.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Ruby Farms has shown varied performance across different product categories and states. In New York, the brand has maintained a stronghold in the Pre-Roll category, consistently ranking first from August through November 2024. This suggests a robust market presence and consumer preference for their pre-roll products. However, in the Edible category, Ruby Farms only appeared in the rankings in August, securing the 26th position, which indicates a lack of sustained visibility in this segment. The absence from the top 30 in subsequent months could suggest either a drop in popularity or increased competition in the edible space.
In contrast, the Vapor Pens category in New York presents a different narrative. Ruby Farms appeared sporadically in the rankings, with positions fluctuating from 40th in August to 45th in November. This downward trend in rankings might reflect challenges in maintaining market share or consumer interest in their vapor pen offerings. Notably, the brand's absence from the rankings in September highlights a potential area for improvement or strategic reevaluation. Despite these fluctuations, the overall sales figures for Ruby Farms in the Pre-Roll category indicate a positive trajectory, underscoring their strength in this particular market segment.
Competitive Landscape
In the competitive landscape of the New York pre-roll market, Ruby Farms has consistently maintained its top position from August to November 2024, showcasing its strong brand presence and customer loyalty. Despite a slight dip in sales from August to September, Ruby Farms rebounded with significant growth in October and November, indicating a robust upward trend. In contrast, Florist Farms experienced a decline in sales and dropped from second to third place in September, maintaining that position through November. Meanwhile, Dank. By Definition climbed to second place in September and held steady, although their sales figures fluctuated. The consistent ranking of Ruby Farms as number one, coupled with its sales recovery and growth, underscores its competitive advantage in the market, while competitors face challenges in maintaining their positions and sales volumes.
Notable Products
In November 2024, the top-performing product from Ruby Farms was the Classics - White Widow Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its position as the number one seller for the fourth consecutive month with sales reaching 11,638 units. The Classics - Granddaddy Purple Pre-Roll 7-Pack (3.5g) also held steady in the second position, showing consistent demand. The Doobies - Black Cherry Gelato Pre-Roll 7-Pack (3.5g) climbed back to third place, improving from its fourth position in October. The Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) rose to fourth place, showing a positive trend since its entry in October. Meanwhile, the Classics - White Widow Pre-Roll 7-Pack (5g) slipped to fifth place, indicating a slight decrease in its sales momentum compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
