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Jan-2025
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Overview
Market Insights Snapshot
The performance of &Shine across various states and categories showcases notable trends. In the Illinois market, &Shine has maintained a stronghold in the Vapor Pens category, consistently holding the top rank from October 2024 to January 2025. However, in the Flower category, the brand experienced fluctuations, dropping to 19th place in December 2024 before rebounding to 6th by January 2025. This volatility in Illinois highlights the competitive nature of the Flower market and &Shine's resilience in regaining its position. Meanwhile, in Maryland, &Shine's entry into the top 30 for Flower in January 2025 at 23rd place indicates a positive trajectory, although the brand has consistently held the second position in Vapor Pens, demonstrating a strong presence in this category.
In Nevada, &Shine's performance in the Flower category has been stable, consistently maintaining the 6th rank from November 2024 to January 2025. This stability contrasts with its upward movement in Vapor Pens, where the brand improved its rank from 6th in October to 3rd by December 2024, sustaining this rank into January 2025. In Massachusetts, &Shine's presence in the Vapor Pens category was intermittent, missing the top 30 in October and December 2024, yet achieving a 20th rank by January 2025. This inconsistency suggests areas for growth and potential challenges in market penetration. Additionally, in New York, &Shine's brief appearance in the Flower category with a 24th rank in October 2024 indicates limited exposure, while in Ohio, the brand managed to climb to the 21st position in January 2025 for Flower, showing improvement and potential in this market.
Competitive Landscape
In the Illinois vapor pens category, &Shine has consistently maintained its top position from October 2024 through January 2025, showcasing its strong market presence and consumer preference. Despite the steady sales figures, the brand faces stiff competition from Select, which holds the second rank with a slight upward trend in sales, indicating potential for future growth. Meanwhile, Ozone has been climbing the ranks, moving from fifth to third place over the same period, with a notable increase in sales. This competitive landscape suggests that while &Shine is currently leading, the brand must remain vigilant and innovative to sustain its position amidst the rising competition from these formidable brands.
Notable Products
In January 2025, &Shine's top-performing product was the Hybrid Mix Infused Pre-Roll (1g) from the Pre-Roll category, reclaiming its top spot after falling to fourth place in December 2024, with sales reaching 9,048 units. The Blue Dream Distillate Cartridge (1g) in the Vapor Pens category maintained its second-place ranking from November 2024, showing a consistent performance. Northern Lights CDT Distillate Cartridge (1g) dropped slightly from second in December to third place in January, while the Durban Poison Distillate Cartridge (1g) made its debut in the rankings at fourth place. The Ghost Train Haze BDT Distillate Disposable (0.3g) experienced a decline, moving from first place in December to fifth place in January. Overall, these shifts indicate a dynamic competitive landscape within &Shine's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
