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Aug-2024
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Overview
Market Insights Snapshot
SKÖRD has demonstrated varied performance across different product categories in Washington. In the Concentrates category, SKÖRD did not rank in the top 30 in May 2024 but saw a significant improvement in subsequent months, reaching the 74th position by August 2024. This upward trend indicates a growing consumer interest and market penetration in this category, despite the brand not being in the top 30 initially. Conversely, in the Flower category, SKÖRD started strong with a 14th place ranking in May 2024 but experienced a gradual decline, ending at 20th in August 2024. This decline suggests increased competition or shifting consumer preferences within the Flower segment.
In the Vapor Pens category, SKÖRD showed a remarkable improvement, moving from 46th place in May 2024 to a consistent 20th place in both July and August 2024. This consistent top 20 performance highlights the brand's strengthening position and potential consumer loyalty in the Vapor Pens market. The significant jump from 46th to 21st between May and June 2024 also underscores a successful strategy or product launch during that period. Overall, while SKÖRD's performance varies by category, the brand shows promising trends, particularly in the Concentrates and Vapor Pens segments, which could indicate areas of strategic focus for future growth.
Competitive Landscape
In the competitive landscape of the Washington Flower category, SKÖRD has experienced notable fluctuations in rank and sales over the past few months. Despite maintaining a strong presence with a rank of 14 in May 2024, SKÖRD saw a slight decline to 20 by August 2024. This downward trend contrasts with the performance of competitors such as Sky High Gardens, which improved its rank from 33 in May to 18 in August, and Gabriel, which also saw an upward trajectory from 22 in May to 19 in August. Meanwhile, Freddy's Fuego and Hemp Kings have shown more stability, with Freddy's Fuego dropping slightly from 20 to 21 and Hemp Kings improving from 28 to 22 over the same period. These shifts indicate a competitive market where SKÖRD's initial strong position is being challenged, highlighting the need for strategic adjustments to regain and sustain higher ranks and sales.
Notable Products
In August 2024, the top-performing product for SKÖRD was Cake Donut Full Spectrum PHO Cartridge (1g) in the Vapor Pens category, which rose to the first position with notable sales of $1794. Night Wedding (3.5g) in the Flower category secured the second rank, showing significant improvement from its fifth position in June 2024 and recording sales of $1561. Divine Kush Breath (3.5g), also in the Flower category, dropped to the third rank from its previous first position in July 2024. Animal Cocktail Full Spectrum PHO Cartridge (1g) entered the rankings for the first time in August 2024, coming in at fourth place. Chocolatina Live Resin PHO Cartridge (1g) in the Vapor Pens category slipped to fifth place, down from fourth in July 2024, with sales of $971.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
