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Dec-2024
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Overview
Market Insights Snapshot
Seed and Smith (LBW Consulting) has shown a notable performance in the Colorado market, particularly in the Vapor Pens category. Over the last four months, the brand has climbed from a rank of 28 in September to an impressive 13 by December, indicating a strong upward trajectory in this category. This movement is accompanied by a significant increase in sales, highlighting their growing popularity. In the Concentrates category, Seed and Smith has also made progress, moving from rank 28 in September to 19 by December, although sales saw a slight dip in December compared to previous months. This suggests that while the brand is gaining recognition, there may be fluctuations in consumer demand or competition within the category.
In contrast, the Flower category presents a mixed picture for Seed and Smith in Colorado. The brand has hovered around the 50s in rank, with a slight improvement from 53 in November to 48 in December. This indicates a stable yet modest presence in the category, with room for growth. Meanwhile, the Pre-Roll category has seen a more dynamic change, with the brand moving from rank 66 in September to 33 in December, suggesting a positive trend in consumer preference for their products. However, the absence of Seed and Smith in the top 30 for some categories could be seen as a challenge, emphasizing the competitive nature of the market and the need for strategic advancements to enhance their presence further.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, Seed and Smith (LBW Consulting) has shown a remarkable upward trajectory in brand ranking from September to December 2024. Initially ranked 28th in September, the brand climbed to 13th by December, indicating a significant improvement in market presence. This positive trend contrasts with brands like The Clear, which experienced a decline from 9th to 15th place, and The Colorado Cannabis Co., which maintained a relatively stable position but did not show the same upward momentum. Meanwhile, Next1 Labs LLC also improved its rank, albeit less dramatically, moving from 21st to 12th. Notably, X Vapes made a significant leap from 57th to 11th, suggesting a highly competitive environment. Seed and Smith's sales growth aligns with its rank improvement, suggesting effective strategies in capturing market share, which could be further analyzed with advanced data insights.
Notable Products
In December 2024, Seed and Smith (LBW Consulting) saw Mac Stax (14g) leading the sales as the top-performing product, maintaining its first position from November with sales of 1737 units. Orange Cookies Chem Live Terp Cartridge (1g) emerged as the second best-seller, while Apricot Scone (1g) secured the third spot, having previously been the leader back in September. The fourth position was held by OG Banana Live Resin Cartridge (1g), which slipped from its earlier fourth rank in October. Super Boof Live Resin Cartridge (1g) rounded out the top five, debuting in the rankings for December. This shift in rankings highlights a strong preference for both Flower and Vapor Pens categories during the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
