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Nov-2024
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Overview
Market Insights Snapshot
Skymint's performance in the Michigan market shows promising trends across several product categories. In the Flower category, Skymint has consistently improved its ranking month over month, moving from 33rd place in August 2024 to 20th place by November 2024. This upward trajectory is indicative of a strong market presence and growing consumer preference for their Flower products. Meanwhile, in the Pre-Roll category, Skymint also saw a significant climb, reaching the 20th position in November, up from 31st in August. Such improvements suggest a strategic focus on these categories, potentially driven by quality enhancements or effective marketing strategies.
Conversely, Skymint's performance in the Edible and Vapor Pens categories reflects areas where there is room for growth. In the Edible category, Skymint did not make it to the top 30 rankings, hovering around the mid-40s range throughout the observed months, which may signal a need for product innovation or increased promotional efforts. Similarly, while there was a positive shift in the Vapor Pens category, moving from 75th in August to 53rd in November, Skymint still remains outside the top 30, suggesting that competitors are currently more favored in this segment. These insights could guide Skymint's strategic planning as it seeks to bolster its standing in the Michigan cannabis market.
Competitive Landscape
In the competitive Michigan flower market, Skymint has shown a steady improvement in rank over the past few months, moving from 33rd in August 2024 to 20th by November 2024. This upward trajectory in rank is complemented by a consistent increase in sales, indicating a strengthening market position. Notably, Peninsula Cannabis has also made significant strides, climbing from 66th to 22nd, with a remarkable sales growth trajectory that could pose a future challenge to Skymint. Meanwhile, Goldkine and NOBO have experienced fluctuations in their rankings, with Goldkine moving from 36th to 18th and NOBO maintaining a relatively stable position around the top 20. Everyday Cannabis has shown a similar pattern to Skymint, improving from 34th to 21st, which suggests a competitive cluster forming around these ranks. Skymint's ability to maintain and enhance its sales amidst these dynamic shifts highlights its resilience and potential for further growth in the Michigan flower market.
Notable Products
In November 2024, the top-performing product for Skymint was Wedding Cake Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent number one rank from the previous months, with sales reaching 10,715 units. Lemon 18 Pre-Roll (1g) made a notable debut, securing the second position. Flo Pre-Roll (1g) experienced a slight drop, moving from the second to the third rank. Wedding Cake (3.5g) entered the list in the fourth position, marking its first appearance in the rankings. Wonka Bars #13 Pre-Roll (1g) showed a steady performance, holding the fifth spot, slightly improving from its fourth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
