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Nov-2024
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Overview
Market Insights Snapshot
Sinners & Saints has demonstrated a consistent performance in the Washington market, particularly in the Beverage category, where it maintained a steady rank of 17th from August through November 2024. This stability suggests a strong foothold in this category, with sales showing a gradual increase over the months. However, the absence of a ranking in September might indicate a temporary dip in visibility or competition from other brands. Meanwhile, in the Edible category, Sinners & Saints improved its rank from 20th in August to 19th in October and November, reflecting a positive trend in consumer preference or strategic market positioning.
Interestingly, Sinners & Saints did not appear in the top 30 rankings for any other categories or states, which could imply a focused strategy on specific product lines within Washington. This concentration may be advantageous in building brand strength and customer loyalty in targeted segments, though it also highlights potential opportunities for expansion into other categories or regions. The brand's ability to maintain and slightly improve its position in the Edible category, despite competitive pressures, is a testament to its potential for growth if it chooses to diversify its offerings or geographic reach.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Sinners & Saints has shown a modest yet notable improvement in its ranking over the past few months. From August to November 2024, the brand climbed from the 20th to the 19th position, indicating a positive trend in consumer preference and market penetration. This upward movement is significant given the competitive pressure from brands like Mari's and Cosmic Candy, both of which consistently maintained higher rankings at 17th and 18th, respectively. Despite these challenges, Sinners & Saints managed to increase its sales from September to November, contrasting with the stable yet lower sales figures of Swell Edibles, which dropped to 20th place by November. Meanwhile, Happy Cabbage Farms remained outside the top 20 for most of the period, highlighting Sinners & Saints' resilience and potential for further growth in the Washington edibles market.
Notable Products
In November 2024, the top-performing product from Sinners & Saints was the CBN/CBD/THC 2:2:1 Sour Berry Pomegranate Gummies 10-Pack, which maintained its first-place ranking from the previous months, achieving notable sales of 1395 units. The CBD/CBC/CBG/THC 1:1:1:1 Strawberry Kiwi Gummies 10-Pack consistently held the second position, with stable sales figures throughout the months. The CBD/CBC/CBG/THC 1:1:1:1 Mango Passionfruit Gummies 10-Pack remained in third place, showing a steady increase in sales. The CBN/CBD/THC 2:2:1 Blue Raspberry Gummies 10-Pack continued to rank fourth, with a gradual sales improvement. Lastly, the Island Time Lemonade Tincture Canna Shot maintained its fifth-place ranking, experiencing a significant sales boost compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
