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Sep-2024
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Overview
Market Insights Snapshot
In the concentrates category, SKÖRD has shown a consistent upward trajectory in Washington, climbing from the 87th position in June 2024 to 72nd by August, though it did not make the top 30 by September. This indicates a positive trend, albeit with room for improvement to break into the upper tier of the market. The sales figures reflect a slight decline from June to September, suggesting the brand may need to focus on strategies to enhance its presence and sales in this competitive segment.
SKÖRD's performance in the flower category in Washington is noteworthy, with a strong presence maintained throughout the months. The brand ranked 15th in June, slightly dropping to 19th by September, but consistently staying within the top 30. This stability is mirrored in their vapor pens category, where SKÖRD maintained a steady ranking around the 21st and 22nd positions. Interestingly, despite a dip in rankings for flower, the brand managed to maintain a relatively stable sales volume, indicating a loyal consumer base. The vapor pens category saw a peak in sales during August before slightly declining in September, which might suggest seasonal trends or shifts in consumer preferences.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, SKÖRD has experienced fluctuating rankings from June to September 2024, indicating a dynamic market presence. SKÖRD's rank shifted from 15th in June to 19th in September, with a notable dip to 21st in August. Despite this, SKÖRD maintained relatively stable sales figures, suggesting resilience amidst competition. Buddy Boy Farms showed a significant improvement, moving from 35th in June to 17th in September, which could indicate a growing threat to SKÖRD's market share. Meanwhile, SubX and Sweetwater Farms displayed consistent performance, with SubX hovering around the 16th to 18th ranks and Sweetwater Farms improving from 34th to 21st. Cheef also showed a notable rise from 46th to 20th, highlighting the competitive pressure in this category. These movements suggest that while SKÖRD remains a strong player, it faces increasing competition from brands that are rapidly climbing the ranks, potentially impacting its future sales trajectory.
Notable Products
In September 2024, the top-performing product for SKÖRD was Divine Kush Breath (3.5g) in the Flower category, which reclaimed its number one rank from June after slipping to third in August. Lemon Shortbread Full Spectrum PHO Cartridge (1g) surged to the second position in the Vapor Pens category, showing a notable increase in sales with a figure of 1234 units sold. Cake Donut Full Spectrum PHO Cartridge (1g) dropped to third place from its previous top rank in August, indicating a slight decline in popularity. Dirty Donut (3.5g), a new entry, secured the fourth rank in the Flower category, marking its first appearance in the rankings. Animal Cocktail Full Spectrum PHO Cartridge (1g) maintained a consistent presence, holding the fifth position in September after entering the rankings in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
