.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Silly Nice has shown a notable upward trajectory in the Concentrates category in New York. From September to December 2024, the brand climbed from 14th to 9th place, indicating a positive reception and growing market presence. This consistent improvement suggests that Silly Nice is effectively capturing consumer interest and possibly expanding its distribution or product offerings in this category. The sales figures reinforce this trend, with a significant increase from September to December, showcasing a strong performance and potential for continued growth in the Concentrates segment.
In contrast, Silly Nice's performance in the Flower category in New York has been less remarkable. The brand did not manage to secure a spot in the top 30 for any month, suggesting challenges in market penetration or competition with other established brands. Despite this, there was a slight dip in rankings from October to November, followed by a recovery in December. This fluctuation indicates potential volatility or strategic adjustments in their Flower category offerings. While sales figures show a general upward trend, the brand's position outside the top 30 highlights areas for improvement and strategic focus to enhance competitiveness in this category.
Competitive Landscape
In the competitive landscape of New York's concentrates category, Silly Nice has shown a promising upward trajectory in brand ranking, moving from 14th place in September 2024 to 9th place by December 2024. This improvement in rank is indicative of a positive sales trend, as Silly Nice's sales figures have consistently increased over the months. Notably, Glenna's has also demonstrated a strong performance, peaking at 7th place in November before slightly declining to 8th in December, which suggests a competitive rivalry that could influence Silly Nice's strategies. Meanwhile, New York Honey (NY Honey) maintained a stable position in the top ranks but experienced a slight dip from 6th to 7th place in December, potentially opening opportunities for Silly Nice to capture more market share. Pura experienced a decline to 11th place in December, which might further benefit Silly Nice's ascent. The dynamics among these brands highlight the competitive pressures and opportunities within the New York concentrates market, emphasizing the importance of strategic positioning for Silly Nice to continue its upward momentum.
Notable Products
In December 2024, the top-performing product for Silly Nice was the THCA Diamond Powder (0.5g) from the Concentrates category, achieving the number one rank with sales reaching 1405 units. This product climbed from the third position in September to first by December, showcasing a consistent upward trend in popularity. The Papaya Wine Infused Frosted Flower (3.5g) held the second position, slipping from its previous first place in October and November, indicating a slight decrease in sales momentum. The Frosted Hash Ball (1g) maintained its third position from November, while Silly Nice Sifted Bubble Hash (1g) improved its rank from fifth to fourth over the same period. Lastly, the Frosted Flower Infused (3.5g) saw a decline in its ranking, dropping from first in September to fifth by December, reflecting a significant shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
