.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Sand Castle Hash Co. has demonstrated a notable performance in the Oregon market, particularly within the Concentrates category. Over the past few months, the brand has shown a positive upward trend, moving from a rank of 26 in July 2024 to 23 by October 2024. This steady climb in ranking suggests a strengthening presence and possibly an increasing consumer preference or effective distribution strategy in the state. However, it's worth noting that while they have maintained a position within the top 30, their Vapor Pens category did not achieve the same level of success, as they have not broken into the top 30 rankings, with a decline from rank 53 in July to 76 in October. This may indicate challenges in this category that the brand may need to address to improve its market position.
Examining sales trends, Sand Castle Hash Co. experienced fluctuations in sales figures across the months. In the Concentrates category, despite a dip in October sales compared to September, the brand managed to improve its rank, which could imply a competitive pricing strategy or increased market share. On the other hand, the Vapor Pens category saw a significant drop in sales from July to October, which aligns with their declining rank. This disparity between categories highlights the importance of strategic focus and potential re-evaluation of product offerings or marketing efforts in the Vapor Pens segment to regain traction. Such insights into category performance and state-specific dynamics can be crucial for stakeholders looking to optimize brand strategies.
Competitive Landscape
In the competitive landscape of Oregon's concentrates category, Sand Castle Hash Co. has shown a modest upward trajectory in its ranking from July to October 2024, moving from 26th to 23rd place. Despite this improvement, the brand still faces stiff competition from established players. For instance, Mana Extracts has consistently maintained a higher rank, even though their sales have seen a downward trend, indicating potential market share vulnerability. Meanwhile, Verdant Leaf Farms has also experienced fluctuations in rank but has generally stayed ahead of Sand Castle Hash Co. in terms of sales. Interestingly, Oregon Cannabis Collective (OCC) made a notable entry into the top 25 by October, which could signal emerging competition. Sand Castle Hash Co.'s sales figures have shown some variability, suggesting an opportunity to capitalize on the declining sales of competitors like Mana Extracts and to strategize against the rising presence of brands like OCC.
Notable Products
In October 2024, Sand Castle Hash Co.'s top-performing product was Modified Grape (Bulk) in the Flower category, which climbed to the number 1 spot with sales reaching 1372 units. Super Boof Pre-Roll (0.5g) in the Pre-Roll category also performed strongly, securing the second position with a significant increase from previous months. Mimosa 6* WPFF Live Rosin (1g) in the Concentrates category dropped to third place, despite having been the top seller in September. Deadhead OG Temple Ball Hash (1g), another Concentrate, fell to fourth place from its previous leading position in July and August. Notably, Truffle Temple Ball Hash (1g) made its debut in the rankings at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
