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Oct-2024
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Overview
Market Insights Snapshot
Smokey River Cannabis has shown a dynamic performance across different product categories in Missouri, with notable improvements in certain areas. In the Concentrates category, the brand has made significant strides, climbing from a rank of 33 in July 2024 to 21 by October 2024, indicating a strong upward trajectory. This suggests successful market penetration and possibly an increase in consumer preference for their concentrate products. However, in the Vapor Pens category, after an initial stable performance, there was a decline from rank 28 in September to 37 in October, which could be indicative of increasing competition or a shift in consumer interest.
In the Edible category, Smokey River Cannabis has maintained a relatively stable position, ranking between 16 and 20 over the months observed, which suggests a consistent consumer base in this segment. Despite this stability, the sales figures reveal an interesting pattern, with a dip in September followed by a recovery in October, hinting at potential seasonal trends or promotional impacts. Meanwhile, the Pre-Roll category, while not breaking into the top 30, showed a remarkable climb from rank 64 in July to 38 in October, highlighting a growing interest in their pre-roll offerings. This diverse performance across categories underscores the brand's varied market engagement and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Smokey River Cannabis has shown a steady presence, maintaining a rank within the top 20 brands from July to October 2024. Despite a challenging market, Smokey River Cannabis improved its rank from 20th in July to 16th in August, before stabilizing at 18th in both September and October. This indicates a resilience in maintaining market share amidst fluctuating sales figures. Notably, DOSD Edibles experienced a significant drop from 12th in July to 28th in August, before recovering to 19th by October, suggesting volatility that Smokey River Cannabis has managed to avoid. Meanwhile, Tsunami demonstrated a strong performance, peaking at 12th in August but slipping to 17th by October, highlighting the competitive pressures within the market. ROBHOTS and Missouri's Own Edibles also showed fluctuations, with ROBHOTS dropping to 16th in October and Missouri's Own Edibles maintaining a presence at 20th. These dynamics suggest that while Smokey River Cannabis faces stiff competition, its ability to maintain consistent rankings could be leveraged to strengthen its market position further.
Notable Products
In October 2024, the top-performing product for Smokey River Cannabis was the Apples and Bananas Pre-Roll 2-Pack (1g) in the Pre-Roll category, which ranked first and recorded sales of 5996. The Dewberry Super High Dose Gummies 10-Pack (1000mg) in the Edible category maintained a strong performance, ranking second after consistently holding the top position in the previous three months. The Green Apple Fruit Gummies 10-Pack (100mg) made a notable entry, securing the third rank in October. Strawberry Lemonade High Dose Gummies 10-Pack (1000mg) saw a drop in rank from second in August to fourth in October. Lastly, the Strawberry Lemonade Gummies 10-Pack (100mg) maintained its fifth position from September to October, showing stable performance in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
