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Oct-2024
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Overview
Market Insights Snapshot
In the state of California, Sitka has shown a notable upward trajectory in the Concentrates category. Starting from a rank of 99 in July 2024, Sitka did not place in the top 30 in August, but then made a significant leap to rank 90 in September and further improved to 81 by October. This positive trend is accompanied by a steady increase in sales, culminating in a sales figure of $35,185 in October. The brand's ability to climb the ranks in a competitive market like California highlights its growing presence and potential to further solidify its standing in this category.
In Washington, Sitka has maintained a strong performance in the Concentrates category, consistently ranking within the top 20 brands from July through October 2024. The brand improved its position from rank 20 in July and August to 15 by October, showcasing a steady upward momentum. This performance is mirrored in their Pre-Roll category, where Sitka managed to climb from rank 74 in July to 57 by October. Although not breaking into the top 30, this improvement in both categories suggests a strengthening market position in Washington, driven by consistent sales growth and consumer interest.
Competitive Landscape
In the competitive landscape of concentrates in Washington, Sitka has demonstrated a notable upward trajectory in rank from July to October 2024, moving from 20th to 15th place. This improvement is significant when compared to competitors such as Sticky Frog, which fluctuated between 12th and 17th place, and Dabstract, which saw a decline from 7th to 16th place over the same period. Sitka's sales have shown a consistent upward trend, culminating in a strong performance in October, where it nearly matched the sales of Slab Mechanix, which maintained a relatively stable rank. The consistent improvement in Sitka's rank and sales suggests a growing market presence and consumer preference, positioning it as a rising contender in the Washington concentrates market.
Notable Products
In October 2024, the top-performing product for Sitka was Lebanese Red Dry Sift Hash (1g) in the Concentrates category, maintaining its number one ranking for four consecutive months with sales reaching 1578 units. Cascade Cream Infused Pre-Roll (1g) held steady at the second position in the Pre-Roll category, showing a significant increase in sales to 1252 units. Lebanese Gold Hash (1g) in the Concentrates category moved to third place, a slight drop from its second position in September. Lebanese Red Hashish (1g) maintained its fourth-place ranking, with sales showing a consistent upward trend. Notably, Lebanese Gold Hash Infused Pre-Roll (1g) re-entered the rankings at fifth place, after a brief absence in September, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
