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Oct-2024
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Overview
Market Insights Snapshot
In the state of Illinois, Safety Meeting has shown a mixed performance across different cannabis categories. Their presence in the concentrates category slipped out of the top 30 by September 2024, indicating a potential area of concern. Similarly, in the flower category, Safety Meeting also did not make it to the top 30 by September, which could suggest a need to reassess their strategies in this segment. However, the brand maintained a presence in the pre-roll category, although their ranking fell from 46th in July to 57th by October. This decline in pre-rolls is mirrored by a significant drop in sales from $34,293 in September to $11,390 in October. In contrast, their performance in vapor pens showed a slight recovery in October, climbing back to the 65th position after being absent from the top 30 in September.
In Nevada, Safety Meeting's performance in the flower category shows a more optimistic trend. The brand improved its ranking significantly from 45th in August to 23rd by October. This upward movement is supported by a substantial increase in sales, from $123,448 in September to $268,392 in October, suggesting a strong market presence and possibly effective marketing or product strategies. This positive trajectory in Nevada's flower category contrasts with the brand's challenges in Illinois, highlighting the variability in performance across state lines. Such insights could be crucial for stakeholders looking to understand the brand's market dynamics and potential areas for growth or improvement.
Competitive Landscape
In the Nevada Flower category, Safety Meeting has demonstrated a notable improvement in its competitive positioning over the past few months. After starting at a rank of 30 in July 2024, Safety Meeting experienced a dip, falling to 45 in August and 42 in September. However, by October, the brand made a significant leap to rank 23, indicating a strong recovery and potential growth in market presence. This upward trend in rank is mirrored by a substantial increase in sales, which more than doubled from September to October. In contrast, Khalifa Kush showed fluctuating performance, peaking at rank 23 in September but dropping slightly to 24 in October. Meanwhile, Flower House maintained a relatively stable position, hovering around the mid-20s, while Kushberry Farms and Super Good both improved their rankings, with Super Good surpassing Safety Meeting by reaching rank 21 in October. These dynamics suggest that while Safety Meeting is gaining traction, it faces stiff competition from brands like Super Good, which also saw a significant sales boost, and Kushberry Farms, which closely trails in rank.
Notable Products
In October 2024, Safety Meeting's top-performing product was Durban Poison (14g) in the Flower category, achieving the number one rank with notable sales of 916 units. Bio-Jesus (14g), also in the Flower category, climbed to the second position from its previous fourth-place ranking in August, with sales reaching 760 units. Grandpa's Cookies R1 Pre-Roll (1g) maintained a strong presence, securing the third spot, a slight drop from its peak in July but consistent since September. Las Vegas Kush Cake (14g) entered the top five for the first time, landing in fourth place with 399 units sold. Finally, Chem D (3.5g) rounded out the top five, debuting in October with 357 units sold.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
