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Dec-2024
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Overview
Market Insights Snapshot
In the &Shine brand's performance across various categories and states, notable trends can be observed. In the Illinois market, &Shine has demonstrated a strong presence in the Vapor Pens category, maintaining the top position consistently from September to December 2024. This stability contrasts with their performance in the Flower category in the same state, where they experienced a significant decline from 5th place in September to 18th by December. Meanwhile, in Nevada, &Shine's Flower category ranking remained stable around the 5th and 6th positions, indicating a steady market presence. However, their Vapor Pens saw a positive shift, climbing from 6th to 3rd place by the end of the year, suggesting growing consumer preference in this segment.
In other states, &Shine's performance showcases a mix of consistency and challenges. In Maryland, the brand held onto the 2nd position in the Vapor Pens category until December, when it dropped slightly to 3rd, indicating a minor shift in consumer dynamics. Conversely, in New York and Ohio, &Shine did not rank in the top 30 for the Flower category by November and December, which could be a point of concern for the brand's market penetration in these regions. Interestingly, in Ohio's Vapor Pens category, &Shine maintained a strong position, only slightly dropping from 2nd to 4th place by December, demonstrating robust brand loyalty in this product line.
Competitive Landscape
In the Illinois Vapor Pens category, &Shine has consistently maintained its top position from September to December 2024, showcasing its strong market presence and consumer loyalty. Despite a slight fluctuation in sales, with a peak in September followed by a gradual increase towards December, &Shine remains unchallenged at rank 1. In contrast, Select holds a steady second place, with sales figures that are consistently lower than &Shine's, indicating a significant gap in market dominance. Meanwhile, Ozone has shown a notable upward trend, climbing from rank 6 in September to rank 3 by December, suggesting a growing competitive threat. This competitive landscape highlights &Shine's robust market strategy, but also signals the need for vigilance as competitors like Ozone gain traction.
Notable Products
In December 2024, &Shine's top-performing product was the Ghost Train Haze BDT Distillate Disposable (0.3g) in the Vapor Pens category, maintaining its first-place ranking from September. Its sales increased to 8744 units, showcasing a steady demand. The Northern Lights CDT Distillate Cartridge (1g) climbed to the second position from fourth in November, reflecting a significant rise in popularity with sales reaching 8735 units. The Blue Raspberry BDT Distillate Disposable (0.3g) debuted at third place, indicating a strong market entry. Meanwhile, the Hybrid Mix Infused Pre-Roll (1g) experienced a decline, dropping to fifth place after leading in the previous two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
