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Sep-2024
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Overview
Market Insights Snapshot
Sauced has shown varied performance across different states and product categories over the past few months. In California, their presence in the Vapor Pens category has been relatively stable, although there was a slight decline from 48th in July to 59th by September. This could indicate increasing competition or changing consumer preferences in the state. Meanwhile, in Nevada, Sauced saw a notable improvement in the Flower category, climbing from not being in the top 30 in June to 68th in August, before slightly dropping to 82nd by September. Despite this fluctuation, the brand's improved ranking from June suggests a positive reception to their flower products in Nevada. However, their absence from the top 30 in the Pre-Roll category in September marks a potential area of concern or opportunity for growth.
In Nevada, Sauced's performance in the Vapor Pens category has been more consistent. They maintained a position in the top 30 throughout the summer, peaking at 22nd in July before stabilizing at 28th in August and September. This consistency could reflect a strong brand presence and customer loyalty in the state. On the other hand, in Arizona, Sauced did not make it into the top 30 for Vapor Pens from June to September, indicating a potential struggle to capture market share in this category. The absence of a ranking in Arizona suggests that there might be untapped potential or challenges that the brand needs to address to improve its market position. Overall, the brand's performance varies significantly across states and categories, highlighting areas of strength and opportunities for strategic improvements.
Competitive Landscape
In the competitive landscape of vapor pens in California, Sauced has experienced notable fluctuations in its market positioning from June to September 2024. Initially holding a strong position at 51st rank in June, Sauced improved to 48th in July, but faced a decline to 59th by September. This downward trend in rank coincides with a decrease in sales from $307,609 in July to $205,290 in September. In contrast, brands like Sherbinskis and Allswell have shown resilience, with Allswell notably climbing from 81st in August to 57th in September, alongside a sales increase. Meanwhile, Surplus (Surplus Cartridge Co.) has maintained a relatively stable rank, showing slight improvement from 79th in June to 61st in September, with a corresponding rise in sales. These dynamics suggest that while Sauced has faced challenges, competitors are capitalizing on market opportunities, emphasizing the need for strategic adjustments to regain traction in this competitive category.
Notable Products
In September 2024, the top-performing product for Sauced was the Jack Diesel Live Resin Disposable (1g) in the Vapor Pens category, climbing to the first rank with sales of 1277 units. Kings Kush Live Resin Disposable (1g) followed closely as the second top product, showing a consistent rise from fourth place in July to second in September. Animal Mintz Live Resin Disposable (1g) made its debut in the rankings, securing the third spot. Watermelon Bomb Live Resin Sauce Cartridge (1g) entered the rankings in fourth place, while Granddaddy Purp Live Resin Disposable (1g) saw a decline, dropping to fifth from its first-place position in June. This month's shifts highlight a dynamic change in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
