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Sep-2024
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Overview
Market Insights Snapshot
She Don't Know has shown a steady presence in the Oregon market, particularly within the Edible category. Over the past few months, the brand has gradually improved its ranking, moving from 29th place in June 2024 to 26th in September 2024. This upward trajectory indicates a positive reception and growing consumer interest in their products despite a slight dip in sales from August to September. Such a consistent climb in rankings within a competitive market like Oregon's suggests that She Don't Know is effectively capturing a niche, even as overall sales figures show some fluctuation.
However, it's noteworthy that She Don't Know has not yet broken into the top 30 brands in any other state or province, which could be seen as a limitation in their market penetration strategy outside of Oregon. This absence from the rankings in other regions may highlight areas for potential growth or indicate challenges in scaling their brand presence beyond their current stronghold. The brand's ability to maintain and improve its position in Oregon's Edible category suggests a solid local strategy, but their absence elsewhere could point to a need for strategic adjustments to expand their footprint.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, She Don't Know has shown a notable upward trend in rankings from June to September 2024. Starting at 29th place in June, the brand improved to 26th by September, indicating a positive trajectory amidst fluctuating market dynamics. In contrast, Willamette Valley Alchemy experienced a decline in sales over the same period, dropping from 26th to 27th place, which could suggest a shift in consumer preference towards She Don't Know. Meanwhile, Mellow Vibes (formerly Head Trip) maintained a stable position at 24th, while Pacific Wave experienced a significant drop from 19th to 25th, despite a strong performance in earlier months. These dynamics highlight She Don't Know's potential to capture more market share as competitors face challenges in maintaining their positions.
Notable Products
In September 2024, the top-performing product for She Don't Know was Raspberry Fruit Crunchers Gummy (100mg) in the Edible category, reclaiming the number one spot with sales totaling 480 units. Blueberry Fruit Crunchers Gummy (100mg) dropped to second place from its previous top rank in August, while Strawberry Fruit Crunchers Gummy (100mg) moved down to third place. Cherry Fruit Crunchers Gummy (100mg) maintained a consistent presence, ranking fourth, while Orange Fruit Crunchers Gummy (100mg) settled in fifth place with declining sales figures. Notably, Raspberry Fruit Crunchers Gummy (100mg) showed resilience by climbing back to the top despite a dip in sales compared to previous months, indicating strong consumer preference. This month saw slight shifts in rankings, but the Edible category continues to dominate She Don't Know's sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
