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Jan-2025
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Overview
Market Insights Snapshot
In the Canadian market, Shatterizer has shown a notable performance in the Concentrates category within Ontario. Over the span from October 2024 to January 2025, the brand has consistently improved its ranking, moving from the 8th position in October to the 6th position by December, and maintaining this rank in January. This upward trend is indicative of a solid growth trajectory in the Concentrates category, suggesting that Shatterizer is gaining traction among consumers in this segment. The brand's consistent presence in the top 10 highlights its strong market position and growing consumer preference in Ontario's Concentrates market.
Conversely, in the Pre-Roll category, Shatterizer's performance in Ontario has been less consistent. While the brand saw a slight improvement in ranking from 27th in October to 24th in December, it slipped back to the 26th position in January. The fluctuation in rankings suggests challenges in maintaining a stable position within the top 30, which could indicate increased competition or shifting consumer preferences in the Pre-Roll segment. Notably, the brand remained within the top 30 throughout the observed months, which is a positive indicator of its continued relevance in the market, despite the competitive pressures.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, Shatterizer has demonstrated notable resilience and adaptability. Over the four-month period from October 2024 to January 2025, Shatterizer's rank fluctuated slightly, starting at 27th, peaking at 24th in December, and settling at 26th by January. This performance is particularly impressive given the competitive pressures from brands like Divvy, which improved its rank from 30th to 25th, and Double J's, which maintained a relatively stable position, ending at 24th. Meanwhile, The Original Fraser Valley Weed Co. saw a decline from 24th to 27th, and Tribal remained outside the top 20, indicating a less competitive threat. Shatterizer's ability to maintain a competitive rank amidst fluctuating sales figures, notably surpassing the sales of some competitors in December, suggests a strong brand presence and consumer loyalty in the Ontario pre-roll category.
Notable Products
In January 2025, the top-performing product for Shatterizer remains the 8 Ball Kush Shatter Double Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking consistently since October 2024, with sales reaching 12,400 units. Following closely, the Rockstar Shatter Diamonds & Kief Infused Pre-Roll (1g) also held steady at the second position throughout the same period. The Slurricane Double Infused Pre-Roll (1g) similarly maintained its third-place ranking, indicating stable consumer preference for these top three Pre-Roll products. In the Concentrates category, 8 Ball Kush Shatter (1g) remained in fourth place, while Electric Grapefruit Shatter (1g) re-entered the rankings at fifth place, showing a resurgence in popularity. Overall, the rankings for these products have remained unchanged from previous months, highlighting consistent market demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
