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Dec-2024
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Overview
Market Insights Snapshot
In the Washington market, Saints has shown a mixed performance across different product categories. In the Edible category, Saints has not made it into the top 30 brands during the last quarter of 2024, with rankings of 37 in November and 36 in December. This suggests that while they are close, they are just outside the top tier of brands, which could be seen as a potential area for improvement. On the other hand, the Pre-Roll category tells a more positive story for Saints, with a steady climb from a rank of 36 in September to a more competitive rank of 29 by December. This upward trend indicates a growing consumer preference for Saints' Pre-Roll products, which might be an area of focus for the brand as they strategize for the upcoming year.
Despite not making the top 30 in the Edible category, Saints' performance in Pre-Rolls in Washington is noteworthy. The consistent improvement in their ranking each month reflects a strong market presence and consumer acceptance. The sales figures for Pre-Rolls also support this narrative, showing a healthy increase from October to December, which suggests that Saints is effectively capturing market share in this category. This contrast between the two categories highlights where Saints might concentrate their efforts to enhance their market position further. Understanding these dynamics is crucial for stakeholders looking to gauge Saints' market strategies and future growth potential.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, Saints has shown a notable upward trajectory in rankings from September to December 2024. Starting at rank 36 in September, Saints improved to rank 29 by December, indicating a positive trend in market presence. This rise is significant when compared to competitors like Seattle Marijuana Company, which fluctuated in ranks, ending at 30 in December, and Freddy's Fuego (WA), which remained relatively stable but lower in rank at 36. Meanwhile, Shatter J's by Seattle Marijuana Company consistently performed well, maintaining a higher rank than Saints throughout the period, ending at 28 in December. Despite this, Saints' sales growth trajectory, particularly the jump from October to December, suggests a strengthening brand presence, potentially poised to challenge higher-ranked competitors in the coming months.
Notable Products
In December 2024, Saints' top-performing product was Tattoo Pre-Roll 5-Pack (3.5g) in the Pre-Roll category, maintaining its position at rank 1 with notable sales of $780. Headbanger Pre-Roll 5-Pack (3.5g) rose to the second position, a significant jump from its previous absence in the rankings. Lavender (3.5g) secured the third spot in the Flower category, consistent with its performance in September 2024. Death Valley OG Pre-Roll 5-Pack (3.5g) entered the top five at rank 4, while Lavender Pre-Roll 5-Pack (3.5g) dropped to fifth place after previously ranking second in November. Overall, there was a noticeable shift in rankings, with several products reappearing and climbing the ranks, indicating dynamic market preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
