.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Silly Nice has demonstrated notable progress in the Concentrates category in New York. Over the past few months, the brand has climbed from the 14th position in August 2024 to an impressive 8th position by November 2024. This upward trajectory is indicative of a strong market presence and growing consumer preference for their concentrates. The sales figures reflect this positive trend, with a significant increase from August to November, hinting at a successful strategy or product offering that resonates well with consumers. However, in the Flower category, Silly Nice has experienced some fluctuations, starting outside the top 50 in August and briefly improving to the 46th position in October before dropping back to 53rd in November. This inconsistency suggests potential challenges in maintaining a steady market share within this category.
While Silly Nice's performance in the New York market shows promise in the Concentrates category, the brand's struggle to secure a top 30 position in the Flower category highlights areas for potential growth and improvement. The absence from the top 30 in this category could be seen as a gap that the brand might need to address to enhance their competitiveness. The data indicates that Silly Nice is making strategic gains in certain areas, but there are opportunities to strengthen their presence across more categories. Understanding the dynamics of consumer preferences and regional market conditions will be crucial for Silly Nice as they navigate these challenges and opportunities in the coming months. For more detailed insights on their performance, you can explore the Silly Nice brand page.
Competitive Landscape
In the competitive landscape of the New York flower category, Silly Nice has experienced notable fluctuations in its market position, reflecting both opportunities and challenges in its sales strategy. Over the past few months, Silly Nice improved its rank from 66th in August 2024 to a peak of 46th in October before slipping to 53rd in November. This trajectory indicates a positive trend in sales performance, particularly in October, where Silly Nice outperformed several competitors. For instance, High Peaks consistently maintained a higher rank, peaking at 53rd in October, but Silly Nice surpassed it in sales during that month. Meanwhile, High Falls Canna New York witnessed a significant decline from 27th in August to 49th in November, suggesting a potential opportunity for Silly Nice to capture market share from declining competitors. Additionally, TICAL and Tyson 2.0 have shown variable ranks, with TICAL improving its position to 52nd in November, which could pose a competitive threat if trends continue. These dynamics highlight the importance for Silly Nice to leverage its recent sales momentum to solidify its market presence amidst shifting competitor performances.
Notable Products
In November 2024, the top-performing product for Silly Nice was the Papaya Wine Infused Frosted Flower (3.5g) in the Flower category, maintaining its number 1 rank from October with notable sales of 883 units. Silly Nice THCA Diamond Powder (0.5g) held its position at rank 2 in the Concentrates category, showing a consistent performance over the months with an increase in sales to 864 units. Frosted Hash Ball (1g) improved its rank to 3 in November, up from 4 in the previous two months, also in the Concentrates category. Frosted Flower Infused (3.5g) saw a drop from rank 2 in October to rank 4 in November, indicating a shift in consumer preference within the Flower category. Silly Nice Sifted Bubble Hash (1g) remained steady at rank 5, showing modest sales growth each month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
