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Nov-2024
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Overview
Market Insights Snapshot
In the state of Washington, SKÖRD has demonstrated varied performance across different product categories. In the Flower category, SKÖRD has shown a noteworthy upward trend, moving from rank 22 in August to a strong position at rank 15 by November. This indicates a significant improvement and suggests a growing consumer preference or successful marketing strategy in this category. However, in the Vapor Pens segment, SKÖRD's ranking has seen a decline, falling from 21 in August to 31 by November, which might raise concerns about competition or changes in consumer taste. The absence of SKÖRD in the top 30 for the Concentrates category during the observed months highlights a potential area for growth or reevaluation of strategy.
The sales figures for SKÖRD in the Flower category reveal a robust performance, with a notable increase in sales from October to November, suggesting a positive reception in the market. On the other hand, the Vapor Pens category experienced a decline in sales over the same period, which aligns with the drop in ranking and may point to challenges in maintaining market share. The lack of presence in the top 30 for Concentrates could be seen as a missed opportunity, indicating that SKÖRD might need to innovate or invest more in this category to capture a larger market share. Overall, SKÖRD's performance in Washington reveals a mixed picture, with notable strengths in the Flower category but potential weaknesses in others.
Competitive Landscape
In the competitive landscape of the Washington flower market, SKÖRD has demonstrated notable fluctuations in its ranking over the past few months. Starting from a rank of 22 in August 2024, SKÖRD improved to 17 in September, only to drop to 29 in October, before making a significant recovery to 15 in November. This volatility in rank reflects the brand's dynamic positioning amidst its competitors. For instance, Fifty Fold maintained a relatively stable position, hovering around the 9th and 13th ranks, indicating consistent sales performance. Meanwhile, Sweetwater Farms showed a positive trend, climbing from 27 in August to 17 in November, suggesting an upward trajectory in market presence. Similarly, Ooowee and Bodega Buds exhibited minor fluctuations but remained within the top 20, showcasing their steady market share. SKÖRD's sales in November surpassed those of Ooowee, indicating a potential for further growth if the brand can stabilize its ranking. These insights highlight the competitive pressures and opportunities for SKÖRD in the Washington flower market.
Notable Products
In November 2024, Divine Kush Breath (3.5g) from SKÖRD emerged as the top-performing product, moving up from a previous second-place rank in September to first place, with sales reaching 2059 units. Reserve - Payton's Pie PHO Cartridge (1g) climbed to second place, showing a consistent improvement from its third-place position in October. Unicorn Poop x Pineapple Pez Reserve Live Resin Cartridge (1g) also showed a positive trend, advancing from fifth to third place. Cake Donut (3.5g) made its debut in the rankings, securing the fourth position. Night Wedding Ceramic Distillate Cartridge (1g) entered the list in fifth place, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
