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Nov-2024
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Overview
Market Insights Snapshot
RR Brothers has shown a fairly consistent performance in the Edible category in Arizona. Their rankings have fluctuated slightly over the months, moving from 24th in August 2024 to 25th in November 2024. Despite this minor dip in rank, it's notable that they have maintained a presence within the top 30 brands, which suggests a steady demand for their products in this category. The sales figures reflect some variability, with a peak in September 2024 and a subsequent decline by November. This trend might indicate a seasonal demand pattern or a response to competitive market dynamics.
While RR Brothers has managed to stay within the top 30 in Arizona's Edible category, the absence of rankings in other states and categories signals potential areas for growth or concern. Being unranked in those areas could suggest either a lack of market penetration or competitive pressure from other brands. This could be seen as an opportunity for RR Brothers to strategize on expanding their footprint or enhancing their product offerings to capture a broader audience. Understanding these dynamics can provide valuable insights into the brand's market strategy and potential areas for development.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Arizona, RR Brothers has experienced fluctuations in its ranking over the past few months, indicating a dynamic market environment. Although RR Brothers started strong in August 2024 with a rank of 24, it saw a slight improvement in September, moving up to 22, before slipping back to 23 in October and further down to 25 in November. This downward trend in rank is concerning, especially as competitors like Mom & Pop have consistently outperformed RR Brothers, achieving a rank as high as 19 in September and maintaining a competitive edge with strong sales figures. Meanwhile, Tru Infusion also poses a significant challenge, showing resilience with a notable rank improvement in November. The competition from brands such as iLava and Grow Sciences further intensifies the market, as they maintain steady positions close to RR Brothers, indicating a need for strategic adjustments to regain and maintain a competitive rank in the Arizona edible market.
Notable Products
In November 2024, the top-performing product for RR Brothers was the THC/CBN 2:1 Blueberry Grape Gummies (100mg THC, 50mg CBN), which ascended to the number one rank with sales of 537 units. The Sativa Mango Gummies 10-Pack (100mg) followed closely, dropping from the previous month's top spot to second place. The Indica Grape Gummies (100mg) maintained a consistent presence in the top three, though experiencing a slight decline in sales. Meanwhile, the CBD/THC/CBN/CBG 1:1:1:1 Peach Mango Gummies remained at fourth place, showing a notable decrease in sales figures. A new entry, Blueberry Cream Gummies 10-Pack (100mg), debuted at fifth, indicating a strong initial performance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
