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Dec-2024
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Overview
Market Insights Snapshot
SKÖRD's performance in the Washington market shows a dynamic shift across different product categories over the last few months of 2024. In the Flower category, SKÖRD has shown strong resilience, moving from a rank of 18 in September to 14 in November, before settling at 16 in December. This upward trend in November, accompanied by a notable increase in sales, indicates a strengthening position in the market. However, the slight dip in December suggests there are still competitive pressures. In contrast, the Vapor Pens category tells a different story. SKÖRD's rank slipped from 22 in September to 47 by December, indicating a decline in market presence. This drop out of the top 30 ranks in December highlights a significant challenge for SKÖRD in maintaining its competitiveness in this particular category.
Focusing on the sales trends, SKÖRD's Flower category experienced a substantial boost in November, which could be attributed to seasonal factors or successful marketing strategies. This contrasts with their Vapor Pens category, where sales have been on a consistent decline from September through December. The stark difference in performance between these two categories suggests a potential strategic shift might be necessary for SKÖRD to regain its footing in the Vapor Pens market. While the Flower category seems to be gaining traction, the Vapor Pens category's declining trend could be a point of concern if not addressed promptly. Such variations in category performance underscore the importance of agile market strategies to adapt to changing consumer preferences and competitive landscapes.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, SKÖRD has experienced notable fluctuations in its market positioning over the last few months, which could impact its sales trajectory. Despite a dip in October 2024, where SKÖRD fell to 25th place, the brand rebounded significantly to 14th in November, before settling at 16th in December. This recovery indicates a strong potential for growth and resilience against competitors. In contrast, Sweetwater Farms showed a consistent upward trend, climbing from 20th in September to 17th by December, suggesting a steady increase in consumer preference. Meanwhile, Viking Cannabis demonstrated a remarkable rise from 27th in September to 15th in December, highlighting aggressive market penetration. Thunder Chief Farms also showed a positive trajectory, moving from 19th to 14th over the same period. Bodega Buds, however, experienced a slight decline, dropping from 15th to 18th. These dynamics suggest that while SKÖRD has shown resilience, the competitive pressure from brands like Viking Cannabis and Thunder Chief Farms could challenge its market share unless strategic adjustments are made.
Notable Products
In December 2024, SKÖRD's top-performing product was Night Wedding (3.5g) in the Flower category, maintaining its number one rank from October with sales reaching 2005 units. Cake Donut (3.5g), also in the Flower category, climbed to the second position from the third in November, showing a significant increase in sales. Reserve - Payton's Pie PHO Cartridge (1g) in the Vapor Pens category dropped to third place from its consistent second position in the previous months. Night Wedding Ceramic Distillate Cartridge (1g) rose to fourth place, marking its first appearance in the rankings in November. Sinmint Sundae (3.5g) entered the rankings for the first time in December at the fifth spot, indicating a new contender in SKÖRD's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
