Nov-2024
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Overview
Market Insights Snapshot
Smokey River Cannabis has shown notable performance across various product categories in Missouri. In the concentrates category, the brand has made significant strides, climbing from the 28th position in August to a steady 17th place by October and November. This upward trend is indicative of a growing preference for their concentrates, backed by a consistent increase in sales over the months. Meanwhile, their performance in the edible category has been relatively stable, with rankings fluctuating between 16th and 18th place. This suggests a steady demand for their edibles, though not as dynamic as their concentrates growth. Their pre-rolls have also seen a positive trajectory, improving from 49th to 31st place by November, which might be an area of interest for further development.
Conversely, the vapor pens category presents a different narrative. Smokey River Cannabis experienced a decline in rankings, dropping from the 26th position in September to 39th by November. This downward movement could indicate increased competition or a shift in consumer preferences within Missouri. The sales figures for vapor pens also reflect this decline, with a noticeable decrease in sales from September to November. This could be a potential area for the brand to investigate further to understand the underlying causes and address them strategically. Overall, while Smokey River Cannabis has demonstrated strong performance in certain categories, there remain opportunities for improvement and growth in others.
Competitive Landscape
In the Missouri edible cannabis market, Smokey River Cannabis has experienced fluctuations in its rankings over the past few months, reflecting a dynamic competitive landscape. In August 2024, Smokey River Cannabis was ranked 16th, but saw a dip to 18th in September and October, before climbing back to 16th in November. This recovery in rank coincides with a notable increase in sales from October to November, suggesting a positive trend. Meanwhile, ROBHOTS and Kosmik Brands both experienced declines in their rankings, with Kosmik Brands dropping significantly from 6th to 18th by November, indicating potential market share opportunities for Smokey River Cannabis. Conversely, Good Taste improved its position from 19th in August to 14th by November, showing strong sales growth that Smokey River Cannabis may need to address to maintain its competitive edge. Overall, these shifts highlight the importance of strategic positioning and market responsiveness for Smokey River Cannabis in the evolving Missouri edibles market.
Notable Products
In November 2024, the top-performing product for Smokey River Cannabis was Apples and Bananas Pre-Roll 2-Pack (1g) maintaining its first-place ranking from October with notable sales of 2896. Dewberry Super High Dose Gummies 10-Pack (1000mg) held steady in second position, reflecting strong consumer demand for edibles. Roseanna Pre-Roll 2-Pack (1g) made an impressive debut, entering the rankings at third place. Watermelon High Dose Gummies 10-Pack (1000mg) improved its position from fifth in October to fourth in November, showing increased popularity. Strawberry Lemonade High Dose Gummies 10-Pack (1000mg) dropped slightly from fourth to fifth, indicating a shift in consumer preferences within the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.