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Jan-2025
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Overview
Market Insights Snapshot
In the state of New York, Silly Nice has shown a consistent performance in the Concentrates category, maintaining a steady rank of 10 from November 2024 through January 2025. This stability suggests a strong foothold in the market, with sales peaking in November and January. The brand's ability to hold its position in the top 10 indicates a positive reception among consumers and a competitive edge over other brands. However, the absence of a ranking in the Flower category as of October 2024, and subsequent lower rankings, suggest challenges in this segment, where they have not yet broken into the top 30 consistently.
The Flower category in New York shows a more fluctuating performance for Silly Nice, with rankings slipping from 49 in October to 60 in December before slightly recovering to 55 in January. This volatility may reflect a need for strategic adjustments to capture more market share and improve product offerings. While sales figures in the Flower category experienced a dip in December, the upward trend in January could be indicative of a potential turnaround. The contrast between the consistent success in Concentrates and the struggles in Flower highlights the brand's varied performance across different product lines.
Competitive Landscape
In the competitive landscape of the concentrates category in New York, Silly Nice has shown a consistent presence with a stable rank of 10th from November 2024 to January 2025, reflecting a solid performance amidst fluctuating market dynamics. Notably, Blotter has demonstrated a strong upward trajectory, climbing from 9th in October 2024 to 6th in December before slightly dropping to 8th in January 2025, indicating a robust sales strategy that Silly Nice might look to emulate. Meanwhile, New York Honey (NY Honey) experienced a decline from 6th to 9th over the same period, suggesting potential market share that Silly Nice could capture. Pura saw a downward trend, slipping from 7th in October to 11th by January, which could present an opportunity for Silly Nice to leverage its stable ranking to advance further. Lastly, House of Sacci maintained a consistent 12th position, providing a benchmark for Silly Nice to assess its competitive edge in sustaining sales momentum.
Notable Products
In January 2025, Silly Nice THCA Diamond Powder (0.5g) maintained its position as the top-performing product, continuing its lead from December 2024, with sales reaching 1,430 units. Papaya Wine Infused Frosted Flower (3.5g) held steady in the second position, showing a slight recovery in sales from the previous month. Frosted Hash Ball (1g) remained in third place, experiencing consistent sales figures over the past few months. Silly Nice Sifted Bubble Hash (1g) showed improvement, moving from fifth place in October 2024 to fourth in January 2025. Frosted Flower Infused (3.5g) slipped to fifth place, reflecting a gradual decline in its ranking since October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
