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Jan-2025
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Overview
Market Insights Snapshot
Sitka has shown a dynamic performance across different states and product categories. In California, their presence in the concentrates category has been noteworthy, with a substantial climb from not being in the top 30 in November 2024 to ranking 69th by January 2025. This upward trajectory suggests a growing acceptance and demand for Sitka's concentrates in the California market. Although the brand was initially outside the top 30, the improvement in their ranking highlights a positive trend, indicating potential growth opportunities in this state.
In contrast, Sitka's performance in Washington presents a mixed picture. While they maintained a steady position in the concentrates category, consistently ranking between 18th and 21st from October 2024 to January 2025, their pre-roll category performance showed less stability. The brand's ranking in pre-rolls fluctuated, ending at 71st in January 2025 after previously being 63rd in both November and December 2024. This suggests that while Sitka has a strong foothold in concentrates within Washington, there might be challenges or competitive pressures in the pre-roll segment that require strategic attention.
Competitive Landscape
In the Washington concentrates market, Sitka has experienced fluctuations in its ranking, moving from 21st in October 2024 to 18th in December 2024, before settling back to 20th in January 2025. This dynamic is particularly notable when compared to competitors like Flawless, which showed a significant upward trend, climbing from 33rd to 18th over the same period, and Full Spec, which saw a more volatile path, starting at 15th and ending at 19th. Despite Sitka's relatively stable sales figures, competitors such as Supernova (WA) and VENOM Extractions (WA) have also shown varied performances, with Supernova maintaining a consistent presence around the 21st rank and VENOM dropping from 16th to 22nd. These shifts highlight the competitive pressure Sitka faces, suggesting a need for strategic adjustments to enhance its market position and capitalize on growth opportunities.
Notable Products
In January 2025, Sitka's top-performing product was Lebanese Gold Hash (1g) in the Concentrates category, achieving the number one ranking with sales of 1219 units. This product improved its rank from the second position in the previous two months. Lebanese Red Dry Sift Hash (1g), also in the Concentrates category, maintained a strong presence, sharing the top rank but experiencing a slight decline in sales from previous months. Lebanese Red Hashish (1g) rose to the second position, showing consistent demand despite a decrease in sales to 798 units. Cascade Cream Infused Pre-Roll (1g) and Lebanese Gold Hash Infused Pre-Roll (1g) both saw a drop in their rankings, settling at third and fourth positions, respectively, as their sales figures decreased.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
