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Oct-2024
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Overview
Market Insights Snapshot
Ruby Farms has demonstrated a strong performance in the New York market, particularly in the Pre-Roll category where it has consistently maintained the top position from July to October 2024. This sustained leadership in Pre-Rolls is noteworthy, especially considering the competitive nature of the category. In the Edible category, however, Ruby Farms was ranked 23rd in July and slightly dropped to 24th in August, after which it did not make it into the top 30, indicating a potential area for improvement or increased competition in this segment. Such fluctuations highlight the dynamic nature of consumer preferences and market competition.
In the Vapor Pens category, Ruby Farms experienced a notable absence from the top 30 in July, but entered the rankings at 45th in August, slipped to 51st in September, and then improved to 41st in October in New York. This pattern suggests a recovery or strategic adjustment that is beginning to pay off, although there is still considerable ground to cover to reach the upper echelons of the rankings. The variations in rankings across different product categories underscore the importance of market adaptation and the potential need for targeted strategies to bolster performance in less dominant areas.
Competitive Landscape
In the competitive landscape of the New York pre-roll category, Ruby Farms has consistently maintained its top rank from July to October 2024, showcasing a robust market presence and strong consumer preference. This consistent performance is particularly impressive given the dynamic shifts among its competitors. For instance, Florist Farms experienced a notable rise from fifth to second place in August, only to settle at third by October, indicating fluctuating consumer interest. Meanwhile, Dank. By Definition demonstrated a strong comeback, reclaiming the second position in both September and October after a brief dip to fourth in August. Despite these competitive movements, Ruby Farms' ability to sustain its leading position suggests a strong brand loyalty and effective market strategy, further underscored by its significant sales growth trajectory over the same period.
Notable Products
In October 2024, the top-performing product from Ruby Farms was Doobies - White Widow Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with an impressive sales figure of 10,795. Classics - Granddaddy Purple Pre-Roll 7-Pack (3.5g) consistently held the second spot, showing steady sales growth over the months. The Classics - White Widow Pre-Roll 7-Pack (5g) rose to the third position in October, improving from its fourth rank in September. Doobies - Black Cherry Gelato Pre-Roll 7-Pack (3.5g) saw a slight drop to fourth place, although its sales remained robust. Notably, Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) debuted in the rankings at fifth place, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
