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Dec-2024
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Overview
Market Insights Snapshot
Smokey River Cannabis has shown a varied performance across different product categories in Missouri. In the Concentrates category, their rankings have generally improved, moving from 19th in September 2024 to 13th by December 2024, indicating a strong upward trend. Sales in this category also reflect this positive movement, with a notable increase over the four-month period. In contrast, the Vapor Pens category has seen a decline in rankings, dropping from 27th in September to 38th by December, which suggests challenges in maintaining their market position in this segment despite some fluctuations in sales.
In the Edible category, Smokey River Cannabis has maintained a relatively stable position, holding steady at 18th place in September and October, and improving slightly to 16th place by November and December 2024. This consistency suggests a steady demand for their edible products. However, in the Pre-Roll category, the brand has not managed to break into the top 30, with rankings hovering just outside, indicating an area of potential growth or a need for strategic adjustments. Despite these mixed results, the brand's presence across multiple categories demonstrates a diverse portfolio that could provide resilience in the evolving cannabis market of Missouri.
Competitive Landscape
In the Missouri edible cannabis market, Smokey River Cannabis has shown a consistent presence, maintaining a rank of 16 in both November and December 2024, reflecting a steady position amidst fluctuating competitors. Notably, ROBHOTS experienced a decline, dropping from 15th in September to 18th by December, which could indicate a potential opportunity for Smokey River Cannabis to capture some of their market share. Meanwhile, Zen Cannabis saw a significant drop in November, falling to 19th, but rebounded to 15th in December, suggesting a volatile performance that Smokey River Cannabis could capitalize on. Missouri's Own Edibles surged to 11th place in November before settling back to 17th in December, highlighting the competitive dynamics in the market. Lastly, Greenlight improved its standing significantly from 23rd in September to 14th by December, indicating strong growth that Smokey River Cannabis should be mindful of. Overall, Smokey River Cannabis's stable ranking amidst these shifts suggests a resilient brand position, yet underscores the need for strategic initiatives to enhance its market share in this competitive landscape.
Notable Products
In December 2024, the top-performing product from Smokey River Cannabis was the Apples and Bananas Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its first-place rank for three consecutive months since October. Dewberry Super High Dose Gummies 10-Pack (1000mg) held the second position, showing a notable increase in sales to 2543 units. The Apple Pie High Dose Gummies 10-Pack (1000mg) emerged in third place, marking its first appearance in the rankings. Strawberry Lemonade Gummies 10-Pack (100mg) rose to fourth place after being unranked in November, while Green Apple Gummies 10-Pack (1000mg) entered the list at fifth, having last appeared in September. These shifts indicate a dynamic market where new entries and consistent performers both play crucial roles in sales success.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
