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Nov-2024
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Overview
Market Insights Snapshot
Shaman Extracts has shown varied performance across different product categories in California. In the concentrates category, the brand experienced a fluctuating ranking, peaking at 41st in October 2024 before dropping to 78th by November. This indicates a temporary surge in popularity that was not sustained. On the other hand, the edibles category has been a strong performer for Shaman Extracts, with a steady climb from 64th in August to 26th by November, suggesting a growing acceptance and preference among consumers. The vapor pens category, however, tells a different story, with the brand's ranking hovering mostly outside the top 60, indicating a need for strategic improvements to capture more market share in this segment.
Examining the sales trends, Shaman Extracts' edibles have shown remarkable growth, with sales more than doubling from August to November 2024, reflecting their improved ranking. This suggests that their product offerings in this category are resonating well with consumers in California. In contrast, the sales for vapor pens have seen a decline from August to November, aligning with their drop in ranking, which could indicate increasing competition or shifting consumer preferences. Interestingly, the brand's presence in the concentrates category, despite not consistently ranking in the top 30, saw a significant spike in sales in October, hinting at a potential seasonal demand or successful promotional efforts during that period.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Shaman Extracts has demonstrated a notable upward trajectory in recent months. Starting from a rank of 64 in August 2024, Shaman Extracts climbed to 26 by November 2024, indicating a significant improvement in its market position. This rise in rank suggests a successful strategy in capturing consumer interest and increasing sales, contrasting with brands like Kushy Punch and Punch Extracts / Punch Edibles, which have maintained relatively stable positions around the mid-20s. Meanwhile, Big Pete's Treats experienced a decline from a consistent 21st rank to 24th in November, potentially indicating a loss of market share that Shaman Extracts could be capitalizing on. This dynamic shift highlights Shaman Extracts' growing influence in the market, suggesting that their strategies could be effectively resonating with consumers compared to their competitors.
Notable Products
In November 2024, the Juicy Pineapple Live Resin Gummies 10-Pack (100mg) maintained its position as the top-performing product for Shaman Extracts, with notable sales of 6,187 units. Following closely, the Mixed Berry Blast Live Resin Gummies (100mg) held steady at the second rank, showing a consistent rise from fourth place in August 2024. Passion Fruit Guava Live Resin Gummies (100mg) continued its upward trend, securing the third spot for two consecutive months. The Thin Mint GSC Cured Resin Cartridge (1g) made its debut in the rankings at fourth place, suggesting a growing interest in vapor pens. Finally, the Hybrid Chili Mango Live Resin Gummies 10-Pack (100mg) entered the top five, indicating a diverse range of popular flavors in the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
