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Nov-2024
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Overview
Market Insights Snapshot
In the Ontario market, Shatterizer has shown a commendable upward trajectory in the Concentrates category. From August to November 2024, the brand improved its ranking from 12th to 8th place, demonstrating consistent growth and consumer preference. This upward trend is further backed by a steady increase in sales, culminating in over 214,000 in November. This sustained performance suggests that Shatterizer is effectively capturing market share in Ontario's Concentrates segment, which could be attributed to successful product offerings or strategic market positioning.
Conversely, in the Pre-Roll category within Ontario, Shatterizer's performance has been less remarkable. Despite maintaining a presence in the top 30, the brand hovered around the lower end of the ranking spectrum, only slightly improving from 31st in August to 28th in November. This indicates a potential struggle to gain significant traction in this category, contrasting with their success in Concentrates. The fluctuations in sales numbers, with a peak in September followed by a decline, may suggest challenges in maintaining consumer interest or competition from other brands. This mixed performance across categories highlights the brand's strengths and areas for potential growth within the Ontario market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Shatterizer has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from the 31st position in August 2024, Shatterizer improved its rank to 28th by November 2024, indicating a positive trend in market presence. This upward movement is significant when compared to competitors like FIGR and Divvy, which have shown more stability without significant rank changes, maintaining positions around 30th. Meanwhile, The Loud Plug experienced fluctuations, ending up at 29th in November, and OHJA consistently held a stronger position in the mid-20s. Despite a slight dip in sales in November, Shatterizer's ability to climb the ranks suggests a strengthening brand presence, potentially driven by strategic marketing efforts or product innovations, making it a brand to watch in the Ontario Pre-Roll market.
Notable Products
In November 2024, the top-performing product for Shatterizer was the 8 Ball Kush Shatter Double Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank consistently from August through November, with a notable sales figure of 13,071 units. The Rockstar Shatter Diamonds & Kief Infused Pre-Roll (1g) also held steady at the second position throughout these months. Slurricane Double Infused Pre-Roll (1g) maintained its third position, showing a sales increase in November. The 8 Ball Kush Shatter (1g) in the Concentrates category retained its fourth rank from October to November, after climbing from fifth in August. Notably, Slurricane Shatter (1g) entered the rankings at fifth place in October and maintained this position in November, showing stability in its performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
