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Nov-2024
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Overview
Market Insights Snapshot
In the realm of cannabis products, &Shine has shown a notable performance across various states and categories. In the Illinois market, the brand has maintained a stronghold in the Vapor Pens category, consistently ranking first from August through November 2024. However, in the Flower category, there was a slight dip in their ranking from fifth place to sixth in November. This could suggest a competitive landscape or shifting consumer preferences in Illinois. Meanwhile, in Nevada, &Shine's Flower products experienced a brief improvement in October, moving up to fifth place before returning to sixth in November, indicating potential fluctuations in demand or market dynamics.
In Ohio, &Shine has demonstrated impressive growth in the Vapor Pens category, climbing from fourth place in August to securing the top spot by October and maintaining it through November. This upward trend highlights a growing consumer preference for their Vapor Pens in Ohio. However, the performance in the Flower category was less consistent, with &Shine dropping out of the top 30 by November, which may point to challenges in maintaining a competitive edge in that segment. Interestingly, in New York, &Shine appeared in the top 30 for Flower only in September, ranking nineteenth, indicating potential market entry or testing phases in that state.
Competitive Landscape
In the Illinois Vapor Pens category, &Shine has consistently maintained its top rank from August to November 2024, showcasing its strong market presence and customer loyalty. Despite a slight decline in sales from September to November, &Shine remains ahead of its closest competitor, Select, which has consistently held the second rank. Notably, Joos experienced a brief drop to fourth place in September but quickly regained its third-place position, indicating a competitive market dynamic. The stability in &Shine's ranking amidst these fluctuations highlights its robust brand strength in the Illinois market, suggesting that while sales may experience minor dips, its leadership position remains unchallenged.
Notable Products
In November 2024, the top-performing product for &Shine was the Hybrid Mix Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its rank from October with notable sales of 10,861. The Blue Dream Distillate Cartridge (1g) in the Vapor Pens category emerged as the second best-seller, entering the rankings for the first time. The Pineapple Express Distillate Botanical Cartridge (1g), also in the Vapor Pens category, slipped from second place in October to third place in November. The Northern Lights CDT Distillate Cartridge (1g) secured the fourth position as a new entrant in the rankings. Meanwhile, the Green Crack BDT Distillate Cartridge (1g) maintained its fifth-place ranking from October, showing consistent performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
