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Oct-2024
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Overview
Market Insights Snapshot
Shatterizer has shown a commendable upward trajectory in the Concentrates category in Ontario. Starting from a rank of 12 in July 2024, the brand has steadily climbed to the 8th position by October 2024. This consistent improvement is accompanied by a notable increase in sales, indicating a growing consumer preference for their products in this category. The data suggests that Shatterizer's strategic efforts in this segment are paying off, as evidenced by their enhanced market presence and consumer engagement over the months.
Conversely, in the Pre-Roll category, Shatterizer's performance in Ontario has been less impressive, albeit showing signs of improvement. The brand was initially outside the top 30 in July, ranking at 37, but has managed to break into the top 30 by October, securing the 29th position. While the sales figures have remained relatively stable, this movement into the top 30 could signal potential for future growth. However, the brand's position in this category still lags behind its performance in Concentrates, suggesting room for strategic refinement and targeted marketing efforts to strengthen its foothold in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Shatterizer has shown a notable upward trend in rankings over the past few months, moving from 37th place in July 2024 to 29th place by October 2024. This improvement suggests a positive reception and growing market presence, although it still trails behind competitors like FIGR and Divvy, which have maintained slightly higher ranks, consistently hovering around the 30th position. Meanwhile, SUPER TOAST and Rizzlers have also been climbing the ranks, with Rizzlers notably jumping from 62nd to 27th place, surpassing Shatterizer. Despite these challenges, Shatterizer's sales figures have shown a steady increase, indicating a strong potential for further growth and competition in this dynamic market.
Notable Products
In October 2024, Shatterizer's top-performing product was the 8 Ball Kush Shatter Double Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place position for four consecutive months with a notable sales figure of 15,500. The Rockstar Shatter Diamonds & Kief Triple Infused Pre-Roll (1g) continued to hold the second rank, showing consistent performance across the months. Slurricane Double Infused Pre-Roll (1g) remained steady in third place, demonstrating stable sales. In the Concentrates category, 8 Ball Kush Shatter (1g) secured the fourth position, maintaining its rank from September, while Slurricane Shatter (1g) appeared in the rankings for the first time in October in fifth place. These rankings highlight the strong and consistent performance of Shatterizer's Pre-Roll products, with Concentrates showing emerging potential.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
