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Dec-2024
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Overview
Market Insights Snapshot
In the Michigan market, Shattered Thoughts has shown a consistent presence in the Edible category. The brand maintained its ranking within the top 30 throughout the last quarter of 2024, although it experienced some fluctuations. Starting at rank 22 in September, the brand slipped slightly to 23 in October and hit the edge of the top 30 in November. However, by December, Shattered Thoughts improved its position to rank 25. This movement suggests a resilient performance despite a dip in November, with December sales rebounding to levels similar to those earlier in the year. The ability to remain within the top 30 indicates a stable demand for their edible products, even as the market dynamics shift.
On the other hand, Shattered Thoughts' performance in the Pre-Roll category in Michigan highlights a different challenge. The brand was not ranked in the top 30 for the months of September, November, and December, finally appearing at rank 99 in October. This suggests that their presence in the Pre-Roll category is minimal compared to competitors, indicating potential areas for growth or reevaluation of their strategy in this segment. The absence from the top rankings could either reflect a focus on other categories or a need to enhance their product offerings to capture more of the market share in Pre-Rolls.
Competitive Landscape
In the competitive landscape of the Edible category in Michigan, Shattered Thoughts experienced fluctuating rankings from September to December 2024, with a notable dip in November when it fell to 30th place before recovering slightly to 25th in December. This volatility contrasts with the steady performance of Mischief, which maintained a top 25 position throughout the period, peaking at 20th in September and October. Meanwhile, Kiva Chocolate showed a strong upward trend, climbing from 31st in September to 23rd by December, indicating a significant increase in market traction. Alien Brainz also demonstrated a positive trajectory, moving from 39th to 26th, suggesting a growing consumer preference. These shifts highlight the competitive pressures Shattered Thoughts faces, particularly from brands like Mischief and Kiva Chocolate, which are gaining momentum in sales and market presence, potentially impacting Shattered Thoughts' market share and necessitating strategic adjustments to maintain its competitive edge.
Notable Products
In December 2024, the top-performing product from Shattered Thoughts was Peaches And Cream Gummies 10-Pack (200mg), which rose to the number one rank with sales of 10,131 units. Ruby Limeapple Gummies 10-Pack (200mg) climbed to second place, showing a significant increase from the fifth position in November. Cranberry Vegan Friendly Gummies 10-Pack (200mg) made a notable entry at third place, with no prior ranking in previous months. Strawberry Cream Gummies 10-Pack (200mg) experienced a slight drop to fourth position, despite a consistent presence in the top five since September. Dazzleberry Entourage Gummies (200mg) entered the rankings for the first time at fifth place, highlighting a diverse range of successful products in the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
