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Sep-2024
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Overview
Market Insights Snapshot
In the New York market, Silly Nice has demonstrated a stable performance in the concentrates category, maintaining a ranking of 10th place in both June and July 2024. However, there was a slight decline to 14th place in August and September. Despite this drop in rankings, the brand's sales figures indicate a recovery in September, suggesting a potential rebound. In contrast, their presence in the flower category has been less prominent, with rankings outside the top 30 until September, where they managed to climb to 46th place. This improvement in the flower category, alongside a notable increase in sales, points to a growing consumer interest in Silly Nice's flower products in New York.
Analyzing Silly Nice's performance across categories reveals interesting trends. While the brand has consistently secured a spot within the top 15 for concentrates in New York, their flower category struggled to break into the top 30 for several months. This disparity highlights a stronger foothold in the concentrates market compared to flower. The upward movement in flower rankings in September, however, could indicate strategic shifts or successful marketing efforts that are starting to pay off. The sales trajectory, particularly in the flower category, suggests a positive momentum that may continue to evolve in the coming months.
Competitive Landscape
In the competitive landscape of the New York flower category, Silly Nice has demonstrated a notable upward trajectory in recent months. Despite starting at the 50th rank in June 2024, Silly Nice has climbed to the 46th position by September 2024, indicating a positive trend in market presence. This improvement is particularly significant when compared to competitors like TICAL and Cheech & Chong's, who have shown fluctuating ranks, with TICAL moving from 42nd to 44th and Cheech & Chong's dropping from 34th to 48th over the same period. Meanwhile, Rec Roots and PC Nursery Brand have experienced more volatility, with Rec Roots descending to the 50th position and PC Nursery Brand rising to 42nd. Silly Nice's steady rise in rank correlates with a consistent increase in sales, suggesting a strengthening brand loyalty and market strategy that could further enhance its competitive edge in the New York flower market.
Notable Products
In September 2024, the top-performing product from Silly Nice was Frosted Flower Infused (3.5g) in the Flower category, maintaining its number one ranking for four consecutive months with an impressive sales figure of 1923 units. Silly Nice THCA Diamond Powder (0.5g) in the Concentrates category held steady at the second position, showcasing consistent demand since June 2024. Frosted Hash Ball (1g), also in the Concentrates category, remained third in the rankings, though its sales figures saw a gradual decline over the months. Silly Nice Infused Frosted Flower (3.5g) and Diamond Infused Flower (3.5g) retained their fourth and fifth positions respectively, with only slight fluctuations in sales. These rankings indicate a stable preference among consumers for these top products, with Frosted Flower Infused (3.5g) significantly outperforming others in September 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
