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Nov-2024
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Overview
Market Insights Snapshot
Senior Moments, a cannabis brand specializing in edibles, has shown a consistent presence in the New York market, although it has not broken into the top 30 brands over the past few months. Despite this, the brand maintained a stable ranking from August to November, hovering around the 38th to 40th positions. This steadiness suggests a loyal customer base or consistent sales volume, even though it hasn't achieved top-tier status. Notably, the sales figures experienced a dip in October but showed a slight recovery in November, indicating potential seasonal fluctuations or market dynamics affecting consumer purchasing behavior.
Across other states and categories, Senior Moments did not make it into the top 30 rankings, highlighting a possible area for growth or a need for strategic adjustments. This absence from the top rankings could be a concern, especially if the brand aims to expand its market share beyond New York. The brand's focus on edibles might mean it faces stiff competition from more established or diversified brands in other regions. Exploring opportunities in different categories or enhancing marketing strategies could be crucial for improving their standings in the future.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Senior Moments has maintained a relatively stable position, ranking consistently at 40th place in both October and November 2024. This stability contrasts with the fluctuating ranks of competitors such as High Peaks, which experienced a decline from 36th to 38th place over the same period, and Ithaca Organics Cannabis Co., which dropped from 38th to 44th place. Despite a slight dip in sales from September to October, Senior Moments managed to recover slightly in November, indicating resilience in its market position. Meanwhile, Chef For Higher maintained a steady rank at 39th, just ahead of Senior Moments, but with sales showing a downward trend from October to November. This competitive analysis highlights that while Senior Moments faces challenges from brands like Chef For Higher, its consistent ranking suggests a loyal customer base, providing a solid foundation for potential growth in the New York edible market.
Notable Products
In November 2024, the top-performing product from Senior Moments was the CBD/THC 1:1 Cinna-Mints Relief Mint 20-Pack, leading the rankings in the Edible category with sales of 339 units. This product has consistently improved its position, moving from fourth in August to first by November. The Lemon Ginger Sleep Wellness Gummies 20-Pack maintained a strong presence, ranking second in November, despite a drop in sales compared to previous months. Winter Green Mingle Mints held steady in the third position across the months, showing consistent demand. The CBD/THC 1:1 Florida Citrus Time Machine Gummies remained in fourth place, while the CBD/THC 1:1 Soother Relief Tincture maintained its fifth-place ranking, reflecting stable but lower sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
