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Dec-2024
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Overview
Market Insights Snapshot
Ruby Farms has shown remarkable consistency in the New York market, particularly in the Pre-Roll category. For four consecutive months, from September to December 2024, Ruby Farms maintained the number one ranking, highlighting its dominance and consumer preference in this segment. This sustained leadership is complemented by a steady increase in sales, with December figures reaching a noteworthy peak. However, the brand's performance in the Vapor Pens category tells a different story. Ruby Farms did not make it into the top 30 rankings for September 2024 and only appeared in the rankings from October onward, starting at 44th and slipping to 50th by December. This indicates potential challenges or heightened competition in the Vapor Pens market within New York.
The disparity in Ruby Farms' performance across categories in New York suggests strategic focus and consumer alignment in Pre-Rolls, while Vapor Pens might require further attention to improve market position. The absence from the top 30 in September for Vapor Pens could be seen as a drawback, but their emergence in the rankings from October indicates some level of progress or market penetration. The decline in rank from October to December, however, suggests that maintaining or improving their position in Vapor Pens might be challenging. These insights highlight the importance of category-specific strategies and the varying competitive landscapes within different product segments.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Ruby Farms has consistently maintained its top position from September to December 2024, showcasing a strong and stable market presence. This is particularly notable given the competitive pressure from brands like Dank. By Definition, which has held the second rank during the same period. Despite Dank. By Definition's impressive sales growth, Ruby Farms has managed to not only retain its number one rank but also increase its sales month over month, indicating a robust demand and effective market strategies. Meanwhile, Florist Farms has fluctuated between the third and fourth positions, highlighting the competitive dynamics in the market. Ruby Farms' ability to maintain its lead amidst these shifts underscores its strong brand loyalty and effective market positioning in New York's Pre-Roll sector.
Notable Products
In December 2024, the top-performing product from Ruby Farms was the Classics - White Widow Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank from previous months with sales of 12,161 units. The Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) held steady at the second position, following its rise from third place in October. Classics - Granddaddy Purple Pre-Roll 7-Pack (3.5g) remained consistent at the third rank, showing stable performance. Doobies - Black Cherry Gelato Pre-Roll 7-Pack (3.5g) also maintained its fourth-place ranking throughout the last few months. Notably, the Classics - Strawberry Guava Pre-Roll 7-Pack (3.5g) entered the rankings in December, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
