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Jan-2025
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Overview
Market Insights Snapshot
Smokey River Cannabis has demonstrated varied performance across different product categories within the state of Missouri. In the Concentrates category, the brand experienced a ranking decline from 14th in October 2024 to 21st by January 2025, despite a notable sales increase in November and December. This dip in ranking might indicate increased competition or a shift in consumer preferences. In contrast, the Edible category has shown more stability, with Smokey River Cannabis maintaining a consistent rank around the mid-teens, suggesting a steady consumer base that favors their edible products.
However, the brand's performance in the Pre-Roll category in Missouri is less encouraging, as it fell out of the top 30, plummeting to 55th by January 2025. This significant drop could be indicative of either a decrease in demand for their specific pre-rolls or an increase in competitive offerings. Meanwhile, in the Vapor Pens category, Smokey River Cannabis managed to climb slightly from 40th in November to 37th in January, showing a potential recovery or strategic adjustment. The fluctuations in rankings across these categories highlight the importance of market adaptability and the need for the brand to continuously innovate and strategize to maintain and improve their market position.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Smokey River Cannabis has demonstrated a steady presence, maintaining a consistent rank between 16th and 18th place from October 2024 to January 2025. This stability is notable, especially when compared to competitors like Dixie Elixirs, which experienced fluctuations, peaking at 9th in November 2024 before dropping to 15th by January 2025. Similarly, Zen Cannabis saw a significant drop from 11th in October 2024 to 20th in November 2024, indicating potential volatility. Meanwhile, Missouri's Own Edibles made a notable leap from 20th in October 2024 to 11th in November 2024, suggesting a strong upward trend. Despite these shifts among competitors, Smokey River Cannabis's consistent ranking suggests a stable customer base and reliable sales performance, positioning it as a resilient player in the Missouri edibles market.
Notable Products
In January 2025, Dewberry Super High Dose Gummies 10-Pack (1000mg) emerged as the top-performing product for Smokey River Cannabis, moving up from its consistent second-place ranking in the previous months. Strawberry Lemonade High Dose Gummies 10-Pack (1000mg) saw a significant improvement, climbing to the second spot from fifth place in November 2024, with sales reaching 1638 units. Watermelon High Dose Gummies 10-Pack (1000mg) maintained a steady presence at the third position, reflecting a consistent demand. Green Apple Gummies 10-Pack (1000mg) improved its standing to fourth place from fifth in December 2024. Notably, Apples and Bananas Pre-Roll 2-Pack (1g), which previously held the top spot, dropped to fifth place, experiencing a notable decrease in sales from December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
