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Dec-2024
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Overview
Market Insights Snapshot
In California, Sitka's performance in the Concentrates category has shown significant fluctuations. Notably, the brand was absent from the top 30 rankings in November 2024, which could indicate a challenging period in that month. However, Sitka made a strong comeback in December, climbing to the 73rd position, suggesting a positive turnaround. This movement highlights the brand's resilience and potential growth in the California market, despite previous setbacks. Such volatility in rankings can be indicative of either market saturation or a shift in consumer preferences, which Sitka seems to be navigating effectively by the year's end.
In Washington, Sitka has maintained a more stable presence across two categories: Concentrates and Pre-Rolls. In the Concentrates category, the brand consistently improved its ranking from 20th in September to 17th by December, demonstrating a steady upward trajectory. This consistent performance, coupled with a gradual increase in sales, suggests a strong foothold in the Washington market. Similarly, in the Pre-Roll category, Sitka improved its position from 78th in September to 59th in December, indicating growing popularity among consumers. The brand's ability to climb the ranks in both categories points to effective strategies and potential for continued success in Washington.
Competitive Landscape
In the Washington concentrates market, Sitka has shown a notable upward trajectory in its rankings from September to December 2024, moving from 20th to 17th place. This improvement in rank is indicative of a consistent increase in sales over the same period. Sitka's competitors, such as Slab Mechanix and Hitz Cannabis, have experienced fluctuations in their rankings, with Slab Mechanix dropping slightly from 17th to 18th and Hitz Cannabis maintaining a relatively stable position, ending at 16th in December. Meanwhile, Full Spec has seen a decline, moving from 10th to 19th, suggesting a potential opportunity for Sitka to capture more market share. Additionally, Bodega Buds has risen to 15th place, indicating a competitive landscape where Sitka's strategic improvements in product offerings or marketing could further enhance its position. These dynamics highlight Sitka's potential to continue its upward trend in the Washington concentrates market.
Notable Products
In December 2024, Sitka's top-performing product was Lebanese Red Dry Sift Hash (1g) in the Concentrates category, maintaining its first-place rank consistently from September through December, with a notable sales figure of 1621. Lebanese Gold Hash (1g) also held strong in the Concentrates category, ranking second in December after a brief drop to fourth in October. Lebanese Red Hashish (1g) climbed to third place in December, having re-entered the rankings after not being listed in November. Cascade Cream Infused Pre-Roll (1g) in the Pre-Roll category saw a slight decline, moving from second place in October to fourth in December. Lastly, Lebanese Gold Hash Infused Pre-Roll (1g) also experienced a ranking drop from third in October to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
