.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In California, Sitka's performance in the Concentrates category has shown some volatility. Notably absent from the top 30 rankings in June, Sitka made a notable entrance in July with a rank of 92, slightly dropping to 96 in August, before a significant improvement to 72 in September. This upward trend indicates a growing presence in the California market, although the brand still faces challenges to break into the top tier. The sales figures reflect this trajectory, with a notable increase from July to September, suggesting that their strategies might be gaining traction.
In contrast, Sitka has maintained a more consistent performance in Washington, particularly in the Concentrates category, where they have steadily climbed the ranks from 22 in June to 15 in September. This consistent upward movement suggests a strong foothold and increasing consumer preference in this category. However, their performance in the Pre-Roll category tells a different story, as they have struggled to break into the top 60, peaking at rank 64 in August but dropping back to 65 in September. This disparity between categories highlights potential areas for strategic improvement and growth within the Washington market.
Competitive Landscape
In the Washington concentrates market, Sitka has demonstrated a notable upward trajectory in brand ranking over the past few months. Starting from a rank of 22 in June 2024, Sitka climbed to 15 by September 2024, indicating a consistent improvement in market position. This positive trend in ranking is mirrored by a steady increase in sales, suggesting growing consumer preference and market penetration. In comparison, competitors like Sticky Frog and Dabstract have experienced fluctuations in their rankings, with Sticky Frog dropping from 9 to 14 and Dabstract declining from 7 to 13 over the same period. This shift indicates that Sitka is gaining ground against these established brands. Additionally, Slab Mechanix and Constellation Cannabis have also seen a downward trend, further highlighting Sitka's competitive edge in this category. As Sitka continues to rise, it presents a compelling case for increased market share and consumer loyalty in the Washington concentrates sector.
Notable Products
In September 2024, the top-performing product from Sitka was Lebanese Red Dry Sift Hash (1g) in the Concentrates category, maintaining its number one rank for the fourth consecutive month with sales reaching 1472 units. Lebanese Gold Hash (1g), also in the Concentrates category, improved its position to second place, up from fourth in August 2024, with notable sales of 1191 units. Cascade Cream Infused Pre-Roll (1g) held steady in third place, despite a slight decrease in sales compared to the previous month. The Lebanese Red Hashplant Infused Pre-Roll (1g) entered the rankings in fourth place, showing a positive sales trend. Meanwhile, Lebanese Red Hashish (1g) remained consistent in fifth place, though its sales saw a slight decline from August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
