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Oct-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Shattered Thoughts has shown a consistent presence in the Edible category, maintaining a rank within the top 30 brands from July through October 2024. The brand held steady at the 22nd position in both July and August, improved slightly to 20th in September, but experienced a minor decline to 21st in October. Despite this slight fluctuation, Shattered Thoughts has managed to remain competitive in a crowded market. However, the sales figures indicate a downward trend from August to October, which might suggest challenges in maintaining momentum or facing increased competition. This could be a signal for the brand to reassess its strategies in the Edible category to sustain its market position.
On the other hand, Shattered Thoughts' performance in the Pre-Roll category in Michigan has been less prominent. The brand did not secure a spot in the top 30 rankings from July to September 2024, finally entering the list at 97th place in October. This late entry into the rankings indicates that while the brand might be making efforts to penetrate the Pre-Roll market, it still has a significant journey ahead to establish itself as a notable player. The absence from the top 30 for several months could be interpreted as a challenge in gaining traction or market share in this category. This highlights an area for potential growth and development for Shattered Thoughts if they aim to diversify their presence across different product categories.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Shattered Thoughts has experienced fluctuating rankings over the past few months, with a notable improvement in September 2024 when it briefly entered the top 20, ranking 20th, before slipping to 21st in October. This fluctuation is indicative of a challenging market environment, as competitors like Mischief consistently maintained higher ranks, peaking at 17th in August and stabilizing at 18th in October. Meanwhile, Lost Farm also showed resilience, climbing to 18th in September and securing 19th in October. Interestingly, Mojo (Edibles) and High Minded both experienced a downward trend, with Mojo dropping from 20th in August to 23rd in October, and High Minded falling from 14th in July to 22nd by October. Despite these challenges, Shattered Thoughts' ability to re-enter the top 20 in September suggests potential for growth if strategic adjustments are made to capture market share from these competitors.
Notable Products
In October 2024, Cherry Berry Gummies 10-Pack (200mg) maintained its position as the top-selling product for Shattered Thoughts, continuing its consistent rank of 1 since July. Strawberry Cream Gummies 10-Pack (200mg) improved its rank from 3 in September to 2 in October, with sales figures reaching 6750. Blueberry Lemonade Gummies 10-Pack (200mg) climbed to the 3rd position, showing a positive trend from its 5th place in September. Peaches And Cream Gummies 10-Pack (200mg) held steady at 4th place across August to October. Ruby Limeapple Gummies 10-Pack (200mg) re-entered the rankings in October at 5th place, after not being ranked in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
