other markets. This could present both a challenge and an opportunity for RR Brothers to expand their presence and diversify their portfolio to capture market share in other regions. Understanding the dynamics of different state markets and consumer preferences could be crucial for their strategic growth moving forward.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, RR Brothers has maintained a relatively stable position, ranking consistently at 24th place from October 2024 to January 2025, except for a slight dip to 26th in November. This stability contrasts with the dynamic shifts seen in other brands. For instance, Mom & Pop has shown more volatility, with ranks fluctuating between 19th and 23rd, suggesting a more aggressive market presence. Meanwhile, Grow Sciences has improved its rank from 25th to 22nd, potentially indicating a successful growth strategy. Mellow Vibes (formerly Head Trip) and Copperstate Farms have also shown upward trends, with Copperstate Farms making a notable leap from 47th to 27th, which could pose a future threat to RR Brothers if this trend continues. These insights suggest that while RR Brothers has maintained its position, the brand may need to innovate or adjust its strategy to respond to the dynamic movements of its competitors.
Notable Products
In January 2025, the top-performing product for RR Brothers was the CBD/THC/CBN/CBG 1:1:1:1 Peach Mango Gummies, which climbed to the number one spot with sales reaching 603 units. The Hybrid Cherry Gummies secured the second position, showing significant improvement from its fifth-place ranking in December. Blueberry Cream Gummies 10-Pack took third place, a notable rise from its absence in the rankings in December. The THC/CBN 2:1 Blueberry Grape Gummies, which had previously held the top spot in December, fell to fourth place. Indica Blueberry Gummies made its debut in the rankings at fifth place in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
