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Jan-2025
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Overview
Market Insights Snapshot
Ruby Farms has demonstrated a strong performance in the New York market, particularly in the Pre-Roll category where it has consistently held the top rank from October 2024 through January 2025. This consistency in maintaining the number one spot suggests a robust market presence and consumer preference for their Pre-Roll products. However, in the Vapor Pens category, Ruby Farms has not managed to break into the top 30 for December 2024, indicating a potential area for growth or a shift in consumer demand. Despite this, the brand did re-enter the rankings in January 2025 at position 51, which might suggest a slight recovery or increased competitive pressure in the Vapor Pens segment.
Examining sales trends, Ruby Farms experienced fluctuations in monthly sales within the Pre-Roll category, with a notable peak in November 2024. This peak could suggest a seasonal demand or successful marketing strategies during that period. In contrast, the Vapor Pens category shows a more challenging landscape for Ruby Farms, with sales declining from November 2024 to January 2025. This downward trend might indicate a need for strategic adjustments or innovation to regain consumer interest. Overall, while Ruby Farms enjoys a strong foothold in the Pre-Roll category, there is room for improvement and strategic focus in the Vapor Pens market to enhance their competitive position in New York.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in New York, Ruby Farms has consistently maintained its top position from October 2024 through January 2025. This stable ranking highlights its strong market presence and consumer preference. Despite fluctuations in monthly sales, Ruby Farms has managed to outperform competitors such as Dank. By Definition and Florist Farms, which have held the second and third positions, respectively, during the same period. Notably, Dank. By Definition showed a significant sales surge in November 2024, yet it wasn't enough to surpass Ruby Farms' leading rank. Meanwhile, Florist Farms consistently held the third position, indicating a stable yet less competitive stance compared to Ruby Farms. This analysis suggests that Ruby Farms' dominance in the New York Pre-Roll market is attributed to its ability to sustain high sales volumes, even amidst competitive pressures.
Notable Products
In January 2025, Ruby Farms' top-performing product was the Classics - White Widow Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank consistently from October 2024 with sales reaching 10,242 units. The Doobies - Blue Dream Pre-Roll 7-Pack (3.5g) also held its steady second place, showcasing stable consumer preference. The Classics - Granddaddy Purple Pre-Roll 7-Pack (3.5g) climbed to third place from a previous fourth-place ranking in December 2024, indicating a positive shift in customer interest. Meanwhile, the Doobies - Sour Diesel Pre-Roll 7-Pack (3.5g) slipped to fourth place after a previous third-place position in the last two months. Notably, the Doobies - Sour Tangie Pre-Roll 7-Pack (3.5g) entered the rankings for the first time at fifth place, suggesting a growing demand for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
