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Nov-2024
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Overview
Market Insights Snapshot
Analyzing the performance of She Don't Know, a cannabis brand, across various categories and states reveals interesting trends. In the Edible category within Oregon, the brand has shown fluctuating rankings over recent months. Starting in August 2024, She Don't Know was positioned at rank 29. By September, the brand experienced a slight dip, falling out of the top 30, only to regain its position in October at rank 29 again. However, by November, it slipped once more to rank 32. This inconsistency in ranking suggests a competitive market landscape and potential challenges in maintaining a steady foothold in the Edible category within Oregon.
Despite these shifts in rankings, an examination of sales figures provides additional context to the brand's performance. While the rankings saw fluctuations, the sales figures from August to November indicate a somewhat stable trend with minor variations. The sales in November were slightly higher than in September, suggesting some recovery or stabilization efforts. However, the brand's inability to consistently stay within the top 30 in Oregon's Edible category highlights the competitive pressures it faces. This pattern of movement underscores the need for strategic adjustments to enhance brand visibility and market share in the region.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, She Don't Know has experienced fluctuating rankings from August to November 2024, indicating a dynamic market presence. Despite a brief improvement in September, where it climbed to 31st place, She Don't Know's rank dropped to 32nd by November. This trajectory contrasts with Pacific Wave, which, despite a dip in September, maintained a stronger presence, ranking consistently higher than She Don't Know. Meanwhile, Concrete Jungle and Crown B Alchemy also showcased volatility, with Concrete Jungle re-entering the top 30 in November and Crown B Alchemy experiencing a rank drop in the same month. The sales trends reflect these rankings, with She Don't Know's sales showing a slight decline from August to November, suggesting a need for strategic adjustments to regain competitive edge in this evolving market.
Notable Products
In November 2024, the top-performing product for She Don't Know was the Raspberry Fruit Crunchers Gummy (100mg) in the Edible category, maintaining its leading position from October with sales of 471 units. The Strawberry Fruit Crunchers Gummy (100mg) followed closely in second place, having dropped from its top position in October. The Blueberry Fruit Crunchers Gummy (100mg) remained consistent in third place, showing a slight increase in sales from the previous month. Cherry Fruit Crunchers Gummy (100mg) held steady in fourth place, with a notable increase in sales compared to October. Finally, the Orange Fruit Crunchers Gummy (100mg) continued its stable performance, retaining the fifth position for two consecutive months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
