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Oct-2024
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Overview
Market Insights Snapshot
The performance of &Shine in the Flower category shows a stable presence in Illinois, where it consistently held the 5th position from July to October 2024. This stability is indicative of a strong market presence in the state. In contrast, &Shine's performance in Ohio reflects a less consistent trajectory, with rankings fluctuating between 14th and 26th place over the same period, suggesting challenges in maintaining a competitive edge. Notably, &Shine only made an appearance in the top 30 for New York in September, ranking 19th, which could imply either an emerging presence or difficulties in market penetration in that state. Meanwhile, in Nevada, the brand showed improvement, moving from 9th place in July to 5th in October, indicating a positive trend in consumer preference or market strategy.
In the Vapor Pens category, &Shine has demonstrated notable dominance in Illinois, consistently holding the top rank from July to October 2024, highlighting its strong foothold and consumer preference in this segment. The brand also maintained a solid 2nd position in Maryland throughout the same period, reflecting a steady demand. In Ohio, &Shine showed remarkable improvement, rising to the top rank in October from 2nd and 4th positions in previous months, indicating a successful market strategy or increased consumer acceptance. However, in Nevada, the brand's ranking dipped slightly from 4th to 5th in October, which could suggest increased competition or a shift in consumer preferences.
Competitive Landscape
In the Illinois Vapor Pens category, &Shine has consistently maintained its top rank from July to October 2024, showcasing its dominance in the market. Despite a slight dip in sales in October, &Shine's leadership position remains unchallenged, indicating strong brand loyalty and market presence. Competitor Select has held steady at the second rank throughout the same period, with sales figures that are consistently lower than &Shine's, yet showing a notable recovery in October. Meanwhile, Joos fluctuated between the third and fourth ranks, suggesting a less stable market position compared to &Shine. The consistent top ranking of &Shine, despite competitive pressures, underscores its robust market strategy and consumer preference in Illinois.
Notable Products
In October 2024, the top-performing product for &Shine was the Hybrid Mix Infused Pre-Roll (1g) in the Pre-Roll category, which secured the number 1 rank with notable sales of 11,315 units. The Pineapple Express Distillate Botanical Cartridge (1g) maintained its strong position at rank 2 for two consecutive months, showing a slight increase in sales from September to October. The Green Crack BDT Distillate Disposable (0.3g) ranked 3rd, marking its first appearance in the top three since July. The Green Crack BDT Distillate Cartridge (1g) improved its position to rank 4, up from 5th in August. Finally, the Ghost Train Haze BDT Distillate Cartridge (1g) consistently held the 5th rank, showing steady performance throughout the observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
