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Jan-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Sapura has shown notable progress in the Edible category. Starting from a rank of 43 in October 2024, the brand climbed to 22 by January 2025. This upward trajectory suggests a strengthening market presence and growing consumer acceptance. The sales figures support this trend, with a substantial increase from $55,710 in October to $125,435 in January, indicating a successful strategy in capturing market share. However, the initial lack of a top 30 ranking in October highlights the competitive nature of the market and the challenges Sapura faced before gaining traction.
In the Vapor Pens category, Sapura's performance in Massachusetts has been less dynamic compared to Edibles, yet still positive. The brand improved its ranking from 43 in October 2024 to 33 in January 2025, demonstrating a gradual but steady penetration into the market. Although the sales figures increased from $116,230 to $177,455 over the same period, the slower rank progression compared to Edibles suggests a more competitive or saturated market environment. The absence from the top 30 in October indicates initial hurdles in establishing a foothold, yet the consistent climb reflects resilience and potential for further growth.
Competitive Landscape
In the Massachusetts vapor pens category, Sapura has demonstrated a notable upward trajectory in brand ranking, moving from 43rd place in October 2024 to 33rd by January 2025. This positive shift indicates a strengthening market presence, contrasting with the declining ranks of competitors such as AiroPro, which slipped from 22nd to 31st, and The Essence, which fell from 30th to 35th over the same period. Meanwhile, Glorious Cannabis Co. and Treeworks have shown mixed results, with slight improvements in their rankings. Sapura's consistent sales growth, particularly in December 2024 and January 2025, suggests a successful strategy in capturing consumer interest, potentially driven by product innovation or effective marketing campaigns. This upward trend positions Sapura as a rising competitor in the Massachusetts market, challenging established brands and setting the stage for further growth.
Notable Products
In January 2025, Sapura's top-performing product was the Outrageous Orange Gummies 20-Pack (100mg) in the Edible category, maintaining its first-place rank from December with impressive sales of 2340 units. Mango Tango Gummies 20-Pack (100mg) rose to the second position, showing significant growth from its fourth-place rank in December. Strawberry Banana Dreamin' Gummies 20-Pack (100mg) also climbed up the rankings to secure third place, up from fifth in the previous month. Blazing Blue Raspberry Gummies 20-Pack (100mg) re-entered the rankings in fourth place, having not been ranked in December. The Super Charged Cherry RSO Gummies 20-Pack (100mg) experienced a decline, moving from second place in December to fifth in January, despite an increase in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
