Dec-2024
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Overview
Market Insights Snapshot
In the Canadian province of Ontario, Shatterizer has shown strong performance in the Concentrates category, demonstrating a consistent upward trend in rankings from September to December 2024. Starting at the 9th position in September, the brand improved its standing each month, reaching the 6th spot by December. This positive movement is accompanied by a noticeable increase in sales, indicating growing consumer preference and market penetration within this category. Such a trajectory suggests that Shatterizer is effectively leveraging its brand presence and product offerings to capture a larger share of the Ontario Concentrates market.
Conversely, in the Pre-Roll category within Ontario, Shatterizer's performance has been relatively stable, yet not as pronounced as in Concentrates. The brand maintained its position at the 27th rank in September and October, with slight improvements to the 26th and 24th ranks in November and December, respectively. Although these rankings are lower compared to its Concentrates category performance, the steady increase in sales figures suggests that Shatterizer is gradually gaining traction. However, the absence from the top 20 indicates that there is still significant room for growth and improvement in this competitive segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Shatterizer has shown a steady improvement in its ranking from September to December 2024, moving from 27th to 24th place. This upward trend indicates a positive reception in the market, despite not breaking into the top 20. In comparison, Color Cannabis experienced fluctuations, peaking at 17th in November before slipping back to 22nd in December. Meanwhile, Buddy Blooms maintained a relatively stable position, though it fell to 23rd in December. Divvy remained outside the top 20 throughout the period, showing a slight improvement by December. The Original Fraser Valley Weed Co. also saw a decline, ending the year at 25th. Shatterizer's consistent sales growth, even in a competitive market, suggests a strengthening brand presence and potential for further rank improvements.
Notable Products
In December 2024, Shatterizer's top-performing product was the 8 Ball Kush Shatter Double Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank consistently from September through December with sales reaching 16,702 units. The Rockstar Shatter Diamonds & Kief Infused Pre-Roll (1g) also held steady at the second position throughout these months, recording sales of 8,217 units in December. The Slurricane Double Infused Pre-Roll (1g) remained in third place, showing a stable ranking with sales of 6,782 units. The 8 Ball Kush Shatter (1g) in the Concentrates category consistently ranked fourth, showing a steady increase in sales each month, culminating in 4,335 units sold in December. Slurricane Shatter (1g), also in the Concentrates category, made a return to the rankings at fifth place in December, after a brief absence in November, with sales figures of 1,790 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.