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Oct-2024
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Overview
Market Insights Snapshot
Silly Nice has shown a mixed performance across different categories in New York. In the Concentrates category, the brand maintained a steady presence, ranking 10th in July 2024, then experiencing a slight dip to 14th place in August and September, before recovering to 13th in October. This fluctuation in rankings coincided with a notable increase in sales from September to October, suggesting a positive trajectory despite the mid-quarter dip. Such resilience in the rankings indicates a competitive but stable foothold in the New York market for concentrates.
In contrast, Silly Nice's performance in the Flower category has been on an upward trend. Although not making it into the top 30 in July or August, the brand climbed to 51st in September and further improved to 44th in October. This ascent is mirrored by a steady increase in sales, with October figures reaching a significant milestone. The brand's progress in the Flower category demonstrates a growing acceptance and potentially increasing market share in New York, highlighting an area of opportunity for further growth and strategic focus.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Silly Nice has demonstrated a notable upward trajectory in its rankings from July to October 2024. Starting from a rank of 55 in July, Silly Nice improved to 44 by October, indicating a positive trend in market presence. This improvement is particularly significant when compared to competitors such as Old Pal, which saw a decline from 35 to 45 over the same period, and High Falls Canna New York, which also experienced a drop from 30 to 40. Meanwhile, Generic AF showed a fluctuating pattern, entering the top 20 in September at rank 35 but falling to 46 in October. Rec Roots displayed a slight improvement, moving from 50 to 39. Silly Nice's consistent climb in rankings suggests a strengthening brand presence and potentially increasing consumer preference, setting it apart from some competitors who are experiencing more volatility or downward trends in their rankings.
Notable Products
In October 2024, Papaya Wine Infused Frosted Flower (3.5g) emerged as the top-performing product for Silly Nice, climbing to the number one spot in the Flower category with impressive sales of 968 units, a significant leap from its third position in September. Silly Nice THCA Diamond Powder (0.5g) maintained its consistent performance, securing the second rank in the Concentrates category for the fourth consecutive month. Frosted Flower Infused (3.5g), which had been the leading product for several months, slipped to third place in October. Frosted Hash Ball (1g) held steady at fourth place in the Concentrates category, showing a slight improvement in sales compared to September. Meanwhile, Silly Nice Sifted Bubble Hash (1g) remained in fifth place, continuing its gradual upward sales trend since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
