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Jan-2025
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Overview
Market Insights Snapshot
Senior Moments has shown varied performance across different categories and states over the past few months. In the New York market, the brand's presence in the Edible category has been inconsistent. Despite not making it into the top 30 rankings from October 2024 to January 2025, there was a notable fluctuation in sales figures, peaking in November 2024. This peak suggests potential seasonal factors or promotional activities that may have temporarily boosted their sales, though the brand's inability to maintain a top 30 ranking indicates challenges in sustaining competitive performance in this category.
The data suggests that while Senior Moments has the potential to make an impact, maintaining a consistent foothold in competitive categories remains a challenge. The absence from the top 30 rankings in New York for several months could be seen as a missed opportunity, especially given the initial sales peak. This could imply either a high level of competition or a need for strategic adjustments in marketing or product offerings to better align with consumer preferences. Understanding the underlying reasons for these fluctuations could provide valuable insights for stakeholders looking to optimize their market strategy.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Senior Moments has experienced notable fluctuations in its market ranking over the past few months. Starting at rank 42 in October 2024, the brand saw a slight decline to rank 44 in November and further to rank 47 in December, before dropping out of the top 20 by January 2025. This downward trend in rank coincides with a decrease in sales from November to January. In comparison, OHHO maintained a relatively stable presence, starting at rank 52 in October and improving slightly to rank 56 in November, before also dropping out of the top 20. Meanwhile, NEXT and Happy Cabbage Farms did not make it into the top 20 during this period, indicating a more challenging competitive environment for these brands. The shifting ranks and sales figures suggest that while Senior Moments initially held a stronger position, increased competition and market dynamics have impacted its standing, highlighting the need for strategic adjustments to regain market share.
Notable Products
In January 2025, the Lemon Ginger Sleep Wellness Gummies 20-Pack maintained its position as the top-selling product for Senior Moments, despite a decrease in sales to 129 units. The CBD/THC 1:1 Florida Citrus Time Machine Gummies rose to the second position, showing consistent improvement from its fourth-place ranking in previous months. Winter Green Mingle Mints held steady in third place, though its sales figures saw a significant drop. The CBD/THC 1:1 Cinna-Mints Relief Mint slipped to fourth place after being a top contender in earlier months. Finally, the CBD/THC 1:1 Soother Relief Tincture remained in fifth place, reflecting its niche but stable market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
