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Aug-2024
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Overview
Market Insights Snapshot
Smackers has demonstrated a notable upward trajectory in the Edible category within Missouri. Starting from a rank of 40 in May 2024, the brand climbed to 27 by August 2024. This movement signifies a positive trend, showcasing the brand's growing popularity and market penetration. The steady increase in its ranking highlights the effectiveness of its marketing strategies and product offerings. However, the brand's absence from the top 30 in the earlier months suggests it had to overcome significant competition to achieve its current standing.
In terms of sales performance, Smackers experienced a substantial rise in monthly sales figures, culminating in almost doubling from May to August. This surge in sales not only reflects increased consumer acceptance but also indicates a successful expansion strategy within the state. While the brand's performance in other states and categories remains undisclosed, the provided data from Missouri suggests a promising growth pattern that could potentially replicate in other markets. The improvement in rankings and sales over the summer months is a key indicator of Smackers' potential for sustained growth in the future.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Missouri, Smackers has shown a notable improvement in rank and sales over the summer months of 2024. Starting from a rank of 40 in May, Smackers climbed to 27 by August, indicating a positive trend in consumer preference. This upward movement is significant when compared to competitors such as DOSD Edibles, which saw a decline from rank 17 in May to 28 in August, and CORE Cannabis, which fluctuated but ultimately dropped to 29 in August. While High Five and Yum-eez also showed some variability in their rankings, they did not exhibit the same consistent upward trajectory as Smackers. This data suggests that Smackers is gaining traction in the Missouri edibles market, potentially due to effective marketing strategies or product innovations that resonate with consumers.
Notable Products
In August 2024, the top-performing product from Smackers was Strawberry Lemonade Rosin Gummies 10-Pack (100mg), maintaining its number one rank with impressive sales of 2132 units. Indica Cherry Gummies 10-Pack (100mg) held the second position, showing consistent improvement in sales over the past months. Indica Cherry Gummies 10-Pack (250mg) ranked third, climbing up from fourth place in June. Strawberry Lemonade Gummies 10-Pack (250mg) saw a decline, dropping from the first place in May and June to fourth in August. The CBN/THC 1:5 Blackberry Nighttime Gummies 10-Pack (20mg CBN, 100mg THC) remained steady in the fifth position throughout the observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
