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Oct-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Skymint has shown a varied performance across different cannabis categories. Notably, in the Flower category, Skymint improved its ranking significantly from 33rd in September 2024 to 24th in October 2024, indicating a positive trend in consumer preference or market strategy. However, in the Edible category, Skymint struggled to break into the top 30, consistently ranking in the mid-40s throughout the months of July to October 2024. This suggests that while Skymint is gaining traction in some categories, there are areas where they are yet to make a significant impact.
Skymint's performance in the Pre-Roll category in Michigan also showed improvement, moving from 35th in September 2024 to 24th in October 2024. This upward movement might reflect successful marketing campaigns or product innovations that resonated with consumers. Conversely, the Vapor Pens category still presents challenges, as Skymint did not rank in the top 30, with their October 2024 ranking at 60th. This indicates a need for strategic adjustments to enhance their market position in this segment. The overall sales trends suggest that while Skymint is making strides in some categories, there is room for growth and opportunity in others.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Skymint has experienced notable fluctuations in its ranking over the past few months. Despite a dip in September 2024, where it fell to 33rd place, Skymint rebounded to 24th in October, indicating a recovery in its market position. This improvement is significant when compared to competitors such as Heavyweight Heads, which surged from 56th in July to an impressive 22nd by October, showcasing a strong upward trend in sales. Similarly, Mooon Juice has shown consistent performance, moving from 34th to 23rd over the same period. Meanwhile, Carbon experienced a decline, dropping from 21st in July to 25th in October, which may have contributed to Skymint's improved ranking. These dynamics suggest that while Skymint faces stiff competition, particularly from brands like Heavyweight Heads, its ability to regain rank positions it well for future growth in the Michigan market.
Notable Products
In October 2024, the top-performing product for Skymint was Wedding Cake Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from September with notable sales of 11,904 units. Flo Pre-Roll (1g) also held steady in the second position throughout the months from July to October. Fatso Pre-Roll (1g) experienced a drop from the first position in July and August to third in October, indicating a shift in consumer preference. Wonka Bars #13 Pre-Roll (1g) consistently ranked fourth from July to October, showing stable performance. Wedding Cake (3.5g) in the Flower category remained at the fifth position from August to October, despite a significant increase in sales in October compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
