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Jul-2024
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Overview
Market Insights Snapshot
In Washington, the performance of the Saints brand has shown a mixed trend across various categories. In the Edible category, Saints did not make it into the top 30 rankings from April through July 2024, indicating a decline or lack of competitiveness in this segment. Their Flower category also did not rank within the top 30, suggesting that Saints may need to invest more in this area to gain visibility and market share. However, the Pre-Roll category has been a relative stronghold for Saints, maintaining a consistent presence in the rankings from 24th in April to 28th in July, despite some fluctuations in sales figures. This indicates a steady demand for their Pre-Roll products, although there is a slight downward trend that may need addressing.
While the Edible and Flower categories did not perform well enough to be ranked, the Pre-Roll segment's performance in Washington offers a positive note. Saints managed to stay within the top 30 brands, peaking at 23rd in May before experiencing a slight decline to 28th by July. This consistency in the Pre-Roll category, despite the slight drop, suggests a loyal customer base and a product line that resonates well with consumers. The brand's ability to maintain a strong presence in this category highlights a potential area of focus for future growth and marketing efforts. The varying performance across categories underscores the importance of targeted strategies to bolster weaker segments while capitalizing on strengths.
Competitive Landscape
In the competitive landscape of the Washington pre-roll market, Saints has experienced notable fluctuations in its rank and sales over recent months. Saints held a rank of 24 in April 2024, improving slightly to 23 in May, but then saw a decline to 27 in June and further to 28 in July. This downward trend contrasts with the performance of competitors such as Bondi Farms, which improved its rank from 35 in April to 26 in July, and Western Cultured, which consistently improved from 31 in April to 27 in July. Despite these shifts, Saints' sales figures remained relatively strong, peaking in May before experiencing a decline in subsequent months. Meanwhile, High End Farms and Seattle Marijuana Company also showed upward trends in their rankings, suggesting a competitive market where Saints must strategize effectively to regain and maintain higher positions.
Notable Products
In July 2024, the top-performing product from Saints was the Sunset x Sunris Pre-Roll 10-Pack (7g), maintaining its first-place ranking for the fourth consecutive month with impressive sales of $885. The Multi Art Pack Pre-Roll 5-Pack (3.5g) moved up one spot from June to secure the second position. The Black Mamba (3.5g) flower product entered the rankings for the first time in third place. The Marmalade Pre-Roll 5-Pack (3.5g) debuted in fourth place, while the Tattoo Pre-Roll 5-Pack (3.5g) followed closely in fifth place. Notably, the Sunset x Sunris Pre-Roll 10-Pack (7g) saw a significant increase in sales compared to previous months, indicating strong consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
