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Dec-2024
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Overview
Market Insights Snapshot
Smackers has shown a consistent presence in the Missouri edible market, ranking within the top 30 brands from September through December 2024. Despite maintaining its position at rank 29 for the last three months of the year, the brand experienced fluctuations in sales figures. From a sales perspective, December 2024 saw an upward trend, with sales increasing from November, indicating a potential recovery or seasonal boost. However, the fact that Smackers did not improve its ranking beyond 29 in the latter months suggests that while sales improved, competitive pressures might have limited their ability to climb higher within the category.
In other states, Smackers did not make it into the top 30 brands within the edible category, which could be a point of concern or an opportunity for growth. The absence from the top 30 in these regions highlights potential untapped markets or areas where the brand might need to bolster its presence or marketing efforts. Understanding the dynamics in these other states could be crucial for Smackers as they strategize for expansion or increased market penetration. Leveraging consumer preferences and adapting to regional demands could be key areas of focus to enhance their standing in these markets.
Competitive Landscape
In the Missouri edible cannabis market, Smackers experienced a fluctuating performance in the final months of 2024, with its rank shifting from 24th in September to 29th in October, November, and December. This decline in rank suggests increased competition, particularly from brands like Vivid (MO), which maintained a higher and more stable position, ranking 24th in both October and November before dropping slightly to 27th in December. Despite this, Smackers' sales showed a positive trend, rebounding in December to nearly match its September figures, indicating resilience in consumer demand. Meanwhile, Cheeba Chews and Plume Cannabis (MO) also presented notable competition, with Cheeba Chews improving its rank from 34th to 30th by December, while Plume Cannabis (MO) showed a significant recovery from 46th in October to 28th in December. These dynamics highlight the competitive pressures Smackers faces, emphasizing the need for strategic marketing initiatives to regain its position in this evolving market landscape.
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Notable Products
In December 2024, the top-performing product from Smackers was the Strawberry Lemonade Rosin Gummies 10-Pack (100mg) in the Edible category, maintaining its first-place rank with sales of 2071 units. The Indica Cherry Gummies 10-Pack (250mg) secured the second position, showing an increase from its previous third place in November. The Strawberry Lemonade Rosin Gummies 10-Pack (250mg) held the third rank, improving from fourth place in November. The Indica Cherry Gummies 10-Pack (100mg) dropped to fourth place, continuing its decline from a higher rank in September. A new entry, Sativa Guava Gummies 10-Pack (100mg), entered the rankings at fifth place, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
