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Oct-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Smackers has shown a fluctuating performance in the Edible category over the past few months. Starting from a position outside the top 30 in July 2024, they managed to climb into the rankings, reaching 27th in August and 25th in September, before slipping back to 30th in October. This movement suggests that while Smackers is gaining some traction within the Missouri market, maintaining a stable position within the top ranks remains a challenge. The peak in August indicates a potential strategy or product launch that resonated well with consumers, but the subsequent decline highlights the competitive nature of the market.
Overall, Smackers' journey in the Edible category across Missouri reflects both opportunities and challenges. The brand's ability to enter the top 30 in August and September signals a positive trend, though the inability to sustain higher rankings points to areas for improvement. Notably, the sales figures peaked in August, suggesting that this was a particularly strong month for the brand, possibly due to promotional activities or seasonal demand. However, the drop back to 30th place in October indicates that without continued efforts to boost visibility and consumer engagement, holding a top spot can be elusive. This pattern of fluctuating rankings and sales performance underscores the dynamic nature of the cannabis market in Missouri and the importance of strategic brand management to sustain growth.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Missouri, Smackers has experienced notable fluctuations in its ranking and sales over the past few months. While Smackers achieved a peak rank of 25 in September 2024, it saw a slight decline to 30 by October. This shift is particularly significant when compared to competitors like Cheeba Chews, which improved its rank from 36 in July to 28 in October, and CLOVR, which saw a more stable performance, maintaining a rank around the low 30s. Meanwhile, Vibe Cannabis (MO) emerged into the top 30 in October, indicating a strong market entry. Despite these competitive pressures, Smackers' sales remained robust, with a notable peak in August, suggesting strong consumer interest even amidst ranking challenges. This dynamic environment underscores the importance for Smackers to strategize effectively to maintain and enhance its market position in Missouri's edible cannabis sector.
Notable Products
In October 2024, Strawberry Lemonade Gummies 10-Pack (250mg) emerged as the top-performing product for Smackers, significantly increasing its sales to 1697 units, marking a rise from the 4th position in the previous months. Indica Cherry Gummies 10-Pack (100mg) maintained strong performance, securing the 2nd position after leading in August. Indica Cherry Gummies 10-Pack (250mg) dropped to 3rd place, despite being the top-ranked in September. The CBN/THC 1:5 Blackberry Nighttime Gummies 10-Pack (20mg CBN, 100mg THC) climbed to 4th place, while Strawberry Lemonade Rosin Gummies 10-Pack (100mg) fell to 4th from its previous higher rankings. These shifts highlight the dynamic changes in consumer preferences within Smackers' product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
